Flowers are Serious Business

Online registration for all webinars closed on Friday, March 1, 2024 at noon Eastern.

Questions? Please contact us at [email protected]

The Association of Specialty Cut Flower Growers is thrilled to announce an upcoming webinar series, Flowers are Serious Business, which will focus on the legal, financial, and business issues and considerations cut flower farmers face when operating their business.

This series features four 60-minute, Zoom-based presentations given by various experts, and is tailored specifically to address the needs of cut flower farmers. Registrants can attend the virtual live events, have the opportunity to participate in Q and A sessions with the instructors, and will receive access to the webinar recordings and educational materials after the events for the duration of 2024. ASCFG members may register for all four webinars or choose a la carte registration. The cost for the Flowers are Serious Business series is $175 for the full suite or $50 per webinar. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits, please contact our Operations Director Linda Twining at [email protected].

Registration for all webinars will close on Friday, March 1, 2024 at noon Eastern.

March 5
7:00 – 8:00 p.m. ET

Happiness is PivotTables: The Spreadsheet Skill You Didn’t Know You Needed.

Emily Patrick of Carolina Flowers


Do you wish spreadsheets were easy? Learn about PivotTables! A PivotTable is an interactive way to quickly summarize and display large amounts of data. Once you learn how to set up the simple, easy-to-use pivot tables within your own spreadsheets, you can drastically reduce the time spent on farm planning, floral ordering, and analyzing crop yields.

In this webinar, Emily Patrick of Carolina Flowers will show attendees how she builds simple databases and uses pivot tables to analyze them. It IS possible to count every stem, and knowing crop yields unlocks incredible possibilities for pricing and future planning. She will also explain how they collect data at the farm and how to build these processes into employee position descriptions. Lastly, she will explain how Carolina Flowers creates databases to provide insights into floral recipes and plug buying.

March 7
7:00 – 8:00 p.m. ET

Customer Education Strategies for Cut Flower Growers

Dr. Melinda Knuth of NCSU


Join Dr. Melinda Knuth of North Carolina State University for this exciting webinar! Customer education strategies refer to the communication tools, language, and overall approach used to inform your existing and prospective customers about your services and products. Learn how you can enhance your cut flower business by helping customers understand how your offerings can meet their needs. After the webinar, registrants will receive access to the webinar recording and a handout with additional resources.

March 12
7:00 – 8:00 p.m. ET

Legal Issues for Cut Flower Farmers.

Jenny Jonak of Dragon Song Farm


Jenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about legal issues that affect flower farmers so that you can run your business professionally and minimize liability. Topics include whether you should incorporate or form an LLC, and the advantages and disadvantages of how you structure your business; and how to use contracts, releases and waivers in your flower sales, CSA subscriptions and wedding/event work. Jenny will include some introductory forms and will talk about how best to adapt them to your business practices.

March 13
7:00 – 8:00 p.m. ET

Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process.

Jenny Marks of Trademarks Flower Farm


Do you know which flowers are actually making money for your farm business and which ones are costing you? Jenny Marks of Trademarks Flower Farm will present on calculating and analyzing cut flower profitability through the enterprise budget analysis process, an essential process for a fiscally healthy business. Farmers will learn how to keep crop sales and expense records, the step-by-step enterprise budget analysis process, and techniques for improving cut flower profitability.

Thank you, sponsor!