Digging Deep: Topics in Cut Flower Farming


March 27 – March 30
A four-part webinar series

The Association of Specialty Cut Flower Growers is pleased to announce a four-day educational intensive called Digging Deep: Topics in Cut Flower Farming. This intensive features four 90-minute, Zoom-based presentations given by experts in farming, floral design, and agricultural law. Registrants can attend the virtual live events, have the opportunity to participate in Q and A sessions, and will receive access to the webinar recordings after the events for the duration of 2023.

Monday, March 27

7:00 – 8:30 p.m. ET

Climate Change, Soil Health, and its Impact on Agriculture in North America

Sarah A. Isbell, Research Scientist
for PASA Sustainable Agriculture


Join Sarah A. Isbell as she presents her work for Pasa Sustainable Agriculture’s Soil Health Benchmark Study. Sarah recently earned a Ph.D. in Ecology from Penn State University where her research focused on cover cropping and reducing tillage in organic grain cropping systems, nitrogen management, and soil ecology. Sarah has also worked as a farm-based educator in Massachusetts, grown vegetables in New York’s Hudson Valley, and spent a summer researching soils and agro-silvo-pastoral systems in Sardinia, Italy. She holds a B.S. in Biology from Dickinson College.






Tuesday, March 28

7:00 – 8:30 p.m. ET

Lean Farm Methods for Cut Flower Farming


Ben Hartman of Clay Bottom Farm


In this presentation, Ben Hartman, author of The Lean Farm, will explain how the lean system can be applied to cut flower operations to minimize waste, increase efficiency, and maximize value and profits with less work. Specific topics covered will include: using 5S to organize a farm, how to precisely identify value, the 7 mudas (wastes), and kaizen (continuous improvement). Ben will share concrete tips that farms of any size and type can start applying right away along with photos showing lean principles in action on flower farms and on other farms. Lean is a production system that originated in Japanese production and is now widely used in all types of industries.

Wednesday, March 29

7:00 – 8:30 p.m. ET

Designing Funeral
and Celebration of
Life Flowers

Carole Patilla of Tuckshop Flowers


Carole Patilla is the owner of Tuckshop Flowers in the United Kingdom. An award winning florist and instructor, Carole has a passion for crafting customized funeral floral designs that celebrate the unique individuality of the departed. In this presentation, she will present on advanced floral designs for funerals and other end of life events with a special emphasis on using green and earth-friendly techniques. The presentation will include a lecture, a demonstration of designing a casket spray, and a question and answer session with attendees. Registered attendees will also receive a discount code that applies to her online workshops.






Thursday, March 30

7:00 – 8:30 p.m. ET

Planning for the Future: Legal Strategies for Retirement & Farm Transitions.

Pamela Epp Olsen of Pamela Epp Olsen Law


As a wife and daughter of farmers/ranchers, lawyer and estate planner Pamela Olsen understands how agricultural operations function, from family dynamics to commodity cycles. Over the past two decades, she has worked extensively with farmers and ranchers to provide creative estate planning and business transition solutions in this professional sector. In this presentation, she will provide an overview of planning strategies that can optimize retirement and farm transitions for cut flower farmers.