Our Vision, Mission, and Values

Vision 

Cut flower growers supporting each other through education, community, and research.

Mission

Our mission is to support specialty cut flower growers by creating accessible educational opportunities and research for growers at every stage in their development of financially sustainable businesses. We build community through peer-to-peer learning and mentorship. We share an interest in environmental sustainability and the pursuit of personal and financial well-being and success.

 

Values

  • We value education.
  • We value community and collaboration.
  • We value environmental sustainability.
  • We value diversity and inclusion.
  • We value members at all growing scales and experience levels around the world.
  • We value science, particularly peer-reviewed research, and grower-led research.
  • We value each member’s pursuit of financial success and sustainability.
  • We value the mental and physical well-being of farmers and farm workers in the cut flower industry.