Dr. Robert Schindelbeck, Extension Associate Director of the Soil Health Lab, School of Integrative Plant Science, Cornell University March 17, 2026, 7:00 p.m. Eastern Healthy soil is the foundation of every successful flower farm. In this webinar, we’ll explore five proven strategies to build and maintain soil health for long-term productivity and plant resilience. Learn […]
Wednesday, March 18, 2026 Noon EST Presented by Erin McMullen of Rain Drops Farm Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduction to building successful wholesale relationships and preparing […]
Wednesday, March 25, 2026 Noon EST Presented by Jenny Marks of Trademarks Farm Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from Trademarks Flower Farm as she provides practical guidance on how to track profitability—and how to make smart operational adjustments when the numbers call for change. […]
Join Bo Dennis of Dandy Ram Farm, an LGBTQ+ flower farm and floral design studio based in rural Maine, for an interactive webinar about farming your values. Dandy Ram grows florals for wedding design services, retail, and wholesale. They have a robust shipping program as well, designing and shipping evergreen wreaths and plant dyed fabrics […]
Chrysanthemums are stunning, resilient, and full of possibility, but growing heirloom varieties often comes with more questions than answers. In this Ask an Expert session, Jessica Hall of Harmony Harvest Farm will dig into the nitty-gritty of mum production, from propagation and spacing to harvest and storage. Since 2014, Jessica has been trialing heirloom mums […]
While ranunculus can be grown from corms, seed propagation offers an affordable and scalable way to diversify genetics, extend production windows, and experiment with unique varieties. This session takes a deep dive into the technical aspects of starting ranunculus from seed, with an emphasis on efficiency, uniformity, and transplant quality for cut flower production. Scott […]
Frost can devastate even the most carefully planned flower crops. In this practical, hour-long webinar, Grace Lam will discuss the proven frost-prevention techniques she uses at Fivefork Farms. Topics include understanding your own microclimate, selecting and deploying effective row covers, strategically using innovative heat sources, assessing potential vulnerabilities, and planning ahead. Participants will walk away […]
Presented by Laura Barth, American Floral Endowment Research Coordinator Stay tuned for more information soon! Zoom instructions will be emailed to members on the day of the event. All Ask an Expert Webinars are recorded. Sponsored by:
Join Dee Hall Goodwin, farmer-florist and founder of Mermaid City Flowers, for an inspiring session on creating expressive, garden-forward floral designs. Dee will share her signature approach to working with seasonal, field-grown blooms, including color storytelling, intuitive arranging, and designing with movement and texture. Whether you’re a new florist or an experienced designer looking to reconnect […]
Gladiolus are a high-impact addition to any cut flower program, offering vibrant color, vertical form, and strong market appeal. This webinar by expert Dr. Neil Anderson of the University of Minnesota covers the essentials of growing gladiolus for commercial cut flower production—from corm selection and planting schedules to harvest timing and postharvest handling. Discover novel […]
Two Boots Farm and Hillen Homestead run almost the entirety of their florist sales and deliveries together (with a total of over $300k in sales), sharing the cost of a delivery driver and van. By working together, these two farms offer a lot more variety and volume for their collective customers, have a sounding board […]