Phebe Robinson-Higgins of Grace Floral and Co. Tuesday, April 8, 2025, at 8:00 p.m. Eastern. Pop-up workshops are an exciting way for flower farmers and floral professionals to engage your community, to showcase your expertise, and create memorable experiences. Often hosted in third party retail and boutique spaces, these unique events are offer incredible opportunities […]
Sarah and Curtis Millsap grow 2 acres of flowers and vegetables annually, with 25,000 square feet under plastic, including a 1,600 square foot Chinese solar greenhouse and a 6,000 square foot minimally heated greenhouse. They use organic practices, and offer their produce for sale through a year-round, a 185 member CSA, farmers’ market, and restaurant […]
Angie Machado of Etereas Flowers, LLC. Tuesday, April 22, 2025, at 8:00 p.m. Eastern With unpredictable algorithms, uncertain legislation, and changing demographics, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas […]
RESCHEDULED for Tuesday, April 29, 2025, at 8:00 p.m. Eastern *** CEO Katie Elzer-Peters of Garden of Words, LLC. With over fifteen years of marketing expertise for the green industry, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the […]
Sarah Scott, CPA, Allegiant Tax & Accounting Services and Flower Farm. Monday, May 5, 2025, at 8:00 p.m. Eastern. Maintaining clear, accurate and timely financial statements is one of the most impactful investments you can make in the long-term success of your cut flower farm. Well-prepared statements ensure hassle-free internal and external audits, help guide […]
Jessica and Graham Chase are the owners and farmer-florists of Sierra Flower Farm in Gardner, Nevada. The farm isn't the typical farm of rolling acres, but rather a tiny urban farm with about a half acre in production, selling wholesale blooms and servicing local weddings. Conscious of their impact on the environment and the ecosystem […]
Join us for a session on companion planting for crop flower crops with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will introduce the concept of companion planting, discuss the benefits and considerations, and provide practical advice that attendees can try on their own farms. Jalisca Thomason is an […]
Zach Bruce is the Director of Safety Services at Hortica and joined the company in 2005 as a Safety Services Consultant, providing safety and loss control services to the horticultural industry. With decades of experience and insight, be sure to join in as he offers advice on developing a robust safety program for your farm. Zoom instructions […]
So you want to be a more sustainable farmer but are uncertain how to get started? We’ve got you: Join Mandy and Steve O’Shea of 3 Porch Farms as they cover a sampling of easy-to-incorporate practices that will reduce the environmental impact of your farm. 3 Porch Farm is renowned for their commitment to environmental well-being […]
Join us for a session on developing an annual marketing plan for your farm! Myrna Greenfield is the “Top Egg” at Good Egg Marketing and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press 2022). Good Egg Marketing provides business planning and marketing services for food and farm-related businesses and […]
Join us for a session on floral designs for destination weddings and elopements with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will discuss the unique considerations and practices inherent in creating floral designs for small and unique events held in distant locations, such as transportation, heat management, and […]
Cut flower farmers face unique pest pressures that can reduce yields, damage blooms, and limit marketability. This Ask an Expert session highlights the top three to five pests most commonly encountered in cut flower production—such as aphids, thrips, caterpillars, and spider mites—and explores effective strategies for monitoring, prevention, and management. Attendees will learn from Kristen […]