Join us for a session on developing an annual marketing plan for your farm! Myrna Greenfield is the “Top Egg” at Good Egg Marketing and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press 2022). Good Egg Marketing provides business planning and marketing services for food and farm-related businesses and […]
Join us for a session on floral designs for destination weddings and elopements with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will discuss the unique considerations and practices inherent in creating floral designs for small and unique events held in distant locations, such as transportation, heat management, and […]
Cut flower farmers face unique pest pressures that can reduce yields, damage blooms, and limit marketability. This Ask an Expert session highlights the top three to five pests most commonly encountered in cut flower production—such as aphids, thrips, caterpillars, and spider mites—and explores effective strategies for monitoring, prevention, and management. Attendees will learn from Kristen […]
The ASCFG will host the 2026 Supplier Showcase on Monday, December 8, and Tuesday, December 9, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful […]
The ASCFG will host the 2026 Supplier Showcase on Monday, December 8, and Tuesday, December 9, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful […]
Cultivating Connection: Creating Community-Led Flower Collectives explores how independent flower farmers can join forces to build resilient, community-rooted collectives. This session. led by Tracy Yang of JARN Co. Flowers, will cover the benefits of working cooperatively, while offering practical advice for starting and sustaining a collective. Participants will gain inspiration, tools, and confidence to grow […]
A decade into farming, Laura Beth Resnick of Butterbee Farm decided to institute a summer break: eight weeks off, mid-June to mid-August. She and her husband had no idea if it would work. Would their florists come back after eight weeks away? Would the finances work out? How would they balance vacation, rest, and the […]
Nick Volesky, South Dakota State University March 3, 2026, 7:00 p.m. Eastern Pest pressure can cause significant losses in specialty crops nationwide, including cut flowers. However, plant-insect pests represent only 0.5% of all insect species, making accurate identification critical. Feeding damage can occur on all parts of a cut flower, impacting both plant health and […]
Wednesday, March 4, 2026 Noon EST Presented by Drs. John Dole (NCSU) and Charlie Hall (TAMU) Understanding industry trends and market forecasts is essential for flower farmers and floral businesses looking to plan strategically and stay competitive. Drs. John Dole (NCSU) and Charlie Hall (TAMU) will explore current trends shaping the floral industry, from consumer […]
Dr. Margery Daughtrey will cover the most common and aggravating diseases of dahlia, zinnia, snapdragon and sunflower, giving points on identification and prevention. The diseases featured will include root rots, stem rots, leaf spots and flower blights as well as systemic vascular wilts. You will learn more about Xanthomonas, rust, Septoria, powdery mildew, downy mildew […]
Alison Kutz of Sound Horticulture March 10, 2026, at 7:00 p.m. Eastern Biological approaches, whether wireworm control in that dahlia field or aphid control on your sweet peas, has come a LONG way. Are you ready to embrace some approaches that reduce the impact on the natural environment? Are you hoping to market your flowers […]
Wednesday, March 11, 2026 Noon EST Presented by Ellen Frost of Local Color Flowers Searching for an alternative revenue stream in this uncertain economy? Do you want to begin selling to florists but not sure where to start? This webinar will walk you through the essential steps for entering the florist market with confidence. Join […]