Cultivating Connection: Creating Community-Led Flower Collectives explores how independent flower farmers can join forces to build resilient, community-rooted collectives. This session. led by Tracy Yang of JARN Co. Flowers, will cover the benefits of working cooperatively, while offering practical advice for starting and sustaining a collective. Participants will gain inspiration, tools, and confidence to grow not just flowers, but lasting partnerships grounded in trust, equity, and shared purpose.

Tracy Yang is a Hmong-American flower farmer based near Monroe, Washington, and co-founder of JARN Co. Flowers with her partner, Nick Songsangcharntara. She shifted from a career in fitness and dance into farming during the pandemic, reconnecting with her family’s agricultural roots. Their farm specializes in tulips and heirloom dahlias, grown using sustainable practices and sold through CSAs, the Seattle Wholesale Growers Market, and local shops and pop-ups. Tracy also founded the SnoCo. Flower Collective, which brings together regional growers and hosts a weekly summer flower market to strengthen community connections.

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.