Frost can devastate even the most carefully planned flower crops. In this practical, hour-long webinar, Grace Lam will discuss the proven frost-prevention techniques she uses at Fivefork Farms. Topics include understanding your own microclimate, selecting and deploying effective row covers, strategically using innovative heat sources, assessing potential vulnerabilities, and planning ahead. Participants will walk away […]

Presented by Laura Barth, American Floral Endowment Research Coordinator Stay tuned for more information soon! Zoom instructions will be emailed to members on the day of the event. All Ask an Expert Webinars are recorded. Sponsored by:

Join Dee Hall Goodwin, farmer-florist and founder of Mermaid City Flowers, for an inspiring session on creating expressive, garden-forward floral designs. Dee will share her signature approach to working with seasonal, field-grown blooms, including color storytelling, intuitive arranging, and designing with movement and texture. Whether you’re a new florist or an experienced designer looking to reconnect […]

Gladiolus are a high-impact addition to any cut flower program, offering vibrant color, vertical form, and strong market appeal. This webinar by expert Dr. Neil Anderson of the University of Minnesota covers the essentials of growing gladiolus for commercial cut flower production—from corm selection and planting schedules to harvest timing and postharvest handling. Discover novel […]

Two Boots Farm and Hillen Homestead run almost the entirety of their florist sales and deliveries together (with a total of over $300k in sales), sharing the cost of a delivery driver and van. By working together, these two farms offer a lot more variety and volume for their collective customers, have a sounding board […]