Chrysanthemums are stunning, resilient, and full of possibility, but growing heirloom varieties often comes with more questions than answers. In this Ask an Expert session, Jessica Hall of Harmony Harvest Farm will dig into the nitty-gritty of mum production, from propagation and spacing to harvest and storage. Since 2014, Jessica has been trialing heirloom mums and learning best practices to fill the gaps left by the lack of historical growing information. Bring your questions and learn how chrysanthemums can become a standout crop on your farm.

Jessica Hall is the Owner, Visionary, and Weeder-in-Chief at Harmony Harvest Farm in Weyers Cave, Virginia. She began growing chrysanthemums in 2014 as one of her very first crops and has been hooked ever since. Because heirloom mums often lack historical growing data, Jessica has spent years trialing, documenting, and educating others on how to grow them successfully. She’s passionate about sharing her experiences to help flower farmers unlock the beauty and potential of this specialty crop.

Harmony Harvest Farm is a women-owned flower farm in Virginia’s Shenandoah Valley. Since 2011, the farm has produced American-grown flowers for nationwide bouquet shipping, weddings, workshops, and on-farm experiences. Best known for its extensive chrysanthemum collection, Harmony Harvest Farm is dedicated to preserving heirloom mums and filling the gaps in knowledge about how to grow them. Through its nationwide Mum Project, the farm partners with growers to collect data, share resources, and ensure these beloved flowers thrive for future generations.

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

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