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  • Ask an Expert: Cultivating Connection — Creating Community-Led Flower Collectives

    Zoom

    Cultivating Connection: Creating Community-Led Flower Collectives explores how independent flower farmers can join forces to build resilient, community-rooted collectives. This session. led by Tracy Yang of JARN Co. Flowers, will cover the benefits of working cooperatively, while offering practical advice for starting and sustaining a collective. Participants will gain inspiration, tools, and confidence to grow […]

  • Ask an Expert: Taking Summers Off — A Case Study

    Zoom

    A decade into farming, Laura Beth Resnick of Butterbee Farm decided to institute a summer break: eight weeks off, mid-June to mid-August. She and her husband had no idea if it would work. Would their florists come back after eight weeks away? Would the finances work out? How would they balance vacation, rest, and the […]

  • Digging Deep: Water-Wise Flowers

    Zoom

    Dr. Melanie Stock of Utah State University February 17, 2026, at 7:00 p.m. Eastern Water management is one of the most critical factors in successful cut flower production. This session will explore how growers can balance environmental sustainability with optimized crop yields by focusing on the interactions between water, soils, and plants. Participants will gain […]

  • ASCFG Spring 2026 Board Meeting

    The Association of Specialty Cut Flower Growers' Board of Directors meets twice a year to engage in strategic planning and guidance for the organization. Please reach out to your Regional Directors with constituent concerns or questions -- they are there to represent your voices!

  • Farm Tour: Tulip Farm Red Deer

    Tulip Farm Red Deer Range Rd 261, Red Deer County, Alberta, Canada

    Located just southeast of Red Deer, Alberta, Canada, the Tulip Farm Red Deer is owned and operated by Jac and Trudie Theelen. Jac and Trudie grow tulip bulbs hydroponically in winter and sell cut tulips from January through Mother’s Day. Join this energetic couple as they share the innovations, hacks, and farm efficiencies they’ve developed over the decades. Lunch […]

  • Digging Deep: High Tunnel Pest Management Practices for Cut Flower Growers

    Zoom

    Nick Volesky, South Dakota State University March 3, 2026, 7:00 p.m. Eastern Pest pressure can cause significant losses in specialty crops nationwide, including cut flowers. However, plant-insect pests represent only 0.5% of all insect species, making accurate identification critical. Feeding damage can occur on all parts of a cut flower, impacting both plant health and […]

  • Industry Trends and Forecasts: What’s Coming and How to Prepare

    Zoom

    Wednesday, March 4, 2026 Noon EST Presented by Drs. John Dole (NCSU) and Charlie Hall (TAMU) Understanding industry trends and market forecasts is essential for flower farmers and floral businesses looking to plan strategically and stay competitive. Drs. John Dole (NCSU) and Charlie Hall (TAMU) will explore current trends shaping the floral industry, from consumer […]

  • Ask an Expert: Managing Diseases of Dahlia, Zinnia, Sunflower, and Snapdragon Cut Flower Crops ​

    Zoom

    ​Dr. Margery Daughtrey will cover the most common and aggravating diseases of dahlia, zinnia, snapdragon and sunflower, giving points on identification and prevention. The diseases featured will include root rots, stem rots, leaf spots and flower blights as well as systemic vascular wilts. You will learn more about Xanthomonas, rust, Septoria, powdery mildew, downy mildew […]

  • Digging Deep: Shaking up your Approach to Pest Management

    Zoom

    Alison Kutz of Sound Horticulture March 10, 2026, at 7:00 p.m. Eastern Biological approaches, whether wireworm control in that dahlia field or aphid control on your sweet peas, has come a LONG way. Are you ready to embrace some approaches that reduce the impact on the natural environment? Are you hoping to market your flowers […]

  • Selling to Florists? Here’s What You Need to Know

    Zoom

    Wednesday, March 11, 2026 Noon EST Presented by Ellen Frost of Local Color Flowers Searching for an alternative revenue stream in this uncertain economy? Do you want to begin selling to florists but not sure where to start? This webinar will walk you through the essential steps for entering the florist market with confidence. Join […]

  • Digging Deep: Five Best Things to Manage Soil Health for Cut Flower Farmers

    Zoom

    Dr. Robert Schindelbeck, Extension Associate Director of the Soil Health Lab, School of Integrative Plant Science, Cornell University March 17, 2026, 7:00 p.m. Eastern Healthy soil is the foundation of every successful flower farm. In this webinar, we’ll explore five proven strategies to build and maintain soil health for long-term productivity and plant resilience. Learn […]

  • Selling Wholesale: Is that Right for Your Farm?

    Zoom

    Wednesday, March 18, 2026 Noon EST Presented by Erin McMullen of Rain Drops Farm Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduction to building successful wholesale relationships and preparing […]