ASCFG Events Calendar

  • Ask an Expert: Taking Summers Off — A Case Study

    Zoom

    A decade into farming, Laura Beth Resnick of Butterbee Farm decided to institute a summer break: eight weeks off, mid-June to mid-August. She and her husband had no idea if […]

  • Selling to Florists? Here’s What You Need to Know

    Zoom

    Wednesday, March 11, 2026 Noon EST Presented by Ellen Frost of Local Color Flowers Searching for an alternative revenue stream in this uncertain economy? Do you want to begin selling […]

  • Selling Wholesale: Is that Right for Your Farm?

    Zoom

    Wednesday, March 18, 2026 Noon EST Presented by Erin McMullen of Rain Drops Farm Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their […]

  • Increasing Profitability in Tough Times

    Zoom

    Wednesday, March 25, 2026 Noon EST Presented by Jenny Marks of Trademarks Farm Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from […]

  • Ask an Expert: All about Chrysanthemums

    Zoom

    Chrysanthemums are stunning, resilient, and full of possibility, but growing heirloom varieties often comes with more questions than answers. In this Ask an Expert session, Jessica Hall of Harmony Harvest […]

  • Ask an Expert: Starting Ranunculus from Seed

    Zoom

    While ranunculus can be grown from corms, seed propagation offers an affordable and scalable way to diversify genetics, extend production windows, and experiment with unique varieties. This session takes a […]