Postharvest Handling of Cut Flowers and Greens

A Practical Guide for Commercial Growers, Wholesalers, and Retailers.

Postharvest care must be accomplished at every stage of the marketing chain. This book will help you understand these stages and increase postharvest longevity of your flowers.

Postharvest performance of crops has emerged as one of the most important issues in floriculture. The poor performance of cut flowers and greens is increasingly viewed as depressing sales relative to that of other gift items. Every incident of poor performance reduces future sales by the purchaser and anyone else they tell about the product.

Authors: John Dole, North Carolina State University, Robert Stamps, University of Florida, Alicain Carlson, North Carolina State University, Iftikhar Ahmad, North Carolina State University and University of Agriculture Faisalabad, Lane Greer, Oklahoma State University, Judy Laushman, Editor.

360 pages, softbound.