ASCFG Education Program

The Association of Specialty Cut Flower Growers serves its diverse membership around the world through cutting-edge educational offerings. A key feature of the program is the rotation of events and workshops, ensuring that cut flower farmers stay up-to-date with the latest industry trends and practices. These events, workshops, and programs occur in person and online, and follow a two-year rotation schedule to ensure that we meet our members' educational needs and provide our industry members notice about partnership opportunities. Driven by our mission, "Growers who learn together, grow together," the ASCFG carefully curates the following events, workshops, and online experiences.

North American Conference

International event that showcases industry best practices and trends and connects growers with a wide swathe of suppliers and vendors at our ASCFG Trade Show. The next North American Conference will be in Savannah, Georgia, in late January 2028.

Farm Tours

Tour of a single cut flower farm which can span a half or full day; may have a guest lecture or educational sessions. Designed to share practical advice and inspiration with fellow growers.

Specialty In-Person Events

An in-person event, series, or ongoing program. Examples include but aren’t limited to...

• Equipment & Field Day: This event features live demonstrations and expert instruction on how to use different farm tools (both hand and tractor-scale equipment).
• Farm Crawl: A multi-day farm tour extravaganza designed to connect our growers with each other and learn a great deal in a short amount of time.
• Floral Design Intensive: A floral design workshop during which attendees level up their skills through hands-on training and feedback from superb, renowned instructors.
• Growers’ School: An educational intensive designed to equip growers with the knowledge and skills to identify their business model and customer base, determine which crops are best suited for their operation, and learn how to grow high-quality products following industry best practices.

Online Events, Workshops, and Programs

An online event, series, or ongoing program. Examples include but aren’t limited to...

• Digging Deep Webinar: Online series of presentations organized into a deep dive of a cut flower farming niche. 
• Flowers are Serious Business: Online webinar series offering lectures on business skills and practices for cut flower farmers.
• Mentor Program: Intended for early career farmers, this cohort-based online program matches mentees with an established cut flower farmer in the same business niche (for example, wholesale, florists, and more).
• Research and the Flower Farmer: Online series connecting practicing cut flower farmers with the cutting edge results of researchers in the field.

Our program continues to evolve, refining offerings through member feedback, assessment and analytics, and observing industry trends. Check back often for more updates!