Ask an Expert: Getting Started in Hotel & Corporate Floristry with Local Specialty Cut Flowers

Presenter: Franceska McCaughan, Founder of The Hotel Florist

Hotels, restaurants, corporate offices, and event venues increasingly seek fresh, distinctive floral designs that reflect seasonality and sustainability. Learn how specialty cut flower growers can tap into this growing market by building relationships with hospitality clients, understanding their floral needs, and supplying reliable, high-quality locally grown blooms. 

Franceska McCaughan, founder of The Hotel Florist, will lead this session, covering what hotels and corporate clients look for, pricing and service expectations, strategies for developing recurring accounts, and practical tips for building a successful business around non-imported specialty cut flowers.

All Ask an Expert webinars are recorded.