Ask an Expert: Shipping Success -- Building a Profitable Direct-to-Consumer Flower Business

Presenters: Steve and Gretel Adams of Sunny Meadows Flower Farm

You've mastered growing exceptional flowers. Now it's time to get them safely into customers' hands! Shipping fresh flowers opens new markets, extends your reach beyond your local community, and creates opportunities for year-round revenue. Still, it also introduces a new set of logistical and production challenges.

Presented by Steve and Gretel Adams of Sunny Meadows Flower Farm, this webinar explores the technical and operational considerations of launching a successful shipping program. Learn how to identify varieties that ship well, optimize harvest timing and postharvest handling, select appropriate packaging materials, manage shipping costs, navigate carrier options, and create systems that maintain quality from farm to doorstep. Steve and Gretel will also discuss pricing strategies, customer expectations, risk management, and the lessons learned from growers who have successfully expanded into nationwide shipping. At the end of this webinar, you'll leave with practical insights to help you deliver beautiful blooms that arrive fresh, protect your margins, and confidently grow your direct-to-consumer business.

All Ask an Expert webinars are recorded.