Ask an Expert: Woody Cuts Done Right -- Maximizing Quality for a Premium Profit

Presenter: Diane Szukovathy of Jello Mold Farm

Woody cut flowers and foliage can be an incredibly valuable crop on many flower farms, but producing premium stems requires the right balance of plant care, harvest timing, and postharvest handling. This webinar, led by Diane Szukovathy of Jello Mold Farm, will explore proven practices for growing woody crops that consistently deliver high-quality blooms and strong yields year after year.

Learn how to optimize growing and harvest techniques to encourage vigorous bloom and stem production. Diane will also cover essential postharvest techniques, including hydration, conditioning, storage, and handling practices that preserve stem quality and extend vase life from the field to the customer. If you're growing lilac, viburnum, ninebark, mock orange, willow, or other woody specialty cuts, you'll leave with practical strategies to improve crop performance, reduce losses, and deliver exceptional stems that keep customers coming back.

All Ask an Expert webinars are recorded.