Ask an Expert: Creating & Pricing Floral Recipes with Seasonal Flowers

Presenter: Niki Irving of Flourish Flower Farm 

Join Niki Irving of Flourish Flower Farm to learn how to create and price repeatable floral recipes for weddings and events using seasonal flowers you grow or source locally. We’ll look at how to sell a specific design to a client—and price it confidently—without knowing exactly which flowers will be available when the event arrives. Learn how to build recipes around quantities, color, form, and overall design rather than specific varieties, while accounting for stem costs, mechanics, labor, and profit. The goal is to give flower farmers and florists a practical framework for selling beautiful, seasonal designs without being locked into a predetermined flower list.

All Ask an Expert events are recorded.