Ask an Expert: Grow, Post, Sell -- What's Actually Working on Social Media in 2027

Presenter: Kalin Scheik of Sweetwater Floral 

Kalin Scheik of Sweetwater Floral has built a loyal following (and a thriving flower business) by figuring out what actually resonates online — not by following every algorithm update. In this talk, she'll share the content strategies and habits that are working for in 2027, plus the mistakes to skip so you can spend less time posting and more time growing.

All Ask an Expert events are recorded.