2027 Digging Deep

Looking for new ways to increase farm revenue?

This year’s Digging Deep webinar series explores how cut flower farmers can turn their flowers into profitable value-added products and experiences. Go beyond fresh flowers and discover new ways to turn what you grow into products customers will buy. This webinar series explores value-added cut flower options, from dried flowers, wreaths, and bouquets to floral crafts, kits, workshops, and other creative offerings. Learn how growers are developing, pricing, packaging, and selling products that diversify revenue and add value to their farm’s flowers. ASCFG members may purchase these webinars a la carte or as a package for a discount, and will have exclusive access to these recordings for a full calendar year.

Registration details will be available soon!

Petals to Pigments: Flower-based Dyes as Value Added Products
Speaker: Lourdes Still of Masagana Flower Farm
Date: March 2, 2027, at 7:00 p.m. Eastern

Discover how flower dyes can become more than a creative experiment—they can become products your customers will buy. In this webinar, Lourdes Still of Masagana Flower Farm and Studio explores how cut flower farmers can transform farm-grown flowers into naturally dyed textiles and other colorful, marketable goods. Learn about flowers and materials suited to dyeing, techniques for creating beautiful results, and ideas for developing products such as dyed silk scarves, fabric goods, and botanical art. Whether you’re looking to sell finished products, offer dyeing kits, or build workshops around your flowers, this session will help you explore new ways to turn blooms into income

Key Takeaways for Attendees: 

• Identify flowers and materials that work well for natural dyeing and create desirable colors.
• Explore value-added opportunities including dyed textiles, botanical art, dye kits, and hands-on workshops.
• Generate new income streams by connecting flower production with creative, marketable products and experiences.

Bloom to Balm: Building Wellness Products from Flowers and Botanicals
Speakers: Elise Hanks of Terra Luna Herbals
Date: March 9, 2027, at 7:00 p.m. Eastern

Join Elise Hanks of Terra Luna Herbals to explore how cut flowers and botanicals can be transformed into wellness products and new sources of farm income. Discover opportunities to turn your flowers into products such as botanical skincare, bath and body goods, aromatics, and other farm-made offerings. Elise will share practical insights on product development, packaging, and creating compelling markets for flower-based wellness products.

Key Takeaways for Attendees: 

• Identify opportunities to turn cut flowers and botanicals into value-added wellness products.
• Explore practical considerations for product development, packaging, pricing, and production.
• Learn how to create compelling markets for flower-based products and diversify farm income.

From Field to Front Door: Holiday Wreaths as A Value Add to Your Business
Speakers: Jessica and Graham Chase of Sierra Flower Farm
Date: March 23, 2027, at 7:00 p.m. Eastern

Explore how wreath making can add value to your flower farm in this practical, grower-focused session. Learn how to select and harvest suitable materials, work with fresh and dried elements, and build balanced, professional wreaths that reflect the seasons. We’ll also cover efficient production methods, pricing, and selling strategies to help you turn farm-grown products into profitable, value-added offerings.

Key Takeaways for Attendees: 

• Select and harvest materials suited to wreath making, including fresh and dried farm-grown elements.
• Learn efficient wreath-making techniques for creating balanced, attractive designs while streamlining production.
• Explore pricing and sales strategies for turning seasonal wreaths into profitable value-added products.

More Details Coming Soon!