Association of Specialty Cut Flower Growers

Ask an Expert: Speed Guide to Making an Annual Marketing Plan for Cut Flower Farmers
2025-09-08 20:00 - 21:00 (America/New_York) | Zoom
Join us for a session on developing an annual marketing plan for your farm! Myrna Greenfield is the “Top Egg” at Good Egg Marketing and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press 2022). Good Egg Marketing provides business planning and marketing services for food and farm-related businesses and nonprofits. Clients include flower growers, garden centers, nurseries, and other businesses in the green industry. Attendees of this webinar will walk away with actionable next steps for their marketing goals.
Greenfield is a frequent speaker and trainer at conferences, events, and meetings on topics such as agritourism, branding, sales and marketing strategies, websites, and social media. She received her MBA from Simmons School of Management in Boston, MA. A foodie, treehugger, and mensch, Greenfield is a board member of Boston Farms Community Land Trust and lives in Jamaica Plain, MA. Connect with her on LinkedIn and follow Good Egg Marketing on Facebook and Instagram.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Farm Tour: Longwoods Flower Farm
2025-09-09 09:00 - 13:00 | Longwoods Flower Farm, 15544 Longwoods Rd, Bothwell, Ontario, N0P 1C0, Canada
Host: Caroline Van Lith
Bothwell, Ontario
www.longwoodsflowerfarm.com
9:00 a.m. – 1:00 p.m.
Limited to 50 attendees.
Join Caroline Van Lith at Longwoods Flower Farm for an exciting tour in September! Caroline offers a wide range of services for her clients, including CSA subscriptions, dahlia tubers, chrysanthemum cuttings, wreaths, and weddings and events. During the farm tour, Caroline will focus on her heirloom chrysanthemum operation and emphasize her soil amendments program; she will also provide an overview of her year-round production schedule, discuss her unheated and heated greenhouses, and cover the farm’s perennials, peonies, and more, and the timing of each of these crops. Lunch will not be provided.
Register today!

Ask an Expert: Floral Design for Destination Weddings and Elopements
2025-10-20 20:00 - 21:00 | Zoom
Join us for a session on floral designs for destination weddings and elopements with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will discuss the unique considerations and practices inherent in creating floral designs for small and unique events held in distant locations, such as transportation, heat management, and other aspects.
Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources, with the occasional section of Floral Design. Jalisca started her studio, Rustic Roots Floral Design, in 2010 and enjoys working in her home based studio.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Sponsored by:

ASCFG Fall 2025 Board Meeting
2025-10-27 13:00 - 2025-10-29 17:00
The Association of Specialty Cut Flower Growers’ Board of Directors meets twice a year to engage in strategic planning and guidance for the organization. Please reach out to your Regional Directors with constituent concerns or questions — they are there to represent your voices!

Ask an Expert: Pest Management for Cut Flower Farmers
2025-11-10 20:00 - 21:00 | Zoom
Cut flower farmers face unique pest pressures that can reduce yields, damage blooms, and limit marketability. This Ask an Expert session highlights the top three to five pests most commonly encountered in cut flower production—such as aphids, thrips, caterpillars, and spider mites—and explores effective strategies for monitoring, prevention, and management. Attendees will learn from Kristen Fowler of Koppert about integrated pest management (IPM) practices, including cultural controls, beneficial insects, and targeted treatments, to protect crop quality while supporting farm productivity. Lastly, Kristen will touch on plant diseases, since many pests vector them, but the primary focus of this webinar will be pests.
Kristen Fowler is the Technical IPM Consultant with Koppert-U.S. for the Mid-Atlantic Region. Prior to this role, she has worked in the green industry for over two decades and has degrees in biology and ornamental horticulture.
Sponsored by: SunflowerSelections.com and Koppert.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

ASCFG Supplier Showcase: See the Top Picks of 2026!
2025-12-08 15:00 - 18:00, 2025-12-09 15:00 - 18:00 | Zoom
The ASCFG will host the 2026 Supplier Showcase on Monday, December 8, and Tuesday, December 9, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources.
More details coming soon!

Save the Date: 2026 ASCFG North American Conference!
2026-01-13 - 2026-01-14 | Hotel Albuquerque at Oldtown, 800 Rio Grande Blvd. NW, Albuquerque,, NM, 87104, United States
Join us at the 2026 ASCFG North American Conference in Albuquerque, New Mexico, January 13 & 14, 2026!

PROGRAM AND REGISTRATION DETAILS ARE NOW AVAILABLE

Ask an Expert: Cultivating Connection -- Creating Community-Led Flower Collectives
2026-01-26 20:00 - 21:00 | Zoom
Cultivating Connection: Creating Community-Led Flower Collectives explores how independent flower farmers can join forces to build resilient, community-rooted collectives. This session. led by Tracy Yang of JARN Co. Flowers, will cover the benefits of working cooperatively, while offering practical advice for starting and sustaining a collective. Participants will gain inspiration, tools, and confidence to grow not just flowers, but lasting partnerships grounded in trust, equity, and shared purpose.
Tracy Yang is a Hmong-American flower farmer based near Monroe, Washington, and co-founder of JARN Co. Flowers with her partner, Nick Songsangcharntara. She shifted from a career in fitness and dance into farming during the pandemic, reconnecting with her family’s agricultural roots. Their farm specializes in tulips and heirloom dahlias, grown using sustainable practices and sold through CSAs, the Seattle Wholesale Growers Market, and local shops and pop-ups. Tracy also founded the SnoCo. Flower Collective, which brings together regional growers and hosts a weekly summer flower market to strengthen community connections.

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Ask an Expert: Taking Summers Off -- A Case Study
2026-02-16 20:00 - 21:00 | Zoom
A decade into farming, Laura Beth Resnick of Butterbee Farm decided to institute a summer break: eight weeks off, mid-June to mid-August. She and her husband had no idea if it would work. Would their florists come back after eight weeks away? Would the finances work out? How would they balance vacation, rest, and the necessary farm work to get ready for the fall season? Three summer breaks later, they can attest: it’s working! They have learned a lot about how to manage the precious time, how to hire for the season, and how to think about our cash flow. In this session, Butterbee Farm owner Laura Beth will share the strategy behind the break, what she’s learned, some mistakes made, and how she and her team make up for summer sales during the shoulder seasons.
Laura Beth Resnick is the founder and owner of Butterbee Farm, a five-acre flower farm in northern Maryland. Butterbee Farm has provided locally grown flowers to florists and flower lovers from Baltimore to Washington, D.C. for thirteen seasons. Growing in greenhouses, high tunnels, and fields, Butterbee Farm specializes in high quality cuts for use in design. Laura Beth has served as President of the MCFGA (Maryland Cut Flower Growers Association) and Secretary for the Board of the ASCFG (Association of Specialty Cut Flower Growers). She is a regular speaker at conferences, garden clubs, and arboretums, and mentors new growers through Future Harvest’s Beginning Farmer Training Program.
Website: www.butterbeefarm.com
Instagram: @butterbee_farm

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

ASCFG Spring 2026 Board Meeting
2026-02-23 - 2026-02-26
