ASCFG Supplier Showcase: See the Top Picks of 2026!
2025-12-08 15:00 - 18:00, 2025-12-09 15:00 - 18:00 (America/New_York) | Zoom
The ASCFG will host the 2026 Supplier Showcase on Monday, December 8, and Tuesday, December 9, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources.
More details coming soon!

Save the Date: 2026 ASCFG North American Conference!
2026-01-13 - 2026-01-14 | Hotel Albuquerque at Oldtown, 800 Rio Grande Blvd. NW, Albuquerque,, NM, 87104, United States
Join us at the 2026 ASCFG North American Conference in Albuquerque, New Mexico, January 13 & 14, 2026!

PROGRAM AND REGISTRATION DETAILS ARE NOW AVAILABLE

Ask an Expert: Cultivating Connection -- Creating Community-Led Flower Collectives
2026-01-26 20:00 - 21:00 | Zoom
Cultivating Connection: Creating Community-Led Flower Collectives explores how independent flower farmers can join forces to build resilient, community-rooted collectives. This session. led by Tracy Yang of JARN Co. Flowers, will cover the benefits of working cooperatively, while offering practical advice for starting and sustaining a collective. Participants will gain inspiration, tools, and confidence to grow not just flowers, but lasting partnerships grounded in trust, equity, and shared purpose.
Tracy Yang is a Hmong-American flower farmer based near Monroe, Washington, and co-founder of JARN Co. Flowers with her partner, Nick Songsangcharntara. She shifted from a career in fitness and dance into farming during the pandemic, reconnecting with her family’s agricultural roots. Their farm specializes in tulips and heirloom dahlias, grown using sustainable practices and sold through CSAs, the Seattle Wholesale Growers Market, and local shops and pop-ups. Tracy also founded the SnoCo. Flower Collective, which brings together regional growers and hosts a weekly summer flower market to strengthen community connections.

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Ask an Expert: Taking Summers Off -- A Case Study
2026-02-16 20:00 - 21:00 | Zoom
A decade into farming, Laura Beth Resnick of Butterbee Farm decided to institute a summer break: eight weeks off, mid-June to mid-August. She and her husband had no idea if it would work. Would their florists come back after eight weeks away? Would the finances work out? How would they balance vacation, rest, and the necessary farm work to get ready for the fall season? Three summer breaks later, they can attest: it’s working! They have learned a lot about how to manage the precious time, how to hire for the season, and how to think about our cash flow. In this session, Butterbee Farm owner Laura Beth will share the strategy behind the break, what she’s learned, some mistakes made, and how she and her team make up for summer sales during the shoulder seasons.
Laura Beth Resnick is the founder and owner of Butterbee Farm, a five-acre flower farm in northern Maryland. Butterbee Farm has provided locally grown flowers to florists and flower lovers from Baltimore to Washington, D.C. for thirteen seasons. Growing in greenhouses, high tunnels, and fields, Butterbee Farm specializes in high quality cuts for use in design. Laura Beth has served as President of the MCFGA (Maryland Cut Flower Growers Association) and Secretary for the Board of the ASCFG (Association of Specialty Cut Flower Growers). She is a regular speaker at conferences, garden clubs, and arboretums, and mentors new growers through Future Harvest’s Beginning Farmer Training Program.
Website: www.butterbeefarm.com
Instagram: @butterbee_farm

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

ASCFG Spring 2026 Board Meeting
2026-02-23 - 2026-02-26 | TN
The Association of Specialty Cut Flower Growers’ Board of Directors meets twice a year to engage in strategic planning and guidance for the organization. Please reach out to your Regional Directors with constituent concerns or questions — they are there to represent your voices!
