Association of Specialty Cut Flower Growers

Ask an Expert: Speed Guide to Making an Annual Marketing Plan for Cut Flower Farmers
2025-09-08 20:00 - 21:00 (America/New_York) | Zoom
Join us for a session on developing an annual marketing plan for your farm! Myrna Greenfield is the “Top Egg” at Good Egg Marketing and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press 2022). Good Egg Marketing provides business planning and marketing services for food and farm-related businesses and nonprofits. Clients include flower growers, garden centers, nurseries, and other businesses in the green industry. Attendees of this webinar will walk away with actionable next steps for their marketing goals.
Greenfield is a frequent speaker and trainer at conferences, events, and meetings on topics such as agritourism, branding, sales and marketing strategies, websites, and social media. She received her MBA from Simmons School of Management in Boston, MA. A foodie, treehugger, and mensch, Greenfield is a board member of Boston Farms Community Land Trust and lives in Jamaica Plain, MA. Connect with her on LinkedIn and follow Good Egg Marketing on Facebook and Instagram.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Farm Tour: Longwoods Flower Farm
2025-09-09 09:00 - 13:00 (America/New_York) | Longwoods Flower Farm, 15544 Longwoods Rd, Bothwell, Ontario, N0P 1C0, Canada
Host: Caroline Van Lith
Bothwell, Ontario
www.longwoodsflowerfarm.com
9:00 a.m. – 1:00 p.m.
Limited to 50 attendees.
Join Caroline Van Lith at Longwoods Flower Farm for an exciting tour in September! Caroline offers a wide range of services for her clients, including CSA subscriptions, dahlia tubers, chrysanthemum cuttings, wreaths, and weddings and events. During the farm tour, Caroline will focus on her heirloom chrysanthemum operation and emphasize her soil amendments program; she will also provide an overview of her year-round production schedule, discuss her unheated and heated greenhouses, and cover the farm’s perennials, peonies, and more, and the timing of each of these crops. Lunch will not be provided.
Register today!

Ask an Expert: Floral Design for Destination Weddings and Elopements
2025-10-20 20:00 - 21:00 (America/New_York) | Zoom
Join us for a session on floral designs for destination weddings and elopements with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will discuss the unique considerations and practices inherent in creating floral designs for small and unique events held in distant locations, such as transportation, heat management, and other aspects.
Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources, with the occasional section of Floral Design. Jalisca started her studio, Rustic Roots Floral Design, in 2010 and enjoys working in her home based studio.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Sponsored by:

ASCFG Fall 2025 Board Meeting
2025-10-27 13:00 - 2025-10-29 17:00 (America/New_York)
The Association of Specialty Cut Flower Growers’ Board of Directors meets twice a year to engage in strategic planning and guidance for the organization. Please reach out to your Regional Directors with constituent concerns or questions — they are there to represent your voices!

Ask an Expert: Pest Management for Cut Flower Farmers
2025-11-10 20:00 - 21:00 (America/New_York) | Zoom
Cut flower farmers face unique pest pressures that can reduce yields, damage blooms, and limit marketability. This Ask an Expert session highlights the top three to five pests most commonly encountered in cut flower production—such as aphids, thrips, caterpillars, and spider mites—and explores effective strategies for monitoring, prevention, and management. Attendees will learn from Kristen Fowler of Koppert about integrated pest management (IPM) practices, including cultural controls, beneficial insects, and targeted treatments, to protect crop quality while supporting farm productivity. Lastly, Kristen will touch on plant diseases, since many pests vector them, but the primary focus of this webinar will be pests.
Kristen Fowler is the Technical IPM Consultant with Koppert-U.S. for the Mid-Atlantic Region. Prior to this role, she has worked in the green industry for over two decades and has degrees in biology and ornamental horticulture.
Sponsored by: SunflowerSelections.com and Koppert.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

ASCFG Supplier Showcase: See the Top Picks of 2026!
2025-12-08 15:00 - 18:00, 2025-12-09 15:00 - 18:00 (America/New_York) | Zoom
The ASCFG will host the 2026 Supplier Showcase on Monday, December 8, and Tuesday, December 9, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources.
More details coming soon!

Save the Date: 2026 ASCFG North American Conference!
2026-01-13 - 2026-01-14 | Hotel Albuquerque at Oldtown, 800 Rio Grande Blvd. NW, Albuquerque,, NM, 87104, United States
Join us at the 2026 ASCFG North American Conference in Albuquerque, New Mexico, January 13 & 14, 2026!

PROGRAM AND REGISTRATION DETAILS ARE NOW AVAILABLE

Ask an Expert: Cultivating Connection -- Creating Community-Led Flower Collectives
2026-01-26 20:00 - 21:00 (America/New_York) | Zoom
Cultivating Connection: Creating Community-Led Flower Collectives explores how independent flower farmers can join forces to build resilient, community-rooted collectives. This session. led by Tracy Yang of JARN Co. Flowers, will cover the benefits of working cooperatively, while offering practical advice for starting and sustaining a collective. Participants will gain inspiration, tools, and confidence to grow not just flowers, but lasting partnerships grounded in trust, equity, and shared purpose.
Tracy Yang is a Hmong-American flower farmer based near Monroe, Washington, and co-founder of JARN Co. Flowers with her partner, Nick Songsangcharntara. She shifted from a career in fitness and dance into farming during the pandemic, reconnecting with her family’s agricultural roots. Their farm specializes in tulips and heirloom dahlias, grown using sustainable practices and sold through CSAs, the Seattle Wholesale Growers Market, and local shops and pop-ups. Tracy also founded the SnoCo. Flower Collective, which brings together regional growers and hosts a weekly summer flower market to strengthen community connections.

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Ask an Expert: Taking Summers Off -- A Case Study
2026-02-16 20:00 - 21:00 (America/New_York) | Zoom
A decade into farming, Laura Beth Resnick of Butterbee Farm decided to institute a summer break: eight weeks off, mid-June to mid-August. She and her husband had no idea if it would work. Would their florists come back after eight weeks away? Would the finances work out? How would they balance vacation, rest, and the necessary farm work to get ready for the fall season? Three summer breaks later, they can attest: it’s working! They have learned a lot about how to manage the precious time, how to hire for the season, and how to think about our cash flow. In this session, Butterbee Farm owner Laura Beth will share the strategy behind the break, what she’s learned, some mistakes made, and how she and her team make up for summer sales during the shoulder seasons.
Laura Beth Resnick is the founder and owner of Butterbee Farm, a five-acre flower farm in northern Maryland. Butterbee Farm has provided locally grown flowers to florists and flower lovers from Baltimore to Washington, D.C. for thirteen seasons. Growing in greenhouses, high tunnels, and fields, Butterbee Farm specializes in high quality cuts for use in design. Laura Beth has served as President of the MCFGA (Maryland Cut Flower Growers Association) and Secretary for the Board of the ASCFG (Association of Specialty Cut Flower Growers). She is a regular speaker at conferences, garden clubs, and arboretums, and mentors new growers through Future Harvest’s Beginning Farmer Training Program.
Website: www.butterbeefarm.com
Instagram: @butterbee_farm

Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Digging Deep: Water-Wise Flowers
2026-02-17 19:00 - 20:00 (America/New_York) | Zoom
Dr. Melanie Stock of Utah State University
February 17, 2026, at 7:00 p.m. Eastern

Water management is one of the most critical factors in successful cut flower production. This session will explore how growers can balance environmental sustainability with optimized crop yields by focusing on the interactions between water, soils, and plants. Participants will gain insight into the stages of growth, plant stress tolerance, and relative water demand, while learning strategies to tailor irrigation practices to root zone depth, soil type, and climate conditions. The session will also highlight crop selection and conservation practices that both reduce water use and enhance soil water storage, equipping growers with practical tools to support long-term productivity.
Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

Register Today!
Sponsored by:

ASCFG Spring 2026 Board Meeting
2026-02-23 - 2026-02-26

Farm Tour: Tulip Farm Red Deer
2026-03-03 08:00 - 12:00 (America/New_York) | Tulip Farm Red Deer, Range Rd 261, Red Deer County, Alberta, T4N 5E2, Canada
Located just southeast of Red Deer, Alberta, Canada, the Tulip Farm Red Deer is owned and operated by Jac and Trudie Theelen. Jac and Trudie grow tulip bulbs hydroponically in winter and sell cut tulips from January through Mother’s Day. Join this energetic couple as they share the innovations, hacks, and farm efficiencies they’ve developed over the decades. Lunch will be not provided at the farm but arranged at a local restaurant.
Registration Information

Digging Deep: High Tunnel Pest Management Practices for Cut Flower Growers
2026-03-03 19:00 - 20:00 (America/New_York) | Zoom
Nick Volesky, South Dakota State University
March 3, 2026, 7:00 p.m. Eastern

Pest pressure can cause significant losses in specialty crops nationwide, including cut flowers. However, plant-insect pests represent only 0.5% of all insect species, making accurate identification critical. Feeding damage can occur on all parts of a cut flower, impacting both plant health and aesthetic quality, which in turn affects marketability. Given the wide variability in specialty cut flower species and the regions in which they are grown, standardized thresholds and management recommendations are difficult to establish. Therefore, management strategies should rather be focused on individual farms, taking into account factors such as budget, farm size, and the specific pests present. This presentation will train cut flower growers in proactive scouting methods, identification of insect pests and plant diseases, understanding the damage they cause, their life or disease cycles, and appropriate control strategies. Emphasis will be placed on integrated pest management, including cultural, mechanical, and biological control techniques.
Nick Volesky is an Extension Horticulture and Specialty Crop Field Specialist with South Dakota State University, based in the beautiful Badlands and Black Hills region of western South Dakota. In his role, he works alongside a multidisciplinary team to serve stakeholders across the state through education, outreach, and programming. His work focuses on addressing consumer horticulture needs, including home landscape plantings and specialty crop production in farms, homes, schools, and community gardens. Nick recently completed graduate studies at Utah State University, where his research evaluated the timing and protective cultivation methods for delphinium and larkspur cut flower production in the intermountain west. His expertise includes integrated pest management in specialty crop systems, protected cultivation methods, and vegetable and cut flower production. He is an active member of ASCFG and is passionate about specialty crop production and the Cooperative Extension system, which connects research-based knowledge with community stakeholders. Nick is especially committed to supporting growers in optimizing their production through sustainable, evidence-based practices.
Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

Register Today!
Sponsored by:

Industry Trends and Forecasts: What’s Coming and How to Prepare
2026-03-04 12:00 - 13:00 (America/New_York) | Zoom
Wednesday, March 4, 2026
Noon EST
Presented by Drs. John Dole (NCSU) and Charlie Hall (TAMU)

Understanding industry trends and market forecasts is essential for flower farmers and floral businesses looking to plan strategically and stay competitive. Drs. John Dole (NCSU) and Charlie Hall (TAMU) will explore current trends shaping the floral industry, from consumer preferences to supply chain shifts, and provide insights into what’s expected in the months ahead. We’ll also highlight opportunities for growth, emerging niches, and strategies to stay agile in a changing marketplace.
Ideal for growers and floral business owners seeking to make informed, forward-looking decisions, this session provides actionable insights to help your business thrive today and plan confidently for the future. This one-hour Zoom-based webinar will offer a Q and A session with John and Charlie and is complimentary for ASCFG Members.
About the Instructors: Dr. John M. Dole is a leading researcher, educator, and author in the specialty cut flower industry. He is a professor of horticultural science at North Carolina State University and has spent decades advancing research on cut flower production, postharvest handling, and floriculture economics. Dr. Dole is co-author of the widely used reference Floriculture: Principles and Species and has played a key role in supporting flower growers through research, extension, and leadership with organizations such as the Association of Specialty Cut Flower Growers (ASCFG).
Dr. Charlie Hall is a nationally recognized economist and professor in the Department of Horticultural Sciences at Texas A&M University. He specializes in the economics of the green industry, with research focused on consumer behavior, market trends, profitability, and business management for horticultural enterprises. Dr. Hall is a frequent speaker and author, providing data-driven insights that help growers, retailers, and industry organizations make informed strategic decisions.
Zoom instructions will be emailed to members on the day of the event. All webinars are recorded.
Not an ASCFG member? Register here to receive the webinar instructions!

Ask an Expert: Managing Diseases of Dahlia, Zinnia, Sunflower, and Snapdragon Cut Flower Crops ​
2026-03-09 20:00 - 21:00 (America/New_York) | Zoom
​Dr. Margery Daughtrey will cover the most common and aggravating diseases of dahlia, zinnia, snapdragon and sunflower, giving points on identification and prevention. The diseases featured will include root rots, stem rots, leaf spots and flower blights as well as systemic vascular wilts. You will learn more about Xanthomonas, rust, Septoria, powdery mildew, downy mildew and Verticillium wilt, among others. Cultural, biological and chemical controls will be given. Even some diseases that defy control will be described. In the Q & A time, Margery will be happy to hear stories of growers’ successes and failures at management of particularly gnarly diseases.
Margery Daughtrey is a Senior Extension Associate with the Section of Plant Pathology and Plant-Microbe Biology of Cornell University. She has conducted a research and extension program on the management of diseases of ornamental plants since 1978, at Cornell’s Long Island Horticultural Research and Extension Center in Riverhead, NY. She educates growers on management of greenhouse and nursery crop diseases, runs a diagnostic laboratory and investigates controls for problems such as powdery mildew, impatiens downy mildew and boxwood blight. Daughtrey holds a B.S. degree in Biology from the College of William and Mary and an M.S. in Plant Pathology from the University of Massachusetts, as well as a PhD from Cornell University. She was named a Fellow of APS in 2012. Daughtrey is coauthor of several books, including Diseases of Herbaceous Perennials and the Compendium of Flowering Potted Plant Diseases, as well as the Compendium of Bedding Plant Diseases and Pests.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert events are recorded.
Sponsored by:

Digging Deep: Shaking up your Approach to Pest Management
2026-03-10 19:00 - 20:00 (America/New_York) | Zoom
Alison Kutz of Sound Horticulture
March 10, 2026, at 7:00 p.m. Eastern

Biological approaches, whether wireworm control in that dahlia field or aphid control on your sweet peas, has come a LONG way. Are you ready to embrace some approaches that reduce the impact on the natural environment? Are you hoping to market your flowers as pesticide free or organic? In this webinar taught by Alison Kutz of Sound Horticulture, participants will learn how to identify key beneficial species used in cut flower and specialty crop production, understand how they support integrated pest management (IPM) goals, and discover where to source and how to release them effectively. Be prepared for spring with a game plan as to how you want to approach managing some key pests, like thrips, aphids, wireworm and spider mites.
Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

Register Today!
Sponsored by:

Selling to Florists? Here’s What You Need to Know
2026-03-11 12:00 - 13:00 (America/New_York) | Zoom
Wednesday, March 11, 2026
Noon EST
Presented by Ellen Frost of Local Color Flowers

Searching for an alternative revenue stream in this uncertain economy? Do you want to begin selling to florists but not sure where to start? This webinar will walk you through the essential steps for entering the florist market with confidence.
Join the renowned Ellen Frost of Local Color Flowers as she covers what florists look for in a new grower partner—quality standards, consistency, communication, and reliable availability—as well as how to present your offerings in a way that builds trust from the very first interaction. You’ll learn how to price blooms, create simple availability lists, deliver products professionally, and navigate common challenges in grower–florist relationships.
Whether you’re a new grower or expanding beyond farmers markets and CSA sales, this session offers clear, practical guidance to help you build strong, lasting partnerships with florists and grow your business sustainably. This one hour Zoom-based webinar will offer a Q and A session with Jenny, and is complimentary for ASCFG Members.
Ellen Frost founded Local Color Flowers in 2008 and has built a thriving floral community through events, education, and hands-on design experiences. She now expands that work online through FlowerMore, where flower growers become better designers, offering classes, a free weekly newsletter, and educational videos.
A longtime member of the Association of Specialty Cut Flower Growers, she was the first florist to receive the Allan M. Armitage Leadership Award in 2016 for her commitment to local flower sourcing. She holds an MBA and brings both business expertise and hands-on farming experience to her work, leading the conversation around flowers with passion and purpose.
Zoom instructions will be emailed to members on the day of the event. All webinars are recorded.
Not a member? Register today to receive webinar instructions!

Digging Deep: Five Best Things to Manage Soil Health for Cut Flower Farmers
2026-03-17 19:00 - 20:00 (America/New_York) | Zoom
Dr. Robert Schindelbeck, Extension Associate
Director of the Soil Health Lab, School of Integrative Plant Science, Cornell University
March 17, 2026, 7:00 p.m. Eastern

Healthy soil is the foundation of every successful flower farm. In this webinar, we’ll explore five proven strategies to build and maintain soil health for long-term productivity and plant resilience. Learn from Dr. Robert Schindelbeck of Cornell University how to improve soil structure and fertility through composting and organic matter, make the most of crop rotations and cover crops, manage water efficiently, and use soil testing to guide nutrient decisions. Whether you’re growing in the field or under cover, you’ll come away with practical tools to nurture your soil—and grow stronger, more vibrant flowers season after season.
Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

Register Today!
Sponsored by:

Selling Wholesale: Is that Right for Your Farm?
2026-03-18 12:00 - 13:00 (America/New_York) | Zoom
Wednesday, March 18, 2026
Noon EST
Presented by Erin McMullen of Rain Drops Farm

Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduction to building successful wholesale relationships and preparing your farm or floral business to sell at scale. We’ll cover what wholesale buyers prioritize, including quality, consistency, and communication, and how to present your product line in a way that inspires confidence. Participants will learn how to set appropriate wholesale pricing, create professional availability lists, manage orders efficiently, and meet delivery or pickup standards. We’ll also discuss common challenges and how to avoid missteps when working with larger-volume buyers.
Whether you’re transitioning from retail sales or looking to expand your market channels, this session provides straightforward guidance to help you enter the wholesale market with clarity and success. This one-hour Zoom-based webinar will offer a Q and A session with Erin and is complimentary for ASCFG Members.
About the Instructor: Erin McMullen is a veteran flower farmer and co-owner of Rain Drop Farms, a specialty cut flower farm based in Philomath, Oregon. She and her husband, Aaron Gaskey, began their farm around 2000, initially growing mixed produce before shifting their focus to cut flowers, especially dahlias, annuals, and perennials. Over more than two decades they’ve developed Rain Drop Farms into a multi-acre operation supplying local and regional markets, florists, and wholesale cooperatives like the Seattle Wholesale Growers Market.
Zoom instructions will be emailed to members on the day of the event. All webinars are recorded.
Not a member? Register today to receive webinar instructions!

Increasing Profitability in Tough Times
2026-03-25 12:00 - 13:00 (America/New_York) | Zoom
Wednesday, March 25, 2026
Noon EST
Presented by Jenny Marks of Trademarks Farm

Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from Trademarks Flower Farm as she provides practical guidance on how to track profitability—and how to make smart operational adjustments when the numbers call for change. You’ll learn straightforward methods for monitoring key financial metrics, spotting trends, and identifying which parts of your business drive (or drain) profit. We’ll also cover strategies for improving efficiency, adjusting plans or product lines, and making informed decisions that build financial resilience.
Designed for growers watching the bottom line, this session offers clear, actionable tools to help your business stay adaptable and sustainable in a shifting economic landscape. This one-hour Zoom-based webinar will offer a Q and A session with Jenny and is complimentary for ASCFG Members.
About the Instructor: Jenny Marks is a flower farmer and educator based in Clifton Springs, New York, where she owns and operates Trademarks Flower Farm, a productive and profitable one-acre flower farm known for its early spring blooms and efficient growing practices. Growing up immersed in agriculture, Jenny worked in various farming roles before starting her own farm. She now specializes in cut flowers like ranunculus and dahlias, selling through markets, CSAs, and other channels, and focuses on building sustainable, profitable farming systems. In addition to running her farm, Jenny founded Trademark Farmer, where she teaches and mentors small-scale flower growers through online courses and coaching, and serves as the Northeast Regional Director for the Association of Specialty Cut Flower Growers.
Zoom instructions will be emailed to ASCFG members prior to the event. All events are recorded.
Not a member? Register today to receive webinar instructions!

Ask an Expert: Farming and Social Justice: Practices to Add to Your Farm Today
2026-04-13 20:00 - 21:00 (America/New_York)
Join Bo Dennis of Dandy Ram Farm, an LGBTQ+ flower farm and floral design studio based in rural Maine, for an interactive webinar about farming your values. Dandy Ram grows florals for wedding design services, retail, and wholesale. They have a robust shipping program as well, designing and shipping evergreen wreaths and plant dyed fabrics nationally. Central to the farm’s mission is mutual aid focused on land justice and queer liberation. Bo will first share about Dandy Ram’s farm production before discussing building a values centered business and strategies for advancing social justice through farming. Workshop participants will explore values they hold and how to use their business as a tool for social change.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Farm Tour: Little State Flower Co.
2026-04-20 08:00 - 15:00 (America/New_York) | Little State Flower Co., 487 E Rd, Tiverton, RI, 02878, United States
Hosts: Anna Jane Kocon and Bradley Fesmire
Little State Flower Farm Co.
487 E Rd, Tiverton, RI 02878
(401) 424-1331
Limited to 50 attendees.
Registration Fee: Coming soon!
Event Overview: Little State Flower Co. is a five‑acre specialty‑cut flower farm based in Tiverton, Rhode Island, dedicated to sustainable, locally grown blooms tailored for weddings, events and committed floral designers. Owners Anna Jane Kocon and Bradley Fesmire emphasize reducing the environmental footprint of imported flowers by focusing on seasonal New England‑varieties and serving the community with ethical growing practices. Anna Jane will lead attendees through an overview of the growing practices on the farm with Bradley will cover the farm’s infrastructure and maintenance, among other details. Lunch will be provided.
Registration Information

Ask an Expert: All about Chrysanthemums
2026-05-11 20:00 - 21:00 (America/New_York) | Zoom
Chrysanthemums are stunning, resilient, and full of possibility, but growing heirloom varieties often comes with more questions than answers. In this Ask an Expert session, Jessica Hall of Harmony Harvest Farm will dig into the nitty-gritty of mum production, from propagation and spacing to harvest and storage. Since 2014, Jessica has been trialing heirloom mums and learning best practices to fill the gaps left by the lack of historical growing information. Bring your questions and learn how chrysanthemums can become a standout crop on your farm.
Jessica Hall is the Owner, Visionary, and Weeder-in-Chief at Harmony Harvest Farm in Weyers Cave, Virginia. She began growing chrysanthemums in 2014 as one of her very first crops and has been hooked ever since. Because heirloom mums often lack historical growing data, Jessica has spent years trialing, documenting, and educating others on how to grow them successfully. She’s passionate about sharing her experiences to help flower farmers unlock the beauty and potential of this specialty crop.
Harmony Harvest Farm is a women-owned flower farm in Virginia’s Shenandoah Valley. Since 2011, the farm has produced American-grown flowers for nationwide bouquet shipping, weddings, workshops, and on-farm experiences. Best known for its extensive chrysanthemum collection, Harmony Harvest Farm is dedicated to preserving heirloom mums and filling the gaps in knowledge about how to grow them. Through its nationwide Mum Project, the farm partners with growers to collect data, share resources, and ensure these beloved flowers thrive for future generations.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Ask an Expert: Starting Ranunculus from Seed
2026-06-08 20:00 - 21:00 (America/New_York) | Zoom
While ranunculus can be grown from corms, seed propagation offers an affordable and scalable way to diversify genetics, extend production windows, and experiment with unique varieties. This session takes a deep dive into the technical aspects of starting ranunculus from seed, with an emphasis on efficiency, uniformity, and transplant quality for cut flower production. Scott Rusch of InFlora Cut Flowers will walk through the entire process—from seed selection and pre-germination protocols to seedling management, timing, and transplanting. Participants will learn how to optimize temperature, light, and moisture for reliable germination; manage growth; and integrate seed-grown ranunculus into existing production systems. Real-world examples and data from growers trialing seed propagation will highlight both the challenges and the opportunities this method offers for commercial cut flower farms.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Ask an Expert: Protecting Your Blooms: Frost Management for Cut Flower Farms
2026-07-13 20:00 - 21:00 (America/New_York) | Zoom
Frost can devastate even the most carefully planned flower crops. In this practical, hour-long webinar, Grace Lam will discuss the proven frost-prevention techniques she uses at Fivefork Farms. Topics include understanding your own microclimate, selecting and deploying effective row covers, strategically using innovative heat sources, assessing potential vulnerabilities, and planning ahead. Participants will walk away with actionable methods to protect high-value crops, minimize losses, and extend the season with confidence.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Farm Tour: Roots Cut Flower Farm
2026-08-07 08:00 - 17:00 (America/New_York) | Roots Cut Flower Farm, 2428 Walnut Bottom Rd, Carlisle, PA, 17015, United States
Hosts: Michelle Elston
Roots Cut Flower Farm
2428 Walnut Bottom Rd
Carlisle, PA 17015
Limited to 75 attendees.
Registration Fee: Coming soon!
Event Overview: Roots Cut Flower Farm, home of ASCFG Treasurer Michelle Elston, is a sustainable cut-flower farm in Carlisle, Pennsylvania, growing seasonal blooms for bouquets, bulk “party buckets,” and subscription services. They focus on local partnerships, seasonal planning, and educational experiences, combining field production with value-added offerings for both retail and event markets. Roots specializes in the production and sale of hot annuals, and this exciting farm tour will provide a thorough overview of the production systems currently in place at the farm combined with a discussion of the best practices the farm employees employ. Light refreshments will be available. Lunch is not provided.
Registration opens soon! Check back in February 2026!

Ask an Expert: Water-Wise Farming - Mitigating Drought and Employing Strategic Irrigation in Cut Flower Production
2026-08-10 20:00 - 21:00 (America/New_York) | Zoom
Presented by Laura Barth, American Floral Endowment Research Coordinator

Stay tuned for more information soon!
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert Webinars are recorded.
Sponsored by:

Farm Tour: Ganden Gardens
2026-08-18 08:00 - 17:00 (America/New_York) | Ganden Gardens, 1416 Rodney Ln, Winchester, Ontario, K0C 2K0, United States
Host: Nancy Jordan and Katrina Jordan
Ganden Gardens
1416 Rodney Ln
Winchester, ON K0C 2K0, Canada
Limited to 75 attendees.
Registration Fee: Coming soon!
Event Overview: Ganden Gardens is a family-owned, mother-daughter operated flower farm in Winchester, Ontario, Canada, cultivating specialty cut flowers across five acres of their thirty-acre property. With a focus on sustainability and seasonal beauty, they grow over 100 varieties of annuals, perennials, shrubs, and trees. The farm offers bouquet subscriptions, edible flowers, and hosts workshops and events, providing unique, locally grown blooms beyond what traditional florists offer. This exciting farm tour will be followed by a floral design event and is included with the registration fee.
Registration opens soon! Check back in February 2026!

SPONSORED BY

Farm Tour: Charles Little & Company
2026-08-25 08:00 - 17:00 (America/Los_Angeles) | Charles Little & Company, 34573 Seavey Loop Rd, Eugene, OR, 97405, United States
Host: Charles and Bethany Little
Charles Little & Co.
34573 Seavey Loop Rd, Eugene, OR 97405
(541) 517-4171
Limited to 60 attendees.
Registration Fee: Coming soon!
Event Overview: Join a guided farm tour at Charles Little & Company in Eugene, Oregon, where you’ll walk through acres of specialty‑cut flowers, foliage, and ornamental crops grown in rich Willamette Valley soil. Attendees will learn how the farm operates seasonally, with clip‑your‑own (U‑Pick) fields, a flower barn and farm‑stand, and an emphasis on field‑grown, non‑forced blooms. This program will be a full day farm tour, with the morning tour of the fields led by Charles Little and an afternoon tour of the farm infrastructure led by Bethany Little. Lunch will be provided.
