Association of Specialty Cut Flower Growers

ASCFG Supplier Showcase: See the Top Picks of 2026!
2025-12-09 15:00 - 18:00, 2025-12-08 15:00 - 18:00 (America/New_York) | Zoom
The ASCFG will host the 2026 Supplier Showcase on Monday, December 8, and Tuesday, December 9, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources.
More details coming soon!

Ask an Expert: Pest Management for Cut Flower Farmers
2025-11-10 20:00 - 21:00 | Zoom
Cut flower farmers face unique pest pressures that can reduce yields, damage blooms, and limit marketability. This Ask an Expert session highlights the top three to five pests most commonly encountered in cut flower production—such as aphids, thrips, caterpillars, and spider mites—and explores effective strategies for monitoring, prevention, and management. Attendees will learn from Kristen Fowler of Koppert about integrated pest management (IPM) practices, including cultural controls, beneficial insects, and targeted treatments, to protect crop quality while supporting farm productivity. Lastly, Kristen will touch on plant diseases, since many pests vector them, but the primary focus of this webinar will be pests.
Kristen Fowler is the Technical IPM Consultant with Koppert-U.S. for the Mid-Atlantic Region. Prior to this role, she has worked in the green industry for over two decades and has degrees in biology and ornamental horticulture.
Sponsored by: SunflowerSelections.com and Koppert.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

ASCFG Fall 2025 Board Meeting
2025-10-27 13:00 - 2025-10-29 17:00
The Association of Specialty Cut Flower Growers’ Board of Directors meets twice a year to engage in strategic planning and guidance for the organization. Please reach out to your Regional Directors with constituent concerns or questions — they are there to represent your voices!

Ask an Expert: Floral Design for Destination Weddings and Elopements
2025-10-20 20:00 - 21:00 | Zoom
Join us for a session on floral designs for destination weddings and elopements with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will discuss the unique considerations and practices inherent in creating floral designs for small and unique events held in distant locations, such as transportation, heat management, and other aspects.
Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources, with the occasional section of Floral Design. Jalisca started her studio, Rustic Roots Floral Design, in 2010 and enjoys working in her home based studio.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.

Sponsored by:

Farm Tour: Longwoods Flower Farm
2025-09-09 09:00 - 13:00 | Longwoods Flower Farm, 15544 Longwoods Rd, Bothwell, Ontario, N0P 1C0, Canada
Host: Caroline Van Lith
Bothwell, Ontario
www.longwoodsflowerfarm.com
9:00 a.m. – 1:00 p.m.
Limited to 50 attendees.
Join Caroline Van Lith at Longwoods Flower Farm for an exciting tour in September! Caroline offers a wide range of services for her clients, including CSA subscriptions, dahlia tubers, chrysanthemum cuttings, wreaths, and weddings and events. During the farm tour, Caroline will focus on her heirloom chrysanthemum operation and emphasize her soil amendments program; she will also provide an overview of her year-round production schedule, discuss her unheated and heated greenhouses, and cover the farm’s perennials, peonies, and more, and the timing of each of these crops. Lunch will not be provided.
Register today!

Ask an Expert: Speed Guide to Making an Annual Marketing Plan for Cut Flower Farmers
2025-09-08 20:00 - 21:00 | Zoom
Join us for a session on developing an annual marketing plan for your farm! Myrna Greenfield is the “Top Egg” at Good Egg Marketing and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press 2022). Good Egg Marketing provides business planning and marketing services for food and farm-related businesses and nonprofits. Clients include flower growers, garden centers, nurseries, and other businesses in the green industry. Attendees of this webinar will walk away with actionable next steps for their marketing goals.
Greenfield is a frequent speaker and trainer at conferences, events, and meetings on topics such as agritourism, branding, sales and marketing strategies, websites, and social media. She received her MBA from Simmons School of Management in Boston, MA. A foodie, treehugger, and mensch, Greenfield is a board member of Boston Farms Community Land Trust and lives in Jamaica Plain, MA. Connect with her on LinkedIn and follow Good Egg Marketing on Facebook and Instagram.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Ask an Expert: Sustainability Practices to Incorporate into Your Farm
2025-08-11 20:00 - 21:00 | Zoom
So you want to be a more sustainable farmer but are uncertain how to get started? We’ve got you: Join Mandy and Steve O’Shea of 3 Porch Farms as they cover a sampling of easy-to-incorporate practices that will reduce the environmental impact of your farm.
3 Porch Farm is renowned for their commitment to environmental well-being and sustainable agriculture. The flowers are grown with only organic certified fertilizers and their pest control is managed through organic certified plant and fungal derivatives or with beneficial insects. 3 Porch Farm flowers are chilled and processed in facilities that are powered with over 150 solar panels and as of Spring of 2021, the farm now provides carbon neutral shipping on all products by purchasing Carbon Offsets through Pachama. Furthermore, 3 Porch Farm uses paper tape, recyclable boxes, post consumer paper packaging, paper towels instead of sponges, and plant based plastic baggies to keep stems wet. All of which can be composted or recycled. Even our shipping labels and stickers are compostable and printed with soy-based inks.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert Webinars are recorded.

Sponsored by:

Farm Tour: Marilla Field and Flora
2025-08-04 09:00 - 13:00 | Marilla Field and Flora, 10203 Easton Road, Dexter, MI, 48130, United States
Host: Adrianne Gammie
Marilla Field and Flora
10203 Easton Road
Dexter, MI
https://www.marillafield.com/
9:00 a.m. – 1:00 p.m.
Limited to 50 attendees.
Registration Fee: $100
Event Overview: Join Adrianne Gammie of Marilla Field and Flora for a farm tour! Adrianne is a farmer-florist who offers florals for weddings and events, local retailers and boutiques, and a CSA subscription for community members in her area. With a background in the fashion industry, Adrianne’s floral design style is informed by the aesthetics and seasonality of the natural world. She offers bespoke designs that are organic, loose and whimsical and sourced from her own farm or as close as possible, ensuring that she uses that freshest and most local blooms. With a robust pollinator habitat on the farm, Adrianne will cover the processes and practices associated with establishing, growing, and managing native pollinator fields, including a grant application process. Attendees will also get an overview of her crop selections, color palettes, sales outlets, and overall farm practices. Lunch will not be provided.
Register today!
Thank you, sponsors!

Ask an Expert: Developing a Safety Management Program
2025-07-14 20:00 - 21:00 | Zoom
Zach Bruce is the Director of Safety Services at Hortica and joined the company in 2005 as a Safety Services Consultant, providing safety and loss control services to the horticultural industry. With decades of experience and insight, be sure to join in as he offers advice on developing a robust safety program for your farm.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

2025 ASCFG Floral Design Intensive
2025-07-08 - 2025-07-09
Location: The Barn at Honeysuckle Hill, Asheville, North Carolina
The ASCFG is hosting an in-person Floral Design Intensive at The Barn at Honeysuckle Hill in Asheville, North Carolina, on July 8 & 9, 2025. Farmer florists, florists, and floral designers will learn how to level up their skillsets with workshops that feature a combination of live demonstrations and hands-on practice. Organic bouquets, event centerpieces, and large foam-free floral installation design will be featured. All workshop materials are included in the registration fee. Lunch is included both days.
Program Details and Registration Information

ASCFG Equipment & Field Day
2025-06-24
Hosted by Johnny’s Selected Seeds
Tuesday, June 24, 2025
8:00 a.m. – 4:00 p.m.
Join us for an immersive and exciting event in June: The ASCFG Equipment & Field Day, hosted by the marvelous Johnny’s Selected Seeds! This event will feature live demonstrations and expert instruction on how to use different farm tools (both hand and tractor scale equipment) on Johnny’s research farm.
Locations: Albion and Winslow, Maine
Maximum Number of Registrants: 80
Program Details and Registration Information

Farm Tour: Creekside Flower Farm
2025-06-10 09:00 - 13:00 | Creekside Flower Farm, 16141 Road 43, Chattanooga, TN, 95637, United States
Host: Morgan Sharpe
Creekside Flower Farm
Chattanooga, TN
https://www.creeksideflowerfarm.com/
9:00 a.m. – 1:00 p.m.
Limited to 125 attendees.
Registration Fee: $125.
Event Overview: Join Morgan Sharpe of Creekside Flower Farm for a farm tour! Morgan is a farmer-florist who offers florals for weddings and events and sells her blooms to florists. Her floral design style has been formed by the natural world, and often characterized as organic, loose and whimsical. Attendees will get an overview of her crop selections, color palettes, event services design, and overall farm practices. Lunch will not be provided.
Sponsored by:

Register Today!

Ask an Expert: Companion Planting for Cut Flower Crops
2025-06-09 20:00 - 21:00 | Zoom
Join us for a session on companion planting for crop flower crops with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will introduce the concept of companion planting, discuss the benefits and considerations, and provide practical advice that attendees can try on their own farms.
Jalisca Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources, with the occasional section of Floral Design. Jalisca started her studio, Rustic Roots Floral Design, in 2010 and enjoys working in her home based studio.

Sponsored by:

Farm Tour: Full Belly Farm
2025-05-21 09:00 - 13:00 | Full Belly Farm, 16141 Road 43, Guinda, CA, 95637, United States
Host: Hannah Muller
Full Belly Farm
16141 Road 43
Guinda, CA 95637
https://fullbellyfarm.com/
9:00 a.m. – 1:00 p.m.
Limited to 60 attendees.
Registration Fee: $100.

Event Overview: Join Hannah Muller, flower farmer and founder of The Wreath Room, at Full Belly Farm for a half day tour of this extensive operation. Full Belly Farm is a certified organic farm located in the beautiful Capay Valley of northern California, growing over 15 acres of certified organic flowers from January through October. With over 100 varieties including sunflowers, ranunculus, tulips, calendula, and amaranth there is always something blooming and beautiful. With a thriving CSA, floral services for events, and dried botanicals, there is something for every attendee! Light snacks and water will be provided; however, lunch will not be provided.

Sponsored by:

Register Today!

Ask an Expert: Online Bookkeeping for Cut Flower Farmers
2025-05-12 20:00 - 21:00 | Zoom
Jessica and Graham Chase are the owners and farmer-florists of Sierra Flower Farm in Gardner, Nevada. The farm isn’t the typical farm of rolling acres, but rather a tiny urban farm with about a half acre in production, selling wholesale blooms and servicing local weddings. Conscious of their impact on the environment and the ecosystem within their gardens and beyond, the Chases are committed to only using sustainable growing practices and to adding to the earth’s health, not depleting it. In this webinar, the Chases will offer an in-depth primer on bookkeeping tools, good practices, and considerations for cut flower farmers.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event.
Sponsored by:

RESCHEDULED: Preparing Effective Financial Statements for Your Farm
2025-05-05 20:00 - 21:00 | Zoom
Sarah Scott, CPA, Allegiant Tax & Accounting Services and Flower Farm.
Monday, May 5, 2025, at 8:00 p.m. Eastern.

Maintaining clear, accurate and timely financial statements is one of the most impactful investments you can make in the long-term success of your cut flower farm. Well-prepared statements ensure hassle-free internal and external audits, help guide management decisions and present the stability and growth potential of your business to prospective lenders, investors or buyers.
Preparing the primary components of a financial statement – mainly the balance sheet, income statement, cash flow statement and statement of shareholders’ equity – requires thorough record keeping and detailed analysis. Clear, easy-to-read presentation matters every bit as much as precision.
Join Certified Public Accountant and cut flower farmer Sarah Scott of Allegiant Tax & Accounting Services as she walks you through how to create a consistent template to keep using every period. Attendees will learn what comprises a financial statement, its value and importance to your business, and how to establish great practices moving forward.
What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

RESCHEDULED: Optimizing Websites for Marketing and Sales
2025-04-29 20:00 - 21:00 | Zoom
RESCHEDULED for Tuesday, April 29, 2025, at 8:00 p.m. Eastern
***
CEO Katie Elzer-Peters of Garden of Words, LLC.
With over fifteen years of marketing expertise for the green industry, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the importance of creating an effective and powerful website. For attendees who wish to enact recommendations from the webinar as soon as possible, a personalized consultation with Katie is available for up to fifty attendees with an added fee of $25.
What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.
Optional: Katie will evaluate your website and send a private feedback video between five and ten minutes that details personalized, specific recommendations for enhancements. Available for up to fifty attendees with an added fee of $25.

This event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!

Effective Email Marketing for Cut Flower Farmers
2025-04-22 20:00 - 21:00 | Zoom
Angie Machado of Etereas Flowers, LLC.
Tuesday, April 22, 2025, at 8:00 p.m. Eastern

With unpredictable algorithms, uncertain legislation, and changing demographics, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas Flowers LLC. Attendees will learn how to develop an email newsletter from scratch; what components and practices are necessary for a successful newsletter; and will afterwards feel confident in starting their own.
What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

This event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!

Ask an Expert: Developing New Customer Experiences, Diversifying Income Streams
2025-04-14 20:00 - 21:00 | Zoom
Sarah and Curtis Millsap grow 2 acres of flowers and vegetables annually, with 25,000 square feet under plastic, including a 1,600 square foot Chinese solar greenhouse and a 6,000 square foot minimally heated greenhouse. They use organic practices, and offer their produce for sale through a year-round, a 185 member CSA, farmers’ market, and restaurant sales. They also offer an array of unique customer experiences: An Airbnb called the Tiny Turtle, a weekly Pizza Club, and Twilight Walks on the farm. The Millsaps will provide an overview of these on-farm programs and workshops, and share advice on building unique customer experiences. Attendees will leave the webinar with new ideas to apply to their own farms.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event.

Sponsored by:

Popped with Phebe: Pop Up Events, Workshops, and Unique Retail Options
2025-04-08 20:00 - 21:00 | Zoom
Phebe Robinson-Higgins of Grace Floral and Co.
Tuesday, April 8, 2025, at 8:00 p.m. Eastern.
Pop-up workshops are an exciting way for flower farmers and floral professionals to engage your community, to showcase your expertise, and create memorable experiences. Often hosted in third party retail and boutique spaces, these unique events are offer incredible opportunities to connect with new clients and to partner with local businesses. Join the remarkable Phebe Robinson-Higgins from Grace Floral and Co., who will teach you how to successfully design, plan, and execute pop-up events that attract and inspire new customers.
You’ll learn the following…

Planning and Logistics: How define your workshop’s purpose and target audience; how to choose the right venue (and if applicable, the right business partner); and the necessary considerations for selecting materials, managing time, and organizing all the moving parts.
Fundraising and Financial Support: While pop up events and retail experiences require less funds than traditional brick and mortar shops, business owners still need capital to get started. Phebe has expertise in grant writing and seeking funds to bankroll new business endeavors, and will share her advice and experiences.
During and After the Workshop: Phebe will share recommendations for how to create an interactive and memorable experience for your attendees, including recommended practices for day-of event execution, troubleshooting common challenges, and ensuring smooth operations. Lastly, Phebe will share guidance how to sustain the new relationships you’ve built with participants.

What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

This event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!

Farm Tour: Wollam Gardens
2025-04-08 08:30 - 13:00 | Wollam Gardens, 5167 Jeffersonton Rd, Jeffersonton, VA, 22724, United States
Host: Bob Wollam
Wollam Gardens
5167 Jeffersonton Rd
Jeffersonton VA 22724
8:30 a.m. to 1:00 p.m.
www.wollamgardens.com
Limited to 80 attendees.
Registration Fee: $125.
Event Overview: Join the renowned Bob Wollam at Wollam Gardens for an exciting tour of this fantastic operation. Wollam Gardens is an 11 acre cut-flower farm and event destination, featuring a flower farm stand, a U-Pick garden, a gift shop, a bed and breakfast, an event center, and much more. Learn about the origins and evolution of this spectacular farm from a longtime cut flower farmer and ASCFG legend. Attendees will take away practical ideas for their operations and inspiration for future offerings.
Sponsored by:

Register Today!

2025 ASCFG Growers' School
2025-03-18
Location: The Grand Lady, Austin, Texas
This program is intended for all cut flower growers, wherever they are in their educational journey and regardless of scale or business model. Our stellar line-up of sessions and speakers can be found here. Register today!
Growers’ School Program and Registration
Sponsors

Farm Tour: Blossom Lane Farm
2025-03-17 10:00 - 16:00 | Blossom Lane Farm, 1015 Stanley Lane, , FL, Baker, Florida, 32531
Hosts: Jonalyn Carver of Blossom Lane Farm and Julia Keel of Full Keel Farm
Tour Location: Blossom Lane Farm
www.blossomlanefarm.com
1015 Stanley Lane, Baker, FL 32531
(850) 733-7435
10:00 a.m. – 4:00 p.m.
Limited to 75 attendees.
Registration Fee: $175 (Includes lunch).
Event Overview: Jonalyn Carver of Blossom Lane Farm and Julia Keel of Full Keel Farm are technically in the same growing zone and they farm in the same state. However, their individual microclimates ensure that they have different farm operations. Differences in growing conditions affect first and last frost dates, nighttime temperatures, seeding and planting timing, crop selections, when Jonalyn and Julia grow and sell, sales outlets, and agritourism, among many other factors. Be sure to join this dynamic duo for a full day of educational programming and farm tours especially tailored for flower farmers who grow in the American Southeast, and learn in person how two successful flower farmers have worked with their microclimates to create a flourishing business. Lunch will be provided.
Register Today!
Sponsored by:

Ask an Expert: Solar Panels on Cut Flower Farms
2025-03-10 20:00 - 21:00 | Zoom
Jenny Jonak has been an attorney for 27 years as well as the founder and owner of Dragon Song Farm in Eugene, Oregon. During this Ask an Expert webinar, Jenny will describe her experience with installing solar panels on her cut flower farm. This important infrastructure investment required time, upfront costs, and research, and Jenny will share advice and considerations for fellow farmers.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event.

Sponsored by:

Ask an Expert: Pressed Flowers for New Products and New Customers
2025-02-17 20:00 - 21:00 | Zoom
Join us for the ASCFG’s February 2025 Ask an Expert webinar on Monday, February 17, at 8:00 p.m. Eastern!
Kate Punnett created a small flower press company called The August Press where she sells flower presses across North America. She also captures her pressed art digitally and sells her prints, and her future goals are to create a longer format book celebrating local pressed flowers throughout the season. Learn from her experiences in developing alternative streams of income and a new customer base through developing new services and products featuring pressed flowers.
Kate Punnett is an artist, homemaker and homeschooling mom that has created an artistic practice in between mothering her kids, growing a garden, and starting a part-time school. She teaches art and the creative process in her community to both children and adults. Kate was a sustainable florist before she started pressing flowers. She ran a small social enterprise in her floral studio gifting flowers to community members. Her passion lies in mixing the ephemeral nature of flowers with people. Her artistic work is driven by the desire to create change through aesthetics, from garden, to street, to community, to city and beyond. She fell in love with pressing flowers as a way to slow down the quick pace of the locally grown flower season. Always celebrating the spirit of local, her pressed work is a call for hope, joy and connection.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Ask an Expert: Best Practices for Seed Saving
2025-01-13 20:00 - 21:00 | Zoom
Join us for the ASCFG’s January 2025 Ask an Expert webinar on Monday, January 13, at 8:00 p.m. Eastern!
Erika Clarke founded and manages Sow Local Seeds, a family farm that specializes in locally adapted and ecologically produced flower, herb, and vegetable seeds in Nova Scotia, Canada. During her presentation, she will walk attendees through her practices and processes for saving cut flower seeds before ending the webinar with a robust question and answer session. More details coming soon!

ASCFG Supplier Showcase: Get Ready to Thrive in 2025!
2024-12-10 15:00 - 18:00, 2024-12-09 15:00 - 18:00 | Zoom
The ASCFG will host the 2025 Supplier Showcase on Monday, December 9, and Tuesday, December 10, 2024.
This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources. More information will be available in Fall 2024.
Sponsored by:

Ask an Expert: Hosting Successful & Profitable On-Farm Workshops
2024-11-18 20:00 - 21:00 | Zoom
Join us for the November 2024 Ask an Expert Session!
Hosting workshops can be a wonderful way to share about your farm operation and to provide guests with a unique, memorable experience – but there is more planning and preparation to hosting workshops than most farmers anticipate. During this session, Niki Irving of Flourish Flower Farm will give attendees the information and tools for success by providing them with strategies for hosting smooth, enjoyable workshops on their farms. By the end of the webinar, attendees will have a realistic picture of what it costs – financially and in labor – to successfully host workshops on their farms.
Sponsored by:
