Association of Specialty Cut Flower Growers

Ask an Expert: Biocontrols Pest Management
2023-11-13 20:00 - 21:00 (America/New_York) | Zoom
Join us for the November 2023 Ask an Expert session, taught by Alison Kutz of Sound Horticulture.
Three major threats to flower production are Aphids, Thrips, and (especially in the East) the Japanese beetle. This presentation will cover early detection and treatment of these pests, and how to handle in the least toxic manner. Since both hoop house and outdoor production come with their own caveats, the discussion will include what growers can do to minimize pest pressure, and develop a plan ahead of the seasonal curve of pest pressure. Understanding where and when to lean on safe biological sprays, if needed, is also critical to keeping a handle on pests. Alison will discuss pest life cycles and where we humans need to play interloper, developing defense strategies that work in your particular farm operation. This webinar will help you get on top of your pest control game, and learn about beneficial insects that can do the work for you.

What's in Store for '24: An ASCFG Supplier Showcase
2023-12-04 15:00 - 18:00
Save the Date! Monday, December 4, 3:00 p.m. — 6:00 p.m. Eastern
Part I of II Webinars
The ASCFG is delighted to announce an opportunity to connect with agricultural and cut flower vendors in the upcoming Zoom-based webinars, “What’s Store for ’24.” ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources.
Monday, December 4
3:00 p.m. to 6:00 p.m. ET
Participating Suppliers & Prizes

American Takii: $200 value of preselected seed.
BallSeed: Two winners. Each winner will receive a $200 credit that will go towards an order with BallSeed.
Botanical Trading Co.: Two winners. Both will receive one 24-liner case-units of Ilex liners with WinterSpirit Red units.
Sakata Seed: $200 worth of Sunflower Vincent’s seeds (75% Vincent’s Choice and 25% Vincent’s Fresh).
Sound Horticulture: $75 gift card and a consulting session with Sound Horticulture.
Spring Meadow Nursery: One winner will receive two trays of Proven Winners® ColorChoice® Quick Turn™ sized shrubs. The winner can work with a Spring Meadow Nursery contact to choose the variety. Each tray must be a single variety and both will be shipped in Spring 2024 (Value of $350).
Walters Gardens: More Information Coming Soon!

Win Prizes from Showcase Vendors!
Each vendor in the showcase has donated an item to be won by attendees. Your donation of $25 or more to the Research Foundation will allow you to be entered into a drawing for a variety of prizes. You do not have to be present to win. All proceeds go to the ASCFG Research Foundation, which fosters and supports original research in cut flower farming topics.
Register Today!

What’s in Store for ’24: An ASCFG Supplier Showcase (Part II)
2023-12-05 15:00 - 18:00
Save the Date! Tuesday, December 5, 3:00 p.m. — 6:00 p.m. Eastern
Part II of II Webinars
The ASCFG is delighted to announce an opportunity to connect with agricultural and cut flower vendors in the upcoming Zoom-based webinars, “What’s Store for ’24.” ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources.
Tuesday, December 5
3:00 p.m. to 6:00 p.m. ET
Participating Suppliers & Prizes

A-ROO Company: One Winner will receive 1 case (500 sleeves) K-12x12x4.5-CT cut flower paper sleeves (a value $96.00); 1 case (500 sleeves) K-14x14x4-CT cut flower paper sleeves (a value of $98.00); 1 case (50 buckets) 10 Liter Conical Buckets (a value of $80.00); and 1 coupon for 25% off any order for through the web shop.
Farmer Bailey: $200 gift code that can be applied to an order with Farmer Bailey.
InFlora Cut Flowers: Six Winners. One winner will receive a $200 InFlora Express Seed Account credit. Five winners will receive one seed bundle each. Each bundle contains 1k each of Eucalyptus pulverulenta, Helianthus Maximo, Helianthus Solano Double, Lisianthis LisAdora Apricot III, and Matricaria Campagne Imp.
Johnny’s Selected Seeds: Four winners. Four individual $50 gift cards.
Leo Berbee Bulb Co.: Coming Soon!
Raker-Roberta’s Young Plants: $200 gift card.
Syngenta: An assortment of seeds and cuttings.

Win Prizes from Showcase Vendors!
Each vendor in the showcase has donated an item to be won by attendees. Your donation of $25 or more to the Research Foundation will allow you to be entered into a drawing for a variety of prizes. You do not have to be present to win. All proceeds go to the ASCFG Research Foundation, which fosters and supports original research in cut flower farming topics.
Register Today!

Ask an Expert: Installing a Geothermal Greenhouse
2023-12-11 20:00 - 21:00
For the December 2023 Ask an Expert webinar, Rebecca Kutzer-Rice of Moonshot Farm will present on the recent installation of a geothermal heating system in a greenhouse on her cut flower farm. Rebecca will provide an overview of the funding, installation, and maintenance associated with the new greenhouse, and share recommendations for starting the process on other farms. She will also discuss tax credits and grant opportunities available to cut flower farmers who are also interested in exploring this option.

Rebecca and Mark are a husband-wife team keen on bringing beauty to their community! After over a decade of living in NYC, they left behind their urban lives to start their dream farm. They focus on growing cut flowers in a sustainable, bee-friendly way, and while not currently USDA organic certified, their flowers are grown utilizing organic practices and without harsh pesticides or herbicides.

Ask an Expert: Farm Service Agency Loans for Cut Flower Farmers
2024-01-08 20:00 - 21:00
Join the ASCFG for the January 2024 Ask an Expert session led by Emily Watson of Fernabelle Acres!
In this session, Emily will share her experiences in pursuing a farm ownership loan with the Farm Service Agency. Loan applications can be a long, slow, and frustrating experience, and Emily shares that, “The process is not built for people like us but we can still tweak it and navigate it with quite a bit of determination and some good spreadsheets.” Attendees will get an overview of what to expect throughout the process as well as some tips on what they can do ahead of time to get ready for the loan application. Lastly, Emily will share her personal application timeline as well as some snapshots of the application itself.
Sponsored by

Ask an Expert: Pricing & Selling to Florists
2024-02-19 20:00 - 21:00
Join the February 2024 Ask an Expert session for an exciting presentation by Ellen Frost, renowned florist! This session will dig into the nitty gritty details of pricing, touching on such topics including variety selection, availability lists, approaching florists, bunch sizes/stem length, and more. More details to come!
Ellen Frost is the renowned florist of Local Color Flowers in Baltimore, MD, founder of www.EllenFrost.com, and a co-contributor of The Cut Flower Quarterly column, “The Farmer and The Florist.” She is passionate about using local flowers in her work and in 2016, she was awarded the Allan M Armitage Award for Leadership by the Association of Specialty Cut Flower Growers. She has been featured on The Flower Podcast, the Slow Flowers Society, and much more.
Sponsored by:

Happiness Is Pivot Tables: The Spreadsheet Skill You Didn't Know You Needed
2024-03-05 19:00 - 20:00
Part of the Flowers are Serious Business webinar series, “Happiness Is Pivot Tables: The Spreadsheet Skill You Didn’t Know You Needed” is an exciting opportunity to level up your recordkeeping skills as a business owner. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits, please contact our Operations Director Linda Twining at membership@ascfg.org.

Presenter: Emily Patrick of Carolina Flowers
Date & Time: Tuesday, March 5, at 7:00 p.m. Eastern.

What you will learn…
Do you wish spreadsheets were easy? Learn about PivotTables! A PivotTable is an interactive way to quickly summarize and display large amounts of data. Once you learn how to set up the simple, easy-to-use pivot tables within your own spreadsheets, you can drastically reduce the time spent on farm planning, floral ordering, and analyzing crop yields.
In this webinar, Emily Patrick of Carolina Flowers will show attendees how she builds simple databases and uses pivot tables to analyze them. It IS possible to count every stem, and knowing crop yields unlocks incredible possibilities for pricing and future planning. She will also explain how they collect data at the farm and how to build these processes into employee position descriptions. Lastly, she will explain how Carolina Flowers creates databases to provide insights into floral recipes and plug buying. PivotTables are so easy, so powerful, and so little-known. Learn how to ask questions and get answers in an instant!
Register Today!

Customer Education Strategies for Cut Flower Growers
2024-03-07 19:00 - 20:00
Part of the Flowers are Serious Business webinar series, “Customer Education Strategies for Cut Flower Growers” is an exciting opportunity to better engage with prospective customers in order to increase sales and build relationships. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits, please contact our Operations Director Linda Twining at membership@ascfg.org.

Presenter: Dr. Melinda Knuth of NCSU
Date & Time: Thursday, March 7, at 7:00 p.m. Eastern

What attendees will learn…
Join Dr. Melinda Knuth of North Carolina State University for this exciting webinar! Customer education strategies refer to the communication tools, language, and overall approach used to inform your existing and prospective customers about your services and products. Learn how you can enhance your cut flower business by helping customers understand how your offerings can meet their needs. After the webinar, registrants will receive access to the webinar recording and a handout with additional resources.
Register Today!

Ask an Expert: Develop and Manage A La Carte Weddings
2024-03-11 20:00 - 21:00
Join Jennifer and Scott Joray from Eastern River Farm for the March 2024 Ask an Expert session!
Jennifer and Scott are the wife and husband team behind Eastern River Farm and during this webinar, they will share their personal system for managing a la carte weddings on their farm, including how they market, book, style, charge, deliver and/or package, and work pick-up processes for our a la carte menu flowers. This system has been developed and refined over the last five seasons, and the Jorays are generously sharing lessons learned and actionable practices.
Established in 2018, Eastern River Farm is a regenerative specialty cut flower farm in Pittston, ME, that specializes in weddings and special events design. ERF uses zero harmful chemicals on their family farm.
Sponsored by:

Legal Issues for Cut Flower Farmers
2024-03-12 19:00 - 20:00
Part of the Flowers are Serious Business webinar series, “Legal Issues for Cut Flower Farmers” is an exciting opportunity to expand your knowledge about legal issues cut flower farmers face as business owners. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits, please contact our Operations Director Linda Twining at membership@ascfg.org.

Presenter: Jenny Jonak of Dragon Song Farm
Date & Time: Tuesday, March 12, at 7:00 p.m. Eastern

What you will learn…
Jenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about legal issues that affect flower farmers so that you can run your business professionally and minimize liability. Topics include whether you should incorporate or form an LLC, and the advantages and disadvantages of how you structure your business; and how to use contracts, releases and waivers in your flower sales, CSA subscriptions and wedding/event work. Jenny will include some introductory forms and will talk about how best to adapt them to your business practices.
Register Today!

Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process
2024-03-13 19:00 - 20:00
Part of the Flowers are Serious Business webinar series, “Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process” is an exciting opportunity to learn how to evaluate your profitability and how to translate that information into action. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits, please contact our Operations Director Linda Twining at membership@ascfg.org.

Presenter: Jenny Marks of Trademarks Flower Farm
Date & Time: Wednesday, March 13, at 7:00 p.m. Eastern

What attendees will learn…
Do you know which flowers are actually making money for your farm business and which ones are costing you? Jenny Marks of Trademarks Flower Farm will present on calculating and analyzing cut flower profitability through the enterprise budget analysis process, an essential process for a fiscally healthy business. Farmers will learn how to keep crop sales and expense records, the step-by-step enterprise budget analysis process, and techniques for improving cut flower profitability.
Register Today!

Ask an Expert: Not Your Grandma's Dried Flowers
2024-04-08 20:00 - 21:00
Let’s liberate cut flower farmers of this world from tedious rubber banding of bunches and climbing on ladders!
Emily Patrick of Carolina Flowers will show you how to create high quality, colorfast, intact dried flowers quickly and efficiently. Emily has prepared and sold dried flowers for over five years and will share her hard won tips, like how to avoid common dried flower pitfalls such as shattering, mice, storage pile ups, and more. This webinar will also help attendees figure out which crops match which drying techniques; what time of year best fits the farm’s workflow for harvesting and processing dried flower crops; and how to efficiently build out a dried flower space.

Emily shares the following: “On our farm, we dry and harvest every flower we grow, eliminating waste and creating a winter value-added opportunity, wreaths and dried flower bundles. We’ve also launched a dried flower wedding line. Our process uses highly efficient shelving and screens to eliminate bunching and the need for ladders, to minimize labor, to reduce drying time to a matter of 3-5 days, to save space through high-density shelving, and to increase profit margins.”
By the end of the webinar, attendees will have a sense of what size dried flower program fits into their existing farm, and whether online sales might be a good fit for them. Let’s explore the complex pricing of dried florals and make some money!
Sponsored by:
http://www.a-roo.com

Ask an Expert: Using the Paperpot Planting System for Specialty Cut Flowers
2024-05-13 20:00 - 21:00
Join the ASCFG for the May 2024 Ask an Expert session led by Julia Keel of Full Keel Farm!
Julia will present on using the Paperpot system for cut flowers on her farm in Florida. After adopting the Paperpot trays in 2020, she estimates that about 85% of Full Keel Farm’s 2024 crops will be planted using this system. For this webinar, she will specifically address crop selection and spacing, timing of transplanting, bed prep and weed management, and the overall benefits and drawbacks of the system. Julia will also share detailed information about the cost per plant, time for transplanting and weeding, and more. By sharing in detail how Full Keel Farm converted from using all landscape fabric to almost entirely Paperpot-planted crops, attendees will be able to evaluate the potential of this system for their own operations while maintaining realistic expectations for using this tool.
Full Keel Farm is a small, family farm owned by Julia & Earl Keel. The flower farm developed out of Julia and Earl’s love for growing, decades working in and around agriculture, and their desire to build a small farm at our home in north central Florida. After meeting at a research station on a large Florida cattle ranch, they started growing vegetables together in a small garden. In the spring of 2017, inspired by the Slow Flowers movement, they added two 50-ft beds of cosmos and zinnias into the vegetable garden, and quickly decided to transition to growing flowers.
Sponsored by:

Ask an Expert: How Intellectual Property Can Protect and Grow Your Flower Business
2024-06-10 20:00 - 21:00
Join us for the June 2024 Ask an Expert session on intellectual property!
Jenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about intellectual property issues that you can use to protect and grow your flower business. Briefly, intellectual property refers to the creative work or processes you put into your business. Jenny will go over the different types of intellectual property (patents, trademarks, copyrights), how you can use each for your flower business, and how to incorporate IP protection in flower farming contracts and other legal documents.
Sponsored by:

Ask an Expert: Drawbacks in Selling Invasives to Florists
2024-07-08 20:00 - 21:00
Curbing the Spread of Invasive Species in Flower Farming and Floristry
Challenges and Solutions for Growers and Florists
Invasive species are causing problems across farms, gardens, waterways, wildlife habitats, and landscapes. They are often foraged or grown by flower farmers and used in designs by florists. Sometimes this is intentional, while other times it results from a lack of knowledge about which species are invasive, how they spread, and why they are dangerous. Flower farmers and florists have the power to either contribute to the spread of invasive species or help prevent it.

In this webinar, Ellen will address the thorny subject of invasive species: what they are, the damage they can cause, how they spread, and why many farmers and florists continue to use them. She will also cover the economic impact of moving away from using invasives and what farmers and florists can do to stop their spread. Ellen will share her own journey to become educated about invasives and explain the strategies she uses to find alternatives for her designs.
Ellen Frost is the renowned florist of Local Color Flowers in Baltimore, MD, and co-contributor of The Cut Flower Quarterly column, “The Farmer and The Florist.” She is passionate about using local flowers in her work and in 2016, she was awarded the Allan M Armitage Award for Leadership by the Association of Specialty Cut Flower Growers. She has been featured on The Flower Podcast, the Slow Flowers Society, and much more.
Sponsored by:

Ask an Expert: Maximizing Season Extension
2024-09-09 20:00 - 21:00
Join Maya Kosok of Hillen Homestead (Baltimore, MD) to learn about season extension without a greenhouse or high tunnel. Maya will cover several different ways to maximize your growing space with minimal infrastructure, including planting hardy annuals, selecting perennials, using low tunnels for frost protection, succession planting, and more. Many regions of the United States have the highest demand for local flowers in spring and fall, making season extension especially important. This talk will include many ideas that can be applied across different growing regions and different scales, but it is worth noting that Hillen Homestead is located in a warm zone 7b and produces very intensively with minimal equipment.
Sponsored by:

Ask an Expert: Business Planning for Flower Farmers
2024-10-07 20:00 - 21:00
RESCHEDULED FOR OCTOBER 7, 2024.
Join us for an Ask an Expert session taught by Lennie Larkin of B-Side Flower Farm.
Business planning can be an overwhelming process, which keeps flower farmers from doing it. But the good news is that business planning doesn’t have to be a one-site-fits-all, formal process. In this session, Lennie will guide you through some introductory business planning methods and leave you with actionable steps to help grow or refine your farm.
Lennie Larkin started B-Side Farm after falling head over heels for flowers. She came to farming and flowers from a background in adult education. Naturally, B-Side Farm has quickly become an educational farm where Lennie not only grows and designs with flowers, but teaches others how she’s doing what she’s doing. B-Side Farm workshops are designed to meet every student where they’re at and encourage them to dive a little deeper into the world of flowers – whether in the garden or design studio. The B-Side Blog is a growing resource for both of these arenas.

Sponsored by:

Ask an Expert: Hosting Successful & Profitable On-Farm Workshops
2024-11-18 20:00 - 21:00
Join us for the November 2024 Ask an Expert Session!
Hosting workshops can be a wonderful way to share about your farm operation and to provide guests with a unique, memorable experience – but there is more planning and preparation to hosting workshops than most farmers anticipate. During this session, Niki Irving of Flourish Flower Farm will give attendees the information and tools for success by providing them with strategies for hosting smooth, enjoyable workshops on their farms. By the end of the webinar, attendees will have a realistic picture of what it costs – financially and in labor – to successfully host workshops on their farms.
Sponsored by:

ASCFG Supplier Showcase: Get Ready to Thrive in 2025!
2024-12-09 15:00 - 18:00, 2024-12-10 15:00 - 18:00
The ASCFG will host the 2025 Supplier Showcase on Monday, December 9, and Tuesday, December 10, 2024.
This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources. More information will be available in Fall 2024.
Sponsored by:

Ask an Expert: Best Practices for Seed Saving
2025-01-13 20:00 - 21:00
Join us for the ASCFG’s January 2025 Ask an Expert webinar on Monday, January 13, at 8:00 p.m. Eastern!
Erika Clarke founded and manages Sow Local Seeds, a family farm that specializes in locally adapted and ecologically produced flower, herb, and vegetable seeds in Nova Scotia, Canada. During her presentation, she will walk attendees through her practices and processes for saving cut flower seeds before ending the webinar with a robust question and answer session. More details coming soon!

Ask an Expert: Pressed Flowers for New Products and New Customers
2025-02-17 20:00 - 21:00
Join us for the ASCFG’s February 2025 Ask an Expert webinar on Monday, February 17, at 8:00 p.m. Eastern!
Kate Punnett created a small flower press company called The August Press where she sells flower presses across North America. She also captures her pressed art digitally and sells her prints, and her future goals are to create a longer format book celebrating local pressed flowers throughout the season. Learn from her experiences in developing alternative streams of income and a new customer base through developing new services and products featuring pressed flowers.
Kate Punnett is an artist, homemaker and homeschooling mom that has created an artistic practice in between mothering her kids, growing a garden, and starting a part-time school. She teaches art and the creative process in her community to both children and adults. Kate was a sustainable florist before she started pressing flowers. She ran a small social enterprise in her floral studio gifting flowers to community members. Her passion lies in mixing the ephemeral nature of flowers with people. Her artistic work is driven by the desire to create change through aesthetics, from garden, to street, to community, to city and beyond. She fell in love with pressing flowers as a way to slow down the quick pace of the locally grown flower season. Always celebrating the spirit of local, her pressed work is a call for hope, joy and connection.
Zoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.
Sponsored by:

Ask an Expert: Solar Panels on Cut Flower Farms
2025-03-10 20:00 - 21:00
Jenny Jonak has been an attorney for 27 years as well as the founder and owner of Dragon Song Farm in Eugene, Oregon. During this Ask an Expert webinar, Jenny will describe her experience with installing solar panels on her cut flower farm. This important infrastructure investment required time, upfront costs, and research, and Jenny will share advice and considerations for fellow farmers.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event.

Sponsored by:

Popped with Phebe: Pop Up Events, Workshops, and Unique Retail Options
2025-04-08 20:00 - 21:00
Phebe Robinson-Higgins of Grace Floral and Co.
Tuesday, April 8, 2025, at 8:00 p.m. Eastern.
Pop-up workshops are an exciting way for flower farmers and floral professionals to engage your community, to showcase your expertise, and create memorable experiences. Often hosted in third party retail and boutique spaces, these unique events are offer incredible opportunities to connect with new clients and to partner with local businesses. Join the remarkable Phebe Robinson-Higgins from Grace Floral and Co., who will teach you how to successfully design, plan, and execute pop-up events that attract and inspire new customers.
You’ll learn the following…

Planning and Logistics: How define your workshop’s purpose and target audience; how to choose the right venue (and if applicable, the right business partner); and the necessary considerations for selecting materials, managing time, and organizing all the moving parts.
Fundraising and Financial Support: While pop up events and retail experiences require less funds than traditional brick and mortar shops, business owners still need capital to get started. Phebe has expertise in grant writing and seeking funds to bankroll new business endeavors, and will share her advice and experiences.
During and After the Workshop: Phebe will share recommendations for how to create an interactive and memorable experience for your attendees, including recommended practices for day-of event execution, troubleshooting common challenges, and ensuring smooth operations. Lastly, Phebe will share guidance how to sustain the new relationships you’ve built with participants.

What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

This event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!

Ask an Expert: Developing New Customer Experiences, Diversifying Income Streams
2025-04-14 20:00 - 21:00
Sarah and Curtis Millsap grow 2 acres of flowers and vegetables annually, with 25,000 square feet under plastic, including a 1,600 square foot Chinese solar greenhouse and a 6,000 square foot minimally heated greenhouse. They use organic practices, and offer their produce for sale through a year-round, a 185 member CSA, farmers’ market, and restaurant sales. They also offer an array of unique customer experiences: An Airbnb called the Tiny Turtle, a weekly Pizza Club, and Twilight Walks on the farm. The Millsaps will provide an overview of these on-farm programs and workshops, and share advice on building unique customer experiences. Attendees will leave the webinar with new ideas to apply to their own farms.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event.

Sponsored by:

Effective Email Marketing for Cut Flower Farmers
2025-04-22 20:00 - 21:00
Angie Machado of Etereas Flowers, LLC.
Tuesday, April 22, 2025, at 8:00 p.m. Eastern

With unpredictable algorithms, uncertain legislation, and changing demographics, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas Flowers LLC. Attendees will learn how to develop an email newsletter from scratch; what components and practices are necessary for a successful newsletter; and will afterwards feel confident in starting their own.
What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

This event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!

RESCHEDULED: Optimizing Websites for Marketing and Sales
2025-04-29 20:00 - 21:00
RESCHEDULED for Tuesday, April 29, 2025, at 8:00 p.m. Eastern
***
CEO Katie Elzer-Peters of Garden of Words, LLC.
With over fifteen years of marketing expertise for the green industry, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the importance of creating an effective and powerful website. For attendees who wish to enact recommendations from the webinar as soon as possible, a personalized consultation with Katie is available for up to fifty attendees with an added fee of $25.
What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.
Optional: Katie will evaluate your website and send a private feedback video between five and ten minutes that details personalized, specific recommendations for enhancements. Available for up to fifty attendees with an added fee of $25.

This event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!

RESCHEDULED: Preparing Effective Financial Statements for Your Farm
2025-05-05 20:00 - 21:00
Sarah Scott, CPA, Allegiant Tax & Accounting Services and Flower Farm.
Monday, May 5, 2025, at 8:00 p.m. Eastern.

Maintaining clear, accurate and timely financial statements is one of the most impactful investments you can make in the long-term success of your cut flower farm. Well-prepared statements ensure hassle-free internal and external audits, help guide management decisions and present the stability and growth potential of your business to prospective lenders, investors or buyers.
Preparing the primary components of a financial statement – mainly the balance sheet, income statement, cash flow statement and statement of shareholders’ equity – requires thorough record keeping and detailed analysis. Clear, easy-to-read presentation matters every bit as much as precision.
Join Certified Public Accountant and cut flower farmer Sarah Scott of Allegiant Tax & Accounting Services as she walks you through how to create a consistent template to keep using every period. Attendees will learn what comprises a financial statement, its value and importance to your business, and how to establish great practices moving forward.
What Attendees Receive:

Live webinar access.
Event recording for one year.
Electronic copy of presentation slides.

Ask an Expert: Online Bookkeeping for Cut Flower Farmers
2025-05-12 20:00 - 21:00
Jessica and Graham Chase are the owners and farmer-florists of Sierra Flower Farm in Gardner, Nevada. The farm isn’t the typical farm of rolling acres, but rather a tiny urban farm with about a half acre in production, selling wholesale blooms and servicing local weddings. Conscious of their impact on the environment and the ecosystem within their gardens and beyond, the Chases are committed to only using sustainable growing practices and to adding to the earth’s health, not depleting it. In this webinar, the Chases will offer an in-depth primer on bookkeeping tools, good practices, and considerations for cut flower farmers.
Zoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event.
Sponsored by:

Ask an Expert: Companion Planting for Cut Flower Crops
2025-06-09 20:00 - 21:00
Join us for a session on companion planting for crop flower crops with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will introduce the concept of companion planting, discuss the benefits and considerations, and provide practical advice that attendees can try on their own farms.
Jalisca Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources, with the occasional section of Floral Design. Jalisca started her studio, Rustic Roots Floral Design, in 2010 and enjoys working in her home based studio.

Sponsored by:
