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DTSTART;TZID=America/New_York:20250408T200000
DTEND;TZID=America/New_York:20250408T210000
DTSTAMP:20260428T132719
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UID:20034-1744142400-1744146000@www.ascfg.org
SUMMARY:Popped with Phebe: Pop Up Events\, Workshops\, and Unique Retail Options
DESCRIPTION:Phebe Robinson-Higgins of Grace Floral and Co. \nTuesday\, April 8\, 2025\, at 8:00 p.m. Eastern. \nPop-up workshops are an exciting way for flower farmers and floral professionals to engage your community\, to showcase your expertise\, and create memorable experiences. Often hosted in third party retail and boutique spaces\, these unique events are offer incredible opportunities to connect with new clients and to partner with local businesses. Join the remarkable Phebe Robinson-Higgins from Grace Floral and Co.\, who will teach you how to successfully design\, plan\, and execute pop-up events that attract and inspire new customers. \nYou’ll learn the following… \n\nPlanning and Logistics: How define your workshop’s purpose and target audience; how to choose the right venue (and if applicable\, the right business partner); and the necessary considerations for selecting materials\, managing time\, and organizing all the moving parts.\nFundraising and Financial Support: While pop up events and retail experiences require less funds than traditional brick and mortar shops\, business owners still need capital to get started. Phebe has expertise in grant writing and seeking funds to bankroll new business endeavors\, and will share her advice and experiences.\nDuring and After the Workshop: Phebe will share recommendations for how to create an interactive and memorable experience for your attendees\, including recommended practices for day-of event execution\, troubleshooting common challenges\, and ensuring smooth operations. Lastly\, Phebe will share guidance how to sustain the new relationships you’ve built with participants.\n\nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\n\nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/popped-with-phebe-pop-up-events-workshops-and-unique-retail-options/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/avif:https://www.ascfg.org/wp-content/uploads/Phebe-Logo-e1738875465125.avif
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250310T200000
DTEND;TZID=America/New_York:20250310T210000
DTSTAMP:20260428T132719
CREATED:20241002T195325Z
LAST-MODIFIED:20250213T224729Z
UID:18582-1741636800-1741640400@www.ascfg.org
SUMMARY:Ask an Expert: Solar Panels on Cut Flower Farms
DESCRIPTION:Jenny Jonak has been an attorney for 27 years as well as the founder and owner of Dragon Song Farm in Eugene\, Oregon. During this Ask an Expert webinar\, Jenny will describe her experience with installing solar panels on her cut flower farm. This important infrastructure investment required time\, upfront costs\, and research\, and Jenny will share advice and considerations for fellow farmers. \nZoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event. \n  \nSponsored by:\n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-solar-panels-on-cut-flower-farms/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/solar-panel-jonak.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250217T200000
DTEND;TZID=America/New_York:20250217T210000
DTSTAMP:20260428T132719
CREATED:20241113T003306Z
LAST-MODIFIED:20250213T224630Z
UID:18915-1739822400-1739826000@www.ascfg.org
SUMMARY:Ask an Expert: Pressed Flowers for New Products and New Customers
DESCRIPTION:Join us for the ASCFG’s February 2025 Ask an Expert webinar on Monday\, February 17\, at 8:00 p.m. Eastern! \nKate Punnett created a small flower press company called The August Press where she sells flower presses across North America. She also captures her pressed art digitally and sells her prints\, and her future goals are to create a longer format book celebrating local pressed flowers throughout the season. Learn from her experiences in developing alternative streams of income and a new customer base through developing new services and products featuring pressed flowers. \nKate Punnett is an artist\, homemaker and homeschooling mom that has created an artistic practice in between mothering her kids\, growing a garden\, and starting a part-time school. She teaches art and the creative process in her community to both children and adults. Kate was a sustainable florist before she started pressing flowers. She ran a small social enterprise in her floral studio gifting flowers to community members. Her passion lies in mixing the ephemeral nature of flowers with people. Her artistic work is driven by the desire to create change through aesthetics\, from garden\, to street\, to community\, to city and beyond. She fell in love with pressing flowers as a way to slow down the quick pace of the locally grown flower season. Always celebrating the spirit of local\, her pressed work is a call for hope\, joy and connection. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.  \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-pressed-flowers-for-new-products-and-new-customers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/August-Press-e1731457971892.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250113T200000
DTEND;TZID=America/New_York:20250113T210000
DTSTAMP:20260428T132719
CREATED:20240709T220456Z
LAST-MODIFIED:20241116T143402Z
UID:18077-1736798400-1736802000@www.ascfg.org
SUMMARY:Ask an Expert: Best Practices for Seed Saving
DESCRIPTION:Join us for the ASCFG’s January 2025 Ask an Expert webinar on Monday\, January 13\, at 8:00 p.m. Eastern! \nErika Clarke founded and manages Sow Local Seeds\, a family farm that specializes in locally adapted and ecologically produced flower\, herb\, and vegetable seeds in Nova Scotia\, Canada. During her presentation\, she will walk attendees through her practices and processes for saving cut flower seeds before ending the webinar with a robust question and answer session. More details coming soon! \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-best-practices-for-seed-saving/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Sow-Local-Seeds-MDoucette-192-1.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T150000
DTEND;TZID=America/New_York:20241210T180000
DTSTAMP:20260428T132719
CREATED:20240116T220603Z
LAST-MODIFIED:20240402T235951Z
UID:15801-1733842800-1733853600@www.ascfg.org
SUMMARY:ASCFG Supplier Showcase: Get Ready to Thrive in 2025!
DESCRIPTION:The ASCFG will host the 2025 Supplier Showcase on Monday\, December 9\, and Tuesday\, December 10\, 2024. \nThis is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. More information will be available in Fall 2024. \nSponsored by:
URL:https://www.ascfg.org/event/ascfg-supplier-showcase-get-ready-to-thrive-in-2025-2/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/SS-calendar.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241209T150000
DTEND;TZID=America/New_York:20241209T180000
DTSTAMP:20260428T132719
CREATED:20240116T220351Z
LAST-MODIFIED:20240123T025051Z
UID:15799-1733756400-1733767200@www.ascfg.org
SUMMARY:ASCFG Supplier Showcase: Get Ready to Thrive in 2025!
DESCRIPTION:The ASCFG will host the 2025 Supplier Showcase on Monday\, December 9\, and Tuesday\, December 10\, 2024. \nThis is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. More information will be available in Fall 2024. \nSponsored by:
URL:https://www.ascfg.org/event/ascfg-supplier-showcase-get-ready-to-thrive-in-2025/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lilies-e1692636529705.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241118T200000
DTEND;TZID=America/New_York:20241118T210000
DTSTAMP:20260428T132719
CREATED:20240111T151442Z
LAST-MODIFIED:20240402T235319Z
UID:15752-1731960000-1731963600@www.ascfg.org
SUMMARY:Ask an Expert: Hosting Successful & Profitable On-Farm Workshops
DESCRIPTION:Join us for the November 2024 Ask an Expert Session! \nHosting workshops can be a wonderful way to share about your farm operation and to provide guests with a unique\, memorable experience – but there is more planning and preparation to hosting workshops than most farmers anticipate. During this session\, Niki Irving of Flourish Flower Farm will give attendees the information and tools for success by providing them with strategies for hosting smooth\, enjoyable workshops on their farms. By the end of the webinar\, attendees will have a realistic picture of what it costs – financially and in labor – to successfully host workshops on their farms. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-hosting-successful-profitable-on-farm-workshops/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/AAE-Flourish-Irving-workshop.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241007T200000
DTEND;TZID=America/New_York:20241007T210000
DTSTAMP:20260428T132719
CREATED:20240109T194709Z
LAST-MODIFIED:20240812T204933Z
UID:15642-1728331200-1728334800@www.ascfg.org
SUMMARY:Ask an Expert: Business Planning for Flower Farmers
DESCRIPTION:RESCHEDULED FOR OCTOBER 7\, 2024. \nJoin us for an Ask an Expert session taught by Lennie Larkin of B-Side Flower Farm. \nBusiness planning can be an overwhelming process\, which keeps flower farmers from doing it. But the good news is that business planning doesn’t have to be a one-site-fits-all\, formal process. In this session\, Lennie will guide you through some introductory business planning methods and leave you with actionable steps to help grow or refine your farm. \nLennie Larkin started B-Side Farm after falling head over heels for flowers. She came to farming and flowers from a background in adult education. Naturally\, B-Side Farm has quickly become an educational farm where Lennie not only grows and designs with flowers\, but teaches others how she’s doing what she’s doing. B-Side Farm workshops are designed to meet every student where they’re at and encourage them to dive a little deeper into the world of flowers – whether in the garden or design studio. The B-Side Blog is a growing resource for both of these arenas. \n \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-business-planning-for-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lennie-Larkin-FB-Live-e1704829602278.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T200000
DTEND;TZID=America/New_York:20240909T210000
DTSTAMP:20260428T132719
CREATED:20231227T190313Z
LAST-MODIFIED:20240402T233853Z
UID:15547-1725912000-1725915600@www.ascfg.org
SUMMARY:Ask an Expert: Maximizing Season Extension
DESCRIPTION:Join Maya Kosok of Hillen Homestead (Baltimore\, MD) to learn about season extension without a greenhouse or high tunnel. Maya will cover several different ways to maximize your growing space with minimal infrastructure\, including planting hardy annuals\, selecting perennials\, using low tunnels for frost protection\, succession planting\, and more. Many regions of the United States have the highest demand for local flowers in spring and fall\, making season extension especially important. This talk will include many ideas that can be applied across different growing regions and different scales\, but it is worth noting that Hillen Homestead is located in a warm zone 7b and produces very intensively with minimal equipment. \nSponsored by: \n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-maximizing-season-extension/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Hillen-Homestead-Image-1-1024x683-1.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240708T200000
DTEND;TZID=America/New_York:20240708T210000
DTSTAMP:20260428T132719
CREATED:20231219T175842Z
LAST-MODIFIED:20240603T212538Z
UID:15496-1720468800-1720472400@www.ascfg.org
SUMMARY:Ask an Expert: Drawbacks in Selling Invasives to Florists
DESCRIPTION:Curbing the Spread of Invasive Species in Flower Farming and Floristry \n Challenges and Solutions for Growers and Florists \nInvasive species are causing problems across farms\, gardens\, waterways\, wildlife habitats\, and landscapes. They are often foraged or grown by flower farmers and used in designs by florists. Sometimes this is intentional\, while other times it results from a lack of knowledge about which species are invasive\, how they spread\, and why they are dangerous. Flower farmers and florists have the power to either contribute to the spread of invasive species or help prevent it. \n\nIn this webinar\, Ellen will address the thorny subject of invasive species: what they are\, the damage they can cause\, how they spread\, and why many farmers and florists continue to use them. She will also cover the economic impact of moving away from using invasives and what farmers and florists can do to stop their spread. Ellen will share her own journey to become educated about invasives and explain the strategies she uses to find alternatives for her designs. \nEllen Frost is the renowned florist of Local Color Flowers in Baltimore\, MD\, and co-contributor of The Cut Flower Quarterly column\, “The Farmer and The Florist.” She is passionate about using local flowers in her work and in 2016\, she was awarded the Allan M Armitage Award for Leadership by the Association of Specialty Cut Flower Growers. She has been featured on The Flower Podcast\, the Slow Flowers Society\, and much more. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-drawbacks-in-selling-invasives-to-florists/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Ellen-Frost-Columbia-Road-Flower-Market.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240610T200000
DTEND;TZID=America/New_York:20240610T210000
DTSTAMP:20260428T132719
CREATED:20240109T200454Z
LAST-MODIFIED:20240402T232804Z
UID:15644-1718049600-1718053200@www.ascfg.org
SUMMARY:Ask an Expert: How Intellectual Property Can Protect and Grow Your Flower Business
DESCRIPTION:Join us for the June 2024 Ask an Expert session on intellectual property! \nJenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about intellectual property issues that you can use to protect and grow your flower business. Briefly\, intellectual property refers to the creative work or processes you put into your business. Jenny will go over the different types of intellectual property (patents\, trademarks\, copyrights)\, how you can use each for your flower business\, and how to incorporate IP protection in flower farming contracts and other legal documents. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-how-intellectual-property-can-protect-and-grow-your-flower-business/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/AAE-Jonak.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240513T200000
DTEND;TZID=America/New_York:20240513T210000
DTSTAMP:20260428T132719
CREATED:20231211T222239Z
LAST-MODIFIED:20240403T000344Z
UID:15472-1715630400-1715634000@www.ascfg.org
SUMMARY:Ask an Expert: Using the Paperpot Planting System for Specialty Cut Flowers
DESCRIPTION:Join the ASCFG for the May 2024 Ask an Expert session led by Julia Keel of Full Keel Farm! \nJulia will present on using the Paperpot system for cut flowers on her farm in Florida. After adopting the Paperpot trays in 2020\, she estimates that about 85% of Full Keel Farm’s 2024 crops will be planted using this system. For this webinar\, she will specifically address crop selection and spacing\, timing of transplanting\, bed prep and weed management\, and the overall benefits and drawbacks of the system. Julia will also share detailed information about the cost per plant\, time for transplanting and weeding\, and more. By sharing in detail how Full Keel Farm converted from using all landscape fabric to almost entirely Paperpot-planted crops\, attendees will be able to evaluate the potential of this system for their own operations while maintaining realistic expectations for using this tool. \nFull Keel Farm is a small\, family farm owned by Julia & Earl Keel. The flower farm developed out of Julia and Earl’s love for growing\, decades working in and around agriculture\, and their desire to build a small farm at our home in north central Florida. After meeting at a research station on a large Florida cattle ranch\, they started growing vegetables together in a small garden. In the spring of 2017\, inspired by the Slow Flowers movement\, they added two 50-ft beds of cosmos and zinnias into the vegetable garden\, and quickly decided to transition to growing flowers. \nSponsored by: \n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-using-the-paperpot-planting-system-for-specialty-cut-flowers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Keel-paper-pot-planter.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240408T200000
DTEND;TZID=America/New_York:20240408T210000
DTSTAMP:20260428T132719
CREATED:20231219T173629Z
LAST-MODIFIED:20240402T225243Z
UID:15485-1712606400-1712610000@www.ascfg.org
SUMMARY:Ask an Expert: Not Your Grandma's Dried Flowers
DESCRIPTION:Let’s liberate cut flower farmers of this world from tedious rubber banding of bunches and climbing on ladders! \nEmily Patrick of Carolina Flowers will show you how to create high quality\, colorfast\, intact dried flowers quickly and efficiently. Emily has prepared and sold dried flowers for over five years and will share her hard won tips\, like how to avoid common dried flower pitfalls such as shattering\, mice\, storage pile ups\, and more. This webinar will also help attendees figure out which crops match which drying techniques; what time of year best fits the farm’s workflow for harvesting and processing dried flower crops; and how to efficiently build out a dried flower space. \n \nEmily shares the following: “On our farm\, we dry and harvest every flower we grow\, eliminating waste and creating a winter value-added opportunity\, wreaths and dried flower bundles. We’ve also launched a dried flower wedding line. Our process uses highly efficient shelving and screens to eliminate bunching and the need for ladders\, to minimize labor\, to reduce drying time to a matter of 3-5 days\, to save space through high-density shelving\, and to increase profit margins.” \nBy the end of the webinar\, attendees will have a sense of what size dried flower program fits into their existing farm\, and whether online sales might be a good fit for them. Let’s explore the complex pricing of dried florals and make some money! \nSponsored by:\nhttp://www.a-roo.com
URL:https://www.ascfg.org/event/ask-an-expert-not-your-grandmas-dried-flowers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/EG-Dried-Flowers-for-Header.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T190000
DTEND;TZID=America/New_York:20240313T200000
DTSTAMP:20260428T132719
CREATED:20231227T212543Z
LAST-MODIFIED:20240117T204616Z
UID:15558-1710356400-1710360000@www.ascfg.org
SUMMARY:Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process” is an exciting opportunity to learn how to evaluate your profitability and how to translate that information into action. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Jenny Marks of Trademarks Flower Farm\nDate & Time: Wednesday\, March 13\, at 7:00 p.m. Eastern\n\nWhat attendees will learn… \nDo you know which flowers are actually making money for your farm business and which ones are costing you? Jenny Marks of Trademarks Flower Farm will present on calculating and analyzing cut flower profitability through the enterprise budget analysis process\, an essential process for a fiscally healthy business. Farmers will learn how to keep crop sales and expense records\, the step-by-step enterprise budget analysis process\, and techniques for improving cut flower profitability. \nRegister Today!
URL:https://www.ascfg.org/event/analyzing-cut-flower-profitability-through-the-enterprise-budget-analysis-process/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Whipstone-Expert-e1703712328326.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240312T190000
DTEND;TZID=America/New_York:20240312T200000
DTSTAMP:20260428T132719
CREATED:20240105T222024Z
LAST-MODIFIED:20240117T204710Z
UID:15630-1710270000-1710273600@www.ascfg.org
SUMMARY:Legal Issues for Cut Flower Farmers
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Legal Issues for Cut Flower Farmers” is an exciting opportunity to expand your knowledge about legal issues cut flower farmers face as business owners. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Jenny Jonak of Dragon Song Farm\nDate & Time: Tuesday\, March 12\, at 7:00 p.m. Eastern\n\nWhat you will learn… \nJenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about legal issues that affect flower farmers so that you can run your business professionally and minimize liability. Topics include whether you should incorporate or form an LLC\, and the advantages and disadvantages of how you structure your business; and how to use contracts\, releases and waivers in your flower sales\, CSA subscriptions and wedding/event work. Jenny will include some introductory forms and will talk about how best to adapt them to your business practices. \nRegister Today!
URL:https://www.ascfg.org/event/legal-issues-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Hydrangea-paniculata-Pinky-Winky-Spring-Meadow-2-e1703703776833.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240311T200000
DTEND;TZID=America/New_York:20240311T210000
DTSTAMP:20260428T132719
CREATED:20231211T215525Z
LAST-MODIFIED:20240111T152628Z
UID:15468-1710187200-1710190800@www.ascfg.org
SUMMARY:Ask an Expert: Develop and Manage A La Carte Weddings
DESCRIPTION:Join Jennifer and Scott Joray from Eastern River Farm for the March 2024 Ask an Expert session! \nJennifer and Scott are the wife and husband team behind Eastern River Farm and during this webinar\, they will share their personal system for managing a la carte weddings on their farm\, including how they market\, book\, style\, charge\, deliver and/or package\, and work pick-up processes for our a la carte menu flowers. This system has been developed and refined over the last five seasons\, and the Jorays are generously sharing lessons learned and actionable practices. \nEstablished in 2018\, Eastern River Farm is a regenerative specialty cut flower farm in Pittston\, ME\, that specializes in weddings and special events design. ERF uses zero harmful chemicals on their family farm. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-develop-and-manage-a-la-carte-weddings/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Dahlias-for-events-calendar.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240307T190000
DTEND;TZID=America/New_York:20240307T200000
DTSTAMP:20260428T132719
CREATED:20231227T211444Z
LAST-MODIFIED:20240117T204747Z
UID:15555-1709838000-1709841600@www.ascfg.org
SUMMARY:Customer Education Strategies for Cut Flower Growers
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Customer Education Strategies for Cut Flower Growers” is an exciting opportunity to better engage with prospective customers in order to increase sales and build relationships. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Dr. Melinda Knuth of NCSU\nDate & Time: Thursday\, March 7\, at 7:00 p.m. Eastern\n\nWhat attendees will learn… \nJoin Dr. Melinda Knuth of North Carolina State University for this exciting webinar! Customer education strategies refer to the communication tools\, language\, and overall approach used to inform your existing and prospective customers about your services and products. Learn how you can enhance your cut flower business by helping customers understand how your offerings can meet their needs. After the webinar\, registrants will receive access to the webinar recording and a handout with additional resources. \nRegister Today!
URL:https://www.ascfg.org/event/customer-education-strategies-for-cut-flower-growers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Blomma-Zinnia-e1698782365978.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240305T190000
DTEND;TZID=America/New_York:20240305T200000
DTSTAMP:20260428T132719
CREATED:20231227T210850Z
LAST-MODIFIED:20240117T204904Z
UID:15553-1709665200-1709668800@www.ascfg.org
SUMMARY:Happiness Is Pivot Tables: The Spreadsheet Skill You Didn't Know You Needed
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Happiness Is Pivot Tables: The Spreadsheet Skill You Didn’t Know You Needed” is an exciting opportunity to level up your recordkeeping skills as a business owner. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Emily Patrick of Carolina Flowers\nDate & Time: Tuesday\, March 5\, at 7:00 p.m. Eastern.\n\nWhat you will learn… \nDo you wish spreadsheets were easy? Learn about PivotTables! A PivotTable is an interactive way to quickly summarize and display large amounts of data. Once you learn how to set up the simple\, easy-to-use pivot tables within your own spreadsheets\, you can drastically reduce the time spent on farm planning\, floral ordering\, and analyzing crop yields. \nIn this webinar\, Emily Patrick of Carolina Flowers will show attendees how she builds simple databases and uses pivot tables to analyze them. It IS possible to count every stem\, and knowing crop yields unlocks incredible possibilities for pricing and future planning. She will also explain how they collect data at the farm and how to build these processes into employee position descriptions. Lastly\, she will explain how Carolina Flowers creates databases to provide insights into floral recipes and plug buying. PivotTables are so easy\, so powerful\, and so little-known. Learn how to ask questions and get answers in an instant! \nRegister Today!
URL:https://www.ascfg.org/event/happiness-is-pivot-tables-the-spreadsheet-skill-you-didnt-know-you-needed/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lisianthus-Voyage-3-Champagne-2-x-2-e1703711311901.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240219T200000
DTEND;TZID=America/New_York:20240219T210000
DTSTAMP:20260428T132719
CREATED:20231219T173048Z
LAST-MODIFIED:20240123T024601Z
UID:15482-1708372800-1708376400@www.ascfg.org
SUMMARY:Ask an Expert: Pricing & Selling to Florists
DESCRIPTION:Join the February 2024 Ask an Expert session for an exciting presentation by Ellen Frost\, renowned florist! This session will dig into the nitty gritty details of pricing\, touching on such topics including variety selection\, availability lists\, approaching florists\, bunch sizes/stem length\, and more. More details to come! \nEllen Frost is the renowned florist of Local Color Flowers in Baltimore\, MD\, founder of www.EllenFrost.com\, and a co-contributor of The Cut Flower Quarterly column\, “The Farmer and The Florist.” She is passionate about using local flowers in her work and in 2016\, she was awarded the Allan M Armitage Award for Leadership by the Association of Specialty Cut Flower Growers. She has been featured on The Flower Podcast\, the Slow Flowers Society\, and much more. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-pricing-selling-to-florists/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Res-and-FF-header-e1680545829992.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240108T200000
DTEND;TZID=America/New_York:20240108T210000
DTSTAMP:20260428T132719
CREATED:20231211T213905Z
LAST-MODIFIED:20240105T051914Z
UID:15463-1704744000-1704747600@www.ascfg.org
SUMMARY:Ask an Expert: Farm Service Agency Loans for Cut Flower Farmers
DESCRIPTION:Join the ASCFG for the January 2024 Ask an Expert session led by Emily Watson of Fernabelle Acres! \nIn this session\, Emily will share her experiences in pursuing a farm ownership loan with the Farm Service Agency. Loan applications can be a long\, slow\, and frustrating experience\, and Emily shares that\, “The process is not built for people like us but we can still tweak it and navigate it with quite a bit of determination and some good spreadsheets.” Attendees will get an overview of what to expect throughout the process as well as some tips on what they can do ahead of time to get ready for the loan application. Lastly\, Emily will share her personal application timeline as well as some snapshots of the application itself. \nSponsored by\n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-farm-service-agency-loans-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Hellebore-e1668534178701.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231211T200000
DTEND;TZID=America/New_York:20231211T210000
DTSTAMP:20260428T132719
CREATED:20230403T184104Z
LAST-MODIFIED:20230403T184104Z
UID:13994-1702324800-1702328400@www.ascfg.org
SUMMARY:Ask an Expert: Installing a Geothermal Greenhouse
DESCRIPTION:For the December 2023 Ask an Expert webinar\, Rebecca Kutzer-Rice of Moonshot Farm will present on the recent installation of a geothermal heating system in a greenhouse on her cut flower farm. Rebecca will provide an overview of the funding\, installation\, and maintenance associated with the new greenhouse\, and share recommendations for starting the process on other farms. She will also discuss tax credits and grant opportunities available to cut flower farmers who are also interested in exploring this option. \n \nRebecca and Mark are a husband-wife team keen on bringing beauty to their community! After over a decade of living in NYC\, they left behind their urban lives to start their dream farm. They focus on growing cut flowers in a sustainable\, bee-friendly way\, and while not currently USDA organic certified\, their flowers are grown utilizing organic practices and without harsh pesticides or herbicides.
URL:https://www.ascfg.org/event/ask-an-expert-installing-a-geothermal-greenhouse/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://www.ascfg.org/wp-content/uploads/Ranunculus-e1680547245231.webp
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231205T150000
DTEND;TZID=America/New_York:20231205T180000
DTSTAMP:20260428T132719
CREATED:20231121T225951Z
LAST-MODIFIED:20231121T225951Z
UID:15356-1701788400-1701799200@www.ascfg.org
SUMMARY:What’s in Store for ’24: An ASCFG Supplier Showcase (Part II)
DESCRIPTION:Save the Date! Tuesday\, December 5\, 3:00 p.m. — 6:00 p.m. Eastern \nPart II of II Webinars \nThe ASCFG is delighted to announce an opportunity to connect with agricultural and cut flower vendors in the upcoming Zoom-based webinars\, “What’s Store for ’24.” ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. \nTuesday\, December 5\n3:00 p.m. to 6:00 p.m. ET \nParticipating Suppliers & Prizes \n\nA-ROO Company: One Winner will receive 1 case (500 sleeves) K-12x12x4.5-CT cut flower paper sleeves (a value $96.00); 1 case (500 sleeves) K-14x14x4-CT cut flower paper sleeves (a value of $98.00); 1 case (50 buckets) 10 Liter Conical Buckets (a value of $80.00); and 1 coupon for 25% off any order for through the web shop.\nFarmer Bailey: $200 gift code that can be applied to an order with Farmer Bailey.\nInFlora Cut Flowers: Six Winners. One winner will receive a $200 InFlora Express Seed Account credit. Five winners will receive one seed bundle each. Each bundle contains 1k each of Eucalyptus pulverulenta\, Helianthus Maximo\, Helianthus Solano Double\, Lisianthis LisAdora Apricot III\, and Matricaria Campagne Imp.\nJohnny’s Selected Seeds: Four winners. Four individual $50 gift cards.\nLeo Berbee Bulb Co.: Coming Soon!\nRaker-Roberta’s Young Plants: $200 gift card.\nSyngenta: An assortment of seeds and cuttings.\n\nWin Prizes from Showcase Vendors! \nEach vendor in the showcase has donated an item to be won by attendees. Your donation of $25 or more to the Research Foundation will allow you to be entered into a drawing for a variety of prizes. You do not have to be present to win. All proceeds go to the ASCFG Research Foundation\, which fosters and supports original research in cut flower farming topics. \nRegister Today!
URL:https://www.ascfg.org/event/whats-in-store-for-24-an-ascfg-supplier-showcase-part-ii/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://www.ascfg.org/wp-content/uploads/Ranunculus-e1680547245231.webp
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231204T150000
DTEND;TZID=America/New_York:20231204T180000
DTSTAMP:20260428T132719
CREATED:20231031T195635Z
LAST-MODIFIED:20231120T223230Z
UID:15224-1701702000-1701712800@www.ascfg.org
SUMMARY:What's in Store for '24: An ASCFG Supplier Showcase
DESCRIPTION:Save the Date! Monday\, December 4\, 3:00 p.m. — 6:00 p.m. Eastern \nPart I of II Webinars \nThe ASCFG is delighted to announce an opportunity to connect with agricultural and cut flower vendors in the upcoming Zoom-based webinars\, “What’s Store for ’24.” ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. \nMonday\, December 4\n3:00 p.m. to 6:00 p.m. ET \nParticipating Suppliers & Prizes \n\nAmerican Takii: $200 value of preselected seed.\nBallSeed: Two winners. Each winner will receive a $200 credit that will go towards an order with BallSeed.\nBotanical Trading Co.: Two winners. Both will receive one 24-liner case-units of Ilex liners with WinterSpirit Red units.\nSakata Seed: $200 worth of Sunflower Vincent’s seeds (75% Vincent’s Choice and 25% Vincent’s Fresh).\nSound Horticulture: $75 gift card and a consulting session with Sound Horticulture.\nSpring Meadow Nursery: One winner will receive two trays of Proven Winners® ColorChoice® Quick Turn™ sized shrubs. The winner can work with a Spring Meadow Nursery contact to choose the variety. Each tray must be a single variety and both will be shipped in Spring 2024 (Value of $350).\nWalters Gardens: More Information Coming Soon!\n\nWin Prizes from Showcase Vendors! \nEach vendor in the showcase has donated an item to be won by attendees. Your donation of $25 or more to the Research Foundation will allow you to be entered into a drawing for a variety of prizes. You do not have to be present to win. All proceeds go to the ASCFG Research Foundation\, which fosters and supports original research in cut flower farming topics. \nRegister Today!
URL:https://www.ascfg.org/event/whats-in-store-for-24-an-ascfg-supplier-showcase/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Whipstone-for-header-e1678374315121.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231113T200000
DTEND;TZID=America/New_York:20231113T210000
DTSTAMP:20260428T132719
CREATED:20230403T181810Z
LAST-MODIFIED:20231002T194929Z
UID:13991-1699905600-1699909200@www.ascfg.org
SUMMARY:Ask an Expert: Biocontrols Pest Management
DESCRIPTION:Join us for the November 2023 Ask an Expert session\, taught by Alison Kutz of Sound Horticulture. \nThree major threats to flower production are Aphids\, Thrips\, and (especially in the East) the Japanese beetle. This presentation will cover early detection and treatment of these pests\, and how to handle in the least toxic manner. Since both hoop house and outdoor production come with their own caveats\, the discussion will include what growers can do to minimize pest pressure\, and develop a plan ahead of the seasonal curve of pest pressure. Understanding where and when to lean on safe biological sprays\, if needed\, is also critical to keeping a handle on pests. Alison will discuss pest life cycles and where we humans need to play interloper\, developing defense strategies that work in your particular farm operation. This webinar will help you get on top of your pest control game\, and learn about beneficial insects that can do the work for you.
URL:https://www.ascfg.org/event/ask-an-expert-biocontrols-pest-management/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Pretty.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231023T200000
DTEND;TZID=America/New_York:20231023T210000
DTSTAMP:20260428T132719
CREATED:20230821T164914Z
LAST-MODIFIED:20230908T210756Z
UID:14688-1698091200-1698094800@www.ascfg.org
SUMMARY:Sponsored: A Flower Farmer’s Guide to Growing Lilies
DESCRIPTION:A Flower Farmer’s Guide to Growing Lilies \nFor decades\, lilies have been top-selling cut flowers thanks to their long-lasting blooms\, year-round availability\, and a wide variety of fantastic\, vibrant colors. Today\, their popularity among cut flower growers is on the rise too. Because lilies are an easy-to-grow\, affordable crop that is not particularly labor-intensive. \nIn this webinar\, industry pro Henk Onings\, General Manager of Onings Holland\, Inc.\, will cover all aspects of growing lilies including: \n\nThe most commonly used lilies in the floral industry\nOrdering bulbs for smaller growers that bloom in succession\nBulbs from New Zealand and Chile for Mother’s Day crops\nBox cultivation and pre-rooting\nOutdoor cultivation and harvesting\n\nAttendees will have an opportunity to ask questions and learn more about these crops during this complimentary\, sponsored webinar. The event will be recorded and shared through the ASCFG Members Only website. Zoom instructions will be sent out on the day of the event. \nAbout the Speaker: Henk Onings\, General Manager of Onings Holland\, Inc.\, and member of the ASCFG\, specializes in importing\, exporting\, and distributing cut lilies in North America. Onings Holland was started 75 years ago in the Netherlands by Henk’s grandfather\, Piet Onings. Henk opened their North American branch in 1997 in California and became a frontrunner in the lily industry. \nSponsored by Flowerbulbs.com
URL:https://www.ascfg.org/event/sponsored-a-flower-farmers-guide-to-growing-lilies/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lilies-e1692636529705.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231009T200000
DTEND;TZID=UTC:20231009T210000
DTSTAMP:20260428T132720
CREATED:20221116T182341Z
LAST-MODIFIED:20230609T152041Z
UID:12056-1696881600-1696885200@www.ascfg.org
SUMMARY:Ask an Expert: Branding and Logo Development for Flower Farmers
DESCRIPTION:Join us for the October 2023 Ask an Expert presentation on branding and logo development! Jan Trent will share the basic steps flower farmers can take to develop and assess designs in order to develop a strong logo for their business. The steps would include how to prepare a creative brief\, how to approach assessments of design concepts with creative professionals such as graphic designers/illustrators\, and ideas on how to make your final selections. While the presentation will be most relevant to new farmers\, the same principles apply to those needing to update or refine an existing logo.  \nJan Trent operates The Blossom Farm in Virginia and has over 30 years experience in consumer research working for Fortune 500 companies\, including Hershey Chocolate\, ConAgra\, and Wendy’s. While working for those companies\, she was involved with developing logos/brandmarks for new products (including but not limited to Hershey’s Nutrageous\, Cookies ‘N Creme\, Wolfgang Puck Pizzas) and updating existing brandmarks (Marie Callender’s\, Healthy Choice\, Kid Cuisine wordmark and icon\, and Wendy’s wordmark and icon). In her last position at Wendy’s she was a key member of the Image Activation Team\, providing consumer driven insights to the creative team for logo and brand mark updates\, restaurant architectural design/aesthetics\, and menu board optimization. \nZoom instructions will be emailed to members on the day of the event. A recording of this session will be archived in Members Only.  \n  \n  \nSponsored by
URL:https://www.ascfg.org/event/ask-an-expert-branding-and-logo-development-for-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://www.ascfg.org/wp-content/uploads/Jan-e1668622752562.webp
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230918T200000
DTEND;TZID=America/New_York:20230918T210000
DTSTAMP:20260428T132720
CREATED:20230811T195859Z
LAST-MODIFIED:20230811T195859Z
UID:14665-1695067200-1695070800@www.ascfg.org
SUMMARY:Balancing Farm and Family: Meet the Researchers!
DESCRIPTION:Drs. Becot and Inwood conducted a study about how farm families balance children and work. Having heard from over 860 farm families from 47 states\, the authors are now generously presenting this webinar about their research results to the members of the ASCFG! Come hear about how farm families around the country are navigating taking care of their children and getting the work done on and off the farm. There will also be an opportunity for you to share about your own experiences and what solutions would make it easier taking care of the children and running your business. \nDr. Florence Becot is a rural sociologist and researcher at the National Farm Medicine Center (USA). Marking a departure from previous work on the economics of local food\, her research agenda is centered on the safety\, well-being\, and economic viability of the farm population. Her current work includes health insurance\, healthcare\, and childcare for farm families and responses to the farm crisis. \n \nDr. Shoshanah Inwood is a rural sociologist and an associate professor in SENR at Ohio State University. She holds degrees in rural sociology\, environmental science and biology. Her career has focused on the intersection of agriculture\, environment\, and society in the context of community and economic development. Shoshanah has maintained a dual focus studying both the role of communities in food system development and the socio-cultural household level processes that underlay the American food and agriculture system.\ \nThis webinar is complimentary to ASCFG members. Zoom instructions will be sent out the day of the event. This webinar will be recorded and posted to the ASCFG Members Only Learning Portal.
URL:https://www.ascfg.org/event/balancing-farm-and-family-meet-the-researchers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/header-e1691783911407.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230911T200000
DTEND;TZID=America/New_York:20230911T210000
DTSTAMP:20260428T132720
CREATED:20221115T182320Z
LAST-MODIFIED:20230308T210816Z
UID:12015-1694462400-1694466000@www.ascfg.org
SUMMARY:Ask an Expert: Growing Ranunculus
DESCRIPTION:Learn the basics of growing ranunculus in high tunnels\, including high tunnel best practices\, variety selection\, the pre-sprouting process\, transplanting\, crop timing\, spacing\, pest and disease management\, along with tips and tricks for producing ultra-high quality large blooms with long stems. \nJenny Marks is owner of Trademarks Flower Farm\, located in the Finger Lakes Region of New York State. She specializes in growing early spring flowers (primarily Italian ranunculus) for markets\, a CSA\, and direct sales to florists\, but also grows a variety of flowers April through October. Jenny grew up immersed in agriculture on her family’s farm\, and has worked in many different aspects of agriculture since she was young including working on dairy & livestock farms\, vegetable CSA farms\, orchards\, for the USDA\, and finally settled on choosing a career in flower farming. She has taught farmers through cooperative extension beginner farmer programs and workshops\, and enjoys connecting and sharing with many different kinds of growers in all regions. \nZoom instructions will be emailed to members on the day of the event. A recording of this session will be archived in Members Only. \nSponsored by
URL:https://www.ascfg.org/event/ask-an-expert-growing-ranunculus/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Ranunculus-e1668536533149.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230814T200000
DTEND;TZID=UTC:20230814T210000
DTSTAMP:20260428T132720
CREATED:20221115T165246Z
LAST-MODIFIED:20230308T211450Z
UID:12002-1692043200-1692046800@www.ascfg.org
SUMMARY:Ask an Expert: Floral Photography for Farmers
DESCRIPTION:A photograph speaks volumes to the viewer. A good photograph can boost sales\, strengthen customer relationships (as they feel more a part of your farm with good images that tell an effective story)\, and increase the perceived value of your flower farm. A poor or non-existent photo can do the exact opposite. Learning to take good photos doesn’t have to be hard or expensive\, but it is very important. \nAttendees of this session will learn the importance of taking beautiful photos of their farm\, how to choose a consistent photography style for their farm\, and how to choose a camera that fits their style\, budget and knowledge level. Furthermore\, ASCFG members will learn about the basic composition of a good photo\, how to take one\, and how to edit the image. \nTeri ran a successful photography business for over 10 years and taught various classes on journaling and plant care. She is the planner\, purchaser\, grower\, harvester\, and marketer behind the flower farm. Muddy Fox Flower Farm is located on a 48 acre property in Pennsylvania. \n  \nSponsored by
URL:https://www.ascfg.org/event/ask-an-expert-floral-photography-for-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Muddy-Fox-3-x-2.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230612T200000
DTEND;TZID=UTC:20230612T210000
DTSTAMP:20260428T132720
CREATED:20221028T175339Z
LAST-MODIFIED:20230308T213205Z
UID:11769-1686600000-1686603600@www.ascfg.org
SUMMARY:Ask an Expert: Growing Superb Celosia -- Strategies and Tips
DESCRIPTION:Join us for the June 2023 Ask an Expert session\, taught by Laura Beth Resnick of Butterbee Farm. Laura Beth grows celosia a million different ways: Inside\, outside\, pinched\, not pinched\, many successions\, and lots of varietals. During this talk\, Laura Beth will focus on the different approaches used at Butterbee Farm\, the end goal of each strategy\, favorite varieties\, and problems she’s faced along with solutions. She’ll also discuss ideal harvest and postharvest processes. Celosia is fairly easy to grow\, but having great quality at harvest isn’t quite as simple. Having great quality celosia is an easy way to set yourself apart as a trustworthy grower to customers. \n \nLaura Beth Resnick is the founder and owner of Butterbee Farm\, a five acre flower farm in northern Maryland. Following regenerative practices\, Butterbee Farm provides locally grown flowers for florists and flower lovers from Baltimore to Washington\, D.C. Growing in greenhouses\, high tunnels\, \nand fields\, Butterbee Farm specializes in high quality cuts for use in design. Laura Beth has served as President of the MCFGA (Maryland Cut Flower Growers Association) and Secretary for the Board of the ASCFG (Association of Specialty Cut Flower Growers)\, and continues to write for their quarterly magazine. She speaks regularly at conferences\, garden clubs\, and arboretums\, and mentors new growers through Future Harvests Beginning Farmer Training Program. \nFarm: https://www.butterbeefarm.com/ \nInstagram: https://www.instagram.com/butterbee_farm/ \nZoom instructions will be emailed to members on the day of the event.  \nA recording of this session will be archived in Members Only. \nSponsored by
URL:https://www.ascfg.org/event/growing-superb-celosia-strategies-and-tips/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Butterbee-Celosia.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
END:VCALENDAR