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DTSTART;TZID=America/New_York:20251208T150000
DTEND;TZID=America/New_York:20251208T180000
DTSTAMP:20260428T120708
CREATED:20250902T220758Z
LAST-MODIFIED:20250902T221133Z
UID:22170-1765206000-1765216800@www.ascfg.org
SUMMARY:ASCFG Supplier Showcase: See the Top Picks of 2026!
DESCRIPTION:The ASCFG will host the 2026 Supplier Showcase on Monday\, December 8\, and Tuesday\, December 9\, 2025. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. Current ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. \nMore details coming soon! \n 
URL:https://www.ascfg.org/event/ascfg-supplier-showcase-top-picks-of-2026-day-one/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lilies-e1692636529705.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T200000
DTEND;TZID=America/New_York:20251110T210000
DTSTAMP:20260428T120708
CREATED:20250829T152445Z
LAST-MODIFIED:20250908T210855Z
UID:22134-1762804800-1762808400@www.ascfg.org
SUMMARY:Ask an Expert: Pest Management for Cut Flower Farmers
DESCRIPTION:Cut flower farmers face unique pest pressures that can reduce yields\, damage blooms\, and limit marketability. This Ask an Expert session highlights the top three to five pests most commonly encountered in cut flower production—such as aphids\, thrips\, caterpillars\, and spider mites—and explores effective strategies for monitoring\, prevention\, and management. Attendees will learn from Kristen Fowler of Koppert about integrated pest management (IPM) practices\, including cultural controls\, beneficial insects\, and targeted treatments\, to protect crop quality while supporting farm productivity. Lastly\, Kristen will touch on plant diseases\, since many pests vector them\, but the primary focus of this webinar will be pests. \nKristen Fowler is the Technical IPM Consultant with Koppert-U.S. for the Mid-Atlantic Region. Prior to this role\, she has worked in the green industry for over two decades and has degrees in biology and ornamental horticulture. \nSponsored by: SunflowerSelections.com and Koppert. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded. 
URL:https://www.ascfg.org/event/ask-an-expert-pest-management-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Koppert-image-for-calendar-e1756848546997.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251020T200000
DTEND;TZID=America/New_York:20251020T210000
DTSTAMP:20260428T120708
CREATED:20241113T005128Z
LAST-MODIFIED:20250213T224217Z
UID:18924-1760990400-1760994000@www.ascfg.org
SUMMARY:Ask an Expert: Floral Design for Destination Weddings and Elopements
DESCRIPTION:Join us for a session on floral designs for destination weddings and elopements with Jalisca Thomason\, founder of Rustic Roots Floral Design\, and agroforestry professor at Bakersfield College. Jalisca will discuss the unique considerations and practices inherent in creating floral designs for small and unique events held in distant locations\, such as transportation\, heat management\, and other aspects. \n Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California\, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources\, with the occasional section of Floral Design. Jalisca started her studio\, Rustic Roots Floral Design\, in 2010 and enjoys working in her home based studio. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.  \n  \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-floral-design-for-destination-weddings-and-elopements/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://www.ascfg.org/wp-content/uploads/JT-of-RRFD-e1731459054237.webp
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250908T200000
DTEND;TZID=America/New_York:20250908T210000
DTSTAMP:20260428T120708
CREATED:20241113T004613Z
LAST-MODIFIED:20250619T191640Z
UID:18921-1757361600-1757365200@www.ascfg.org
SUMMARY:Ask an Expert: Speed Guide to Making an Annual Marketing Plan for Cut Flower Farmers
DESCRIPTION:Join us for a session on developing an annual marketing plan for your farm!  Myrna Greenfield is the “Top Egg” at Good Egg Marketing and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press 2022). Good Egg Marketing provides business planning and marketing services for food and farm-related businesses and nonprofits. Clients include flower growers\, garden centers\, nurseries\, and other businesses in the green industry. Attendees of this webinar will walk away with actionable next steps for their marketing goals. \nGreenfield is a frequent speaker and trainer at conferences\, events\, and meetings on topics such as agritourism\, branding\, sales and marketing strategies\, websites\, and social media. She received her MBA from Simmons School of Management in Boston\, MA. A foodie\, treehugger\, and mensch\, Greenfield is a board member of Boston Farms Community Land Trust and lives in Jamaica Plain\, MA. Connect with her on LinkedIn and follow Good Egg Marketing on Facebook and Instagram. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.  \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-speed-guide-to-making-an-annual-marketing-plan-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Flowers-e1731458754523.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250811T200000
DTEND;TZID=America/New_York:20250811T210000
DTSTAMP:20260428T120708
CREATED:20241113T003944Z
LAST-MODIFIED:20250213T224355Z
UID:18918-1754942400-1754946000@www.ascfg.org
SUMMARY:Ask an Expert: Sustainability Practices to Incorporate into Your Farm
DESCRIPTION:So you want to be a more sustainable farmer but are uncertain how to get started? We’ve got you: Join Mandy and Steve O’Shea of 3 Porch Farms as they cover a sampling of easy-to-incorporate practices that will reduce the environmental impact of your farm. \n3 Porch Farm is renowned for their commitment to environmental well-being and sustainable agriculture. The flowers are grown with only organic certified fertilizers and their pest control is managed through organic certified plant and fungal derivatives or with beneficial insects. 3 Porch Farm flowers are chilled and processed in facilities that are powered with over 150 solar panels and as of Spring of 2021\, the farm now provides carbon neutral shipping on all products by purchasing Carbon Offsets through Pachama. Furthermore\, 3 Porch Farm uses paper tape\, recyclable boxes\, post consumer paper packaging\, paper towels instead of sponges\, and plant based plastic baggies to keep stems wet. All of which can be composted or recycled. Even our shipping labels and stickers are compostable and printed with soy-based inks. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert Webinars are recorded. \n\nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-sustainability-practices-to-incorporate-into-your-farm/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://www.ascfg.org/wp-content/uploads/SandM-e1731458360402.webp
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250714T200000
DTEND;TZID=America/New_York:20250714T210000
DTSTAMP:20260428T120708
CREATED:20241107T224147Z
LAST-MODIFIED:20250213T224434Z
UID:18855-1752523200-1752526800@www.ascfg.org
SUMMARY:Ask an Expert: Developing a Safety Management Program
DESCRIPTION:Zach Bruce is the Director of Safety Services at Hortica and joined the company in 2005 as a Safety Services Consultant\, providing safety and loss control services to the horticultural industry. With decades of experience and insight\, be sure to join in as he offers advice on developing a robust safety program for your farm. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-developing-a-safety-management-program/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/farm-safety_iStock-AlbertPego-e1731019297909.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250609T200000
DTEND;TZID=America/New_York:20250609T210000
DTSTAMP:20260428T120708
CREATED:20241107T223526Z
LAST-MODIFIED:20250213T224530Z
UID:18852-1749499200-1749502800@www.ascfg.org
SUMMARY:Ask an Expert: Companion Planting for Cut Flower Crops
DESCRIPTION:Join us for a session on companion planting for crop flower crops with Jalisca Thomason\, founder of Rustic Roots Floral Design\, and agroforestry professor at Bakersfield College. Jalisca will introduce the concept of companion planting\, discuss the benefits and considerations\, and provide practical advice that attendees can try on their own farms. \nJalisca Thomason is an educator and an artist. She spent a decade as a high school agriculture teacher in California\, coaching Floral Design Teams and teaching introductory and advanced floral design. She is currently a full professor at Bakersfield College in the area of forestry and natural resources\, with the occasional section of Floral Design. Jalisca started her studio\, Rustic Roots Floral Design\, in 2010 and enjoys working in her home based studio. \n\nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-companion-planting-for-cut-flower-crops/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/colorful-flower-plants-e1731018917313.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250512T200000
DTEND;TZID=America/New_York:20250512T210000
DTSTAMP:20260428T120708
CREATED:20241002T202834Z
LAST-MODIFIED:20250213T225156Z
UID:18591-1747080000-1747083600@www.ascfg.org
SUMMARY:Ask an Expert: Online Bookkeeping for Cut Flower Farmers
DESCRIPTION:Jessica and Graham Chase are the owners and farmer-florists of Sierra Flower Farm in Gardner\, Nevada. The farm isn’t the typical farm of rolling acres\, but rather a tiny urban farm with about a half acre in production\, selling wholesale blooms and servicing local weddings. Conscious of their impact on the environment and the ecosystem within their gardens and beyond\, the Chases are committed to only using sustainable growing practices and to adding to the earth’s health\, not depleting it. In this webinar\, the Chases will offer an in-depth primer on bookkeeping tools\, good practices\, and considerations for cut flower farmers. \nZoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event. \nSponsored by:\n \n \n  \n 
URL:https://www.ascfg.org/event/ask-an-expert-online-bookkeeping-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Hydrangea-paniculata-Pinky-Winky-Spring-Meadow-2-e1703703776833.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250505T200000
DTEND;TZID=America/New_York:20250505T210000
DTSTAMP:20260428T120708
CREATED:20250206T211222Z
LAST-MODIFIED:20250429T163225Z
UID:20060-1746475200-1746478800@www.ascfg.org
SUMMARY:RESCHEDULED: Preparing Effective Financial Statements for Your Farm
DESCRIPTION:Sarah Scott\, CPA\, Allegiant Tax & Accounting Services and Flower Farm. \nMonday\, May 5\, 2025\, at 8:00 p.m. Eastern. \n\n\n\n\nMaintaining clear\, accurate and timely financial statements is one of the most impactful investments you can make in the long-term success of your cut flower farm. Well-prepared statements ensure hassle-free internal and external audits\, help guide management decisions and present the stability and growth potential of your business to prospective lenders\, investors or buyers. \nPreparing the primary components of a financial statement – mainly the balance sheet\, income statement\, cash flow statement and statement of shareholders’ equity – requires thorough record keeping and detailed analysis. Clear\, easy-to-read presentation matters every bit as much as precision. \nJoin Certified Public Accountant and cut flower farmer Sarah Scott of Allegiant Tax & Accounting Services as she walks you through how to create a consistent template to keep using every period. Attendees will learn what comprises a financial statement\, its value and importance to your business\, and how to establish great practices moving forward. \nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.
URL:https://www.ascfg.org/event/preparing-effective-financial-statements-for-your-farm/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/SS-calendar.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250429T200000
DTEND;TZID=America/New_York:20250429T210000
DTSTAMP:20260428T120708
CREATED:20250206T204729Z
LAST-MODIFIED:20250325T212914Z
UID:20026-1745956800-1745960400@www.ascfg.org
SUMMARY:RESCHEDULED: Optimizing Websites for Marketing and Sales
DESCRIPTION:RESCHEDULED for Tuesday\, April 29\, 2025\, at 8:00 p.m. Eastern \n*** \nCEO Katie Elzer-Peters of Garden of Words\, LLC. \nWith over fifteen years of marketing expertise for the green industry\, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the importance of creating an effective and powerful website. For attendees who wish to enact recommendations from the webinar as soon as possible\, a personalized consultation with Katie is available for up to fifty attendees with an added fee of $25. \nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\nOptional: Katie will evaluate your website and send a private feedback video between five and ten minutes that details personalized\, specific recommendations for enhancements. Available for up to fifty attendees with an added fee of $25.\n\n \nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/optimizing-websites-for-marketing-and-sales/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.ascfg.org/wp-content/uploads/GardenOfWords_ForWebsite-1-e1738874837936.png
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250422T200000
DTEND;TZID=America/New_York:20250422T210000
DTSTAMP:20260428T120708
CREATED:20250206T210728Z
LAST-MODIFIED:20250206T210728Z
UID:20053-1745352000-1745355600@www.ascfg.org
SUMMARY:Effective Email Marketing for Cut Flower Farmers
DESCRIPTION:Angie Machado of Etereas Flowers\, LLC. \nTuesday\, April 22\, 2025\, at 8:00 p.m. Eastern \n\n\n\n\nWith unpredictable algorithms\, uncertain legislation\, and changing demographics\, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas Flowers LLC. Attendees will learn how to develop an email newsletter from scratch; what components and practices are necessary for a successful newsletter; and will afterwards feel confident in starting their own. \nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\n\n \nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/effective-email-marketing-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Angie-Machado-e1738876000684.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250414T200000
DTEND;TZID=America/New_York:20250414T210000
DTSTAMP:20260428T120708
CREATED:20241002T200758Z
LAST-MODIFIED:20250213T224108Z
UID:18585-1744660800-1744664400@www.ascfg.org
SUMMARY:Ask an Expert: Developing New Customer Experiences\, Diversifying Income Streams
DESCRIPTION:Sarah and Curtis Millsap grow 2 acres of flowers and vegetables annually\, with 25\,000 square feet under plastic\, including a 1\,600 square foot Chinese solar greenhouse and a 6\,000 square foot minimally heated greenhouse. They use organic practices\, and offer their produce for sale through a year-round\, a 185 member CSA\, farmers’ market\, and restaurant sales. They also offer an array of unique customer experiences: An Airbnb called the Tiny Turtle\, a weekly Pizza Club\, and Twilight Walks on the farm. The Millsaps will provide an overview of these on-farm programs and workshops\, and share advice on building unique customer experiences. Attendees will leave the webinar with new ideas to apply to their own farms. \nZoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event. \n \nSponsored by:\n\n \n 
URL:https://www.ascfg.org/event/ask-an-expert-developing-customer-experiences-diversifying-income-streams/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/July-copy-scaled-e1727899635372.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250408T200000
DTEND;TZID=America/New_York:20250408T210000
DTSTAMP:20260428T120708
CREATED:20250206T205754Z
LAST-MODIFIED:20250206T205937Z
UID:20034-1744142400-1744146000@www.ascfg.org
SUMMARY:Popped with Phebe: Pop Up Events\, Workshops\, and Unique Retail Options
DESCRIPTION:Phebe Robinson-Higgins of Grace Floral and Co. \nTuesday\, April 8\, 2025\, at 8:00 p.m. Eastern. \nPop-up workshops are an exciting way for flower farmers and floral professionals to engage your community\, to showcase your expertise\, and create memorable experiences. Often hosted in third party retail and boutique spaces\, these unique events are offer incredible opportunities to connect with new clients and to partner with local businesses. Join the remarkable Phebe Robinson-Higgins from Grace Floral and Co.\, who will teach you how to successfully design\, plan\, and execute pop-up events that attract and inspire new customers. \nYou’ll learn the following… \n\nPlanning and Logistics: How define your workshop’s purpose and target audience; how to choose the right venue (and if applicable\, the right business partner); and the necessary considerations for selecting materials\, managing time\, and organizing all the moving parts.\nFundraising and Financial Support: While pop up events and retail experiences require less funds than traditional brick and mortar shops\, business owners still need capital to get started. Phebe has expertise in grant writing and seeking funds to bankroll new business endeavors\, and will share her advice and experiences.\nDuring and After the Workshop: Phebe will share recommendations for how to create an interactive and memorable experience for your attendees\, including recommended practices for day-of event execution\, troubleshooting common challenges\, and ensuring smooth operations. Lastly\, Phebe will share guidance how to sustain the new relationships you’ve built with participants.\n\nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\n\nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/popped-with-phebe-pop-up-events-workshops-and-unique-retail-options/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/avif:https://www.ascfg.org/wp-content/uploads/Phebe-Logo-e1738875465125.avif
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250310T200000
DTEND;TZID=America/New_York:20250310T210000
DTSTAMP:20260428T120708
CREATED:20241002T195325Z
LAST-MODIFIED:20250213T224729Z
UID:18582-1741636800-1741640400@www.ascfg.org
SUMMARY:Ask an Expert: Solar Panels on Cut Flower Farms
DESCRIPTION:Jenny Jonak has been an attorney for 27 years as well as the founder and owner of Dragon Song Farm in Eugene\, Oregon. During this Ask an Expert webinar\, Jenny will describe her experience with installing solar panels on her cut flower farm. This important infrastructure investment required time\, upfront costs\, and research\, and Jenny will share advice and considerations for fellow farmers. \nZoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event. \n  \nSponsored by:\n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-solar-panels-on-cut-flower-farms/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/solar-panel-jonak.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250217T200000
DTEND;TZID=America/New_York:20250217T210000
DTSTAMP:20260428T120708
CREATED:20241113T003306Z
LAST-MODIFIED:20250213T224630Z
UID:18915-1739822400-1739826000@www.ascfg.org
SUMMARY:Ask an Expert: Pressed Flowers for New Products and New Customers
DESCRIPTION:Join us for the ASCFG’s February 2025 Ask an Expert webinar on Monday\, February 17\, at 8:00 p.m. Eastern! \nKate Punnett created a small flower press company called The August Press where she sells flower presses across North America. She also captures her pressed art digitally and sells her prints\, and her future goals are to create a longer format book celebrating local pressed flowers throughout the season. Learn from her experiences in developing alternative streams of income and a new customer base through developing new services and products featuring pressed flowers. \nKate Punnett is an artist\, homemaker and homeschooling mom that has created an artistic practice in between mothering her kids\, growing a garden\, and starting a part-time school. She teaches art and the creative process in her community to both children and adults. Kate was a sustainable florist before she started pressing flowers. She ran a small social enterprise in her floral studio gifting flowers to community members. Her passion lies in mixing the ephemeral nature of flowers with people. Her artistic work is driven by the desire to create change through aesthetics\, from garden\, to street\, to community\, to city and beyond. She fell in love with pressing flowers as a way to slow down the quick pace of the locally grown flower season. Always celebrating the spirit of local\, her pressed work is a call for hope\, joy and connection. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.  \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-pressed-flowers-for-new-products-and-new-customers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/August-Press-e1731457971892.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250113T200000
DTEND;TZID=America/New_York:20250113T210000
DTSTAMP:20260428T120708
CREATED:20240709T220456Z
LAST-MODIFIED:20241116T143402Z
UID:18077-1736798400-1736802000@www.ascfg.org
SUMMARY:Ask an Expert: Best Practices for Seed Saving
DESCRIPTION:Join us for the ASCFG’s January 2025 Ask an Expert webinar on Monday\, January 13\, at 8:00 p.m. Eastern! \nErika Clarke founded and manages Sow Local Seeds\, a family farm that specializes in locally adapted and ecologically produced flower\, herb\, and vegetable seeds in Nova Scotia\, Canada. During her presentation\, she will walk attendees through her practices and processes for saving cut flower seeds before ending the webinar with a robust question and answer session. More details coming soon! \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-best-practices-for-seed-saving/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Sow-Local-Seeds-MDoucette-192-1.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T150000
DTEND;TZID=America/New_York:20241210T180000
DTSTAMP:20260428T120708
CREATED:20240116T220603Z
LAST-MODIFIED:20240402T235951Z
UID:15801-1733842800-1733853600@www.ascfg.org
SUMMARY:ASCFG Supplier Showcase: Get Ready to Thrive in 2025!
DESCRIPTION:The ASCFG will host the 2025 Supplier Showcase on Monday\, December 9\, and Tuesday\, December 10\, 2024. \nThis is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. More information will be available in Fall 2024. \nSponsored by:
URL:https://www.ascfg.org/event/ascfg-supplier-showcase-get-ready-to-thrive-in-2025-2/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/SS-calendar.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241209T150000
DTEND;TZID=America/New_York:20241209T180000
DTSTAMP:20260428T120708
CREATED:20240116T220351Z
LAST-MODIFIED:20240123T025051Z
UID:15799-1733756400-1733767200@www.ascfg.org
SUMMARY:ASCFG Supplier Showcase: Get Ready to Thrive in 2025!
DESCRIPTION:The ASCFG will host the 2025 Supplier Showcase on Monday\, December 9\, and Tuesday\, December 10\, 2024. \nThis is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars\, during which vendors will discuss current and forthcoming products\, tools\, and other useful resources. More information will be available in Fall 2024. \nSponsored by:
URL:https://www.ascfg.org/event/ascfg-supplier-showcase-get-ready-to-thrive-in-2025/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lilies-e1692636529705.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241118T200000
DTEND;TZID=America/New_York:20241118T210000
DTSTAMP:20260428T120708
CREATED:20240111T151442Z
LAST-MODIFIED:20240402T235319Z
UID:15752-1731960000-1731963600@www.ascfg.org
SUMMARY:Ask an Expert: Hosting Successful & Profitable On-Farm Workshops
DESCRIPTION:Join us for the November 2024 Ask an Expert Session! \nHosting workshops can be a wonderful way to share about your farm operation and to provide guests with a unique\, memorable experience – but there is more planning and preparation to hosting workshops than most farmers anticipate. During this session\, Niki Irving of Flourish Flower Farm will give attendees the information and tools for success by providing them with strategies for hosting smooth\, enjoyable workshops on their farms. By the end of the webinar\, attendees will have a realistic picture of what it costs – financially and in labor – to successfully host workshops on their farms. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-hosting-successful-profitable-on-farm-workshops/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/AAE-Flourish-Irving-workshop.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241007T200000
DTEND;TZID=America/New_York:20241007T210000
DTSTAMP:20260428T120708
CREATED:20240109T194709Z
LAST-MODIFIED:20240812T204933Z
UID:15642-1728331200-1728334800@www.ascfg.org
SUMMARY:Ask an Expert: Business Planning for Flower Farmers
DESCRIPTION:RESCHEDULED FOR OCTOBER 7\, 2024. \nJoin us for an Ask an Expert session taught by Lennie Larkin of B-Side Flower Farm. \nBusiness planning can be an overwhelming process\, which keeps flower farmers from doing it. But the good news is that business planning doesn’t have to be a one-site-fits-all\, formal process. In this session\, Lennie will guide you through some introductory business planning methods and leave you with actionable steps to help grow or refine your farm. \nLennie Larkin started B-Side Farm after falling head over heels for flowers. She came to farming and flowers from a background in adult education. Naturally\, B-Side Farm has quickly become an educational farm where Lennie not only grows and designs with flowers\, but teaches others how she’s doing what she’s doing. B-Side Farm workshops are designed to meet every student where they’re at and encourage them to dive a little deeper into the world of flowers – whether in the garden or design studio. The B-Side Blog is a growing resource for both of these arenas. \n \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-business-planning-for-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lennie-Larkin-FB-Live-e1704829602278.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T200000
DTEND;TZID=America/New_York:20240909T210000
DTSTAMP:20260428T120708
CREATED:20231227T190313Z
LAST-MODIFIED:20240402T233853Z
UID:15547-1725912000-1725915600@www.ascfg.org
SUMMARY:Ask an Expert: Maximizing Season Extension
DESCRIPTION:Join Maya Kosok of Hillen Homestead (Baltimore\, MD) to learn about season extension without a greenhouse or high tunnel. Maya will cover several different ways to maximize your growing space with minimal infrastructure\, including planting hardy annuals\, selecting perennials\, using low tunnels for frost protection\, succession planting\, and more. Many regions of the United States have the highest demand for local flowers in spring and fall\, making season extension especially important. This talk will include many ideas that can be applied across different growing regions and different scales\, but it is worth noting that Hillen Homestead is located in a warm zone 7b and produces very intensively with minimal equipment. \nSponsored by: \n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-maximizing-season-extension/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Hillen-Homestead-Image-1-1024x683-1.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240708T200000
DTEND;TZID=America/New_York:20240708T210000
DTSTAMP:20260428T120708
CREATED:20231219T175842Z
LAST-MODIFIED:20240603T212538Z
UID:15496-1720468800-1720472400@www.ascfg.org
SUMMARY:Ask an Expert: Drawbacks in Selling Invasives to Florists
DESCRIPTION:Curbing the Spread of Invasive Species in Flower Farming and Floristry \n Challenges and Solutions for Growers and Florists \nInvasive species are causing problems across farms\, gardens\, waterways\, wildlife habitats\, and landscapes. They are often foraged or grown by flower farmers and used in designs by florists. Sometimes this is intentional\, while other times it results from a lack of knowledge about which species are invasive\, how they spread\, and why they are dangerous. Flower farmers and florists have the power to either contribute to the spread of invasive species or help prevent it. \n\nIn this webinar\, Ellen will address the thorny subject of invasive species: what they are\, the damage they can cause\, how they spread\, and why many farmers and florists continue to use them. She will also cover the economic impact of moving away from using invasives and what farmers and florists can do to stop their spread. Ellen will share her own journey to become educated about invasives and explain the strategies she uses to find alternatives for her designs. \nEllen Frost is the renowned florist of Local Color Flowers in Baltimore\, MD\, and co-contributor of The Cut Flower Quarterly column\, “The Farmer and The Florist.” She is passionate about using local flowers in her work and in 2016\, she was awarded the Allan M Armitage Award for Leadership by the Association of Specialty Cut Flower Growers. She has been featured on The Flower Podcast\, the Slow Flowers Society\, and much more. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-drawbacks-in-selling-invasives-to-florists/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Ellen-Frost-Columbia-Road-Flower-Market.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240610T200000
DTEND;TZID=America/New_York:20240610T210000
DTSTAMP:20260428T120708
CREATED:20240109T200454Z
LAST-MODIFIED:20240402T232804Z
UID:15644-1718049600-1718053200@www.ascfg.org
SUMMARY:Ask an Expert: How Intellectual Property Can Protect and Grow Your Flower Business
DESCRIPTION:Join us for the June 2024 Ask an Expert session on intellectual property! \nJenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about intellectual property issues that you can use to protect and grow your flower business. Briefly\, intellectual property refers to the creative work or processes you put into your business. Jenny will go over the different types of intellectual property (patents\, trademarks\, copyrights)\, how you can use each for your flower business\, and how to incorporate IP protection in flower farming contracts and other legal documents. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-how-intellectual-property-can-protect-and-grow-your-flower-business/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/AAE-Jonak.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240513T200000
DTEND;TZID=America/New_York:20240513T210000
DTSTAMP:20260428T120708
CREATED:20231211T222239Z
LAST-MODIFIED:20240403T000344Z
UID:15472-1715630400-1715634000@www.ascfg.org
SUMMARY:Ask an Expert: Using the Paperpot Planting System for Specialty Cut Flowers
DESCRIPTION:Join the ASCFG for the May 2024 Ask an Expert session led by Julia Keel of Full Keel Farm! \nJulia will present on using the Paperpot system for cut flowers on her farm in Florida. After adopting the Paperpot trays in 2020\, she estimates that about 85% of Full Keel Farm’s 2024 crops will be planted using this system. For this webinar\, she will specifically address crop selection and spacing\, timing of transplanting\, bed prep and weed management\, and the overall benefits and drawbacks of the system. Julia will also share detailed information about the cost per plant\, time for transplanting and weeding\, and more. By sharing in detail how Full Keel Farm converted from using all landscape fabric to almost entirely Paperpot-planted crops\, attendees will be able to evaluate the potential of this system for their own operations while maintaining realistic expectations for using this tool. \nFull Keel Farm is a small\, family farm owned by Julia & Earl Keel. The flower farm developed out of Julia and Earl’s love for growing\, decades working in and around agriculture\, and their desire to build a small farm at our home in north central Florida. After meeting at a research station on a large Florida cattle ranch\, they started growing vegetables together in a small garden. In the spring of 2017\, inspired by the Slow Flowers movement\, they added two 50-ft beds of cosmos and zinnias into the vegetable garden\, and quickly decided to transition to growing flowers. \nSponsored by: \n \n \n 
URL:https://www.ascfg.org/event/ask-an-expert-using-the-paperpot-planting-system-for-specialty-cut-flowers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Keel-paper-pot-planter.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240408T200000
DTEND;TZID=America/New_York:20240408T210000
DTSTAMP:20260428T120708
CREATED:20231219T173629Z
LAST-MODIFIED:20240402T225243Z
UID:15485-1712606400-1712610000@www.ascfg.org
SUMMARY:Ask an Expert: Not Your Grandma's Dried Flowers
DESCRIPTION:Let’s liberate cut flower farmers of this world from tedious rubber banding of bunches and climbing on ladders! \nEmily Patrick of Carolina Flowers will show you how to create high quality\, colorfast\, intact dried flowers quickly and efficiently. Emily has prepared and sold dried flowers for over five years and will share her hard won tips\, like how to avoid common dried flower pitfalls such as shattering\, mice\, storage pile ups\, and more. This webinar will also help attendees figure out which crops match which drying techniques; what time of year best fits the farm’s workflow for harvesting and processing dried flower crops; and how to efficiently build out a dried flower space. \n \nEmily shares the following: “On our farm\, we dry and harvest every flower we grow\, eliminating waste and creating a winter value-added opportunity\, wreaths and dried flower bundles. We’ve also launched a dried flower wedding line. Our process uses highly efficient shelving and screens to eliminate bunching and the need for ladders\, to minimize labor\, to reduce drying time to a matter of 3-5 days\, to save space through high-density shelving\, and to increase profit margins.” \nBy the end of the webinar\, attendees will have a sense of what size dried flower program fits into their existing farm\, and whether online sales might be a good fit for them. Let’s explore the complex pricing of dried florals and make some money! \nSponsored by:\nhttp://www.a-roo.com
URL:https://www.ascfg.org/event/ask-an-expert-not-your-grandmas-dried-flowers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/EG-Dried-Flowers-for-Header.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T190000
DTEND;TZID=America/New_York:20240313T200000
DTSTAMP:20260428T120708
CREATED:20231227T212543Z
LAST-MODIFIED:20240117T204616Z
UID:15558-1710356400-1710360000@www.ascfg.org
SUMMARY:Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process” is an exciting opportunity to learn how to evaluate your profitability and how to translate that information into action. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Jenny Marks of Trademarks Flower Farm\nDate & Time: Wednesday\, March 13\, at 7:00 p.m. Eastern\n\nWhat attendees will learn… \nDo you know which flowers are actually making money for your farm business and which ones are costing you? Jenny Marks of Trademarks Flower Farm will present on calculating and analyzing cut flower profitability through the enterprise budget analysis process\, an essential process for a fiscally healthy business. Farmers will learn how to keep crop sales and expense records\, the step-by-step enterprise budget analysis process\, and techniques for improving cut flower profitability. \nRegister Today!
URL:https://www.ascfg.org/event/analyzing-cut-flower-profitability-through-the-enterprise-budget-analysis-process/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Whipstone-Expert-e1703712328326.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240312T190000
DTEND;TZID=America/New_York:20240312T200000
DTSTAMP:20260428T120708
CREATED:20240105T222024Z
LAST-MODIFIED:20240117T204710Z
UID:15630-1710270000-1710273600@www.ascfg.org
SUMMARY:Legal Issues for Cut Flower Farmers
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Legal Issues for Cut Flower Farmers” is an exciting opportunity to expand your knowledge about legal issues cut flower farmers face as business owners. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Jenny Jonak of Dragon Song Farm\nDate & Time: Tuesday\, March 12\, at 7:00 p.m. Eastern\n\nWhat you will learn… \nJenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about legal issues that affect flower farmers so that you can run your business professionally and minimize liability. Topics include whether you should incorporate or form an LLC\, and the advantages and disadvantages of how you structure your business; and how to use contracts\, releases and waivers in your flower sales\, CSA subscriptions and wedding/event work. Jenny will include some introductory forms and will talk about how best to adapt them to your business practices. \nRegister Today!
URL:https://www.ascfg.org/event/legal-issues-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Hydrangea-paniculata-Pinky-Winky-Spring-Meadow-2-e1703703776833.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240311T200000
DTEND;TZID=America/New_York:20240311T210000
DTSTAMP:20260428T120708
CREATED:20231211T215525Z
LAST-MODIFIED:20240111T152628Z
UID:15468-1710187200-1710190800@www.ascfg.org
SUMMARY:Ask an Expert: Develop and Manage A La Carte Weddings
DESCRIPTION:Join Jennifer and Scott Joray from Eastern River Farm for the March 2024 Ask an Expert session! \nJennifer and Scott are the wife and husband team behind Eastern River Farm and during this webinar\, they will share their personal system for managing a la carte weddings on their farm\, including how they market\, book\, style\, charge\, deliver and/or package\, and work pick-up processes for our a la carte menu flowers. This system has been developed and refined over the last five seasons\, and the Jorays are generously sharing lessons learned and actionable practices. \nEstablished in 2018\, Eastern River Farm is a regenerative specialty cut flower farm in Pittston\, ME\, that specializes in weddings and special events design. ERF uses zero harmful chemicals on their family farm. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-develop-and-manage-a-la-carte-weddings/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Dahlias-for-events-calendar.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240307T190000
DTEND;TZID=America/New_York:20240307T200000
DTSTAMP:20260428T120708
CREATED:20231227T211444Z
LAST-MODIFIED:20240117T204747Z
UID:15555-1709838000-1709841600@www.ascfg.org
SUMMARY:Customer Education Strategies for Cut Flower Growers
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Customer Education Strategies for Cut Flower Growers” is an exciting opportunity to better engage with prospective customers in order to increase sales and build relationships. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Dr. Melinda Knuth of NCSU\nDate & Time: Thursday\, March 7\, at 7:00 p.m. Eastern\n\nWhat attendees will learn… \nJoin Dr. Melinda Knuth of North Carolina State University for this exciting webinar! Customer education strategies refer to the communication tools\, language\, and overall approach used to inform your existing and prospective customers about your services and products. Learn how you can enhance your cut flower business by helping customers understand how your offerings can meet their needs. After the webinar\, registrants will receive access to the webinar recording and a handout with additional resources. \nRegister Today!
URL:https://www.ascfg.org/event/customer-education-strategies-for-cut-flower-growers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Blomma-Zinnia-e1698782365978.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240305T190000
DTEND;TZID=America/New_York:20240305T200000
DTSTAMP:20260428T120708
CREATED:20231227T210850Z
LAST-MODIFIED:20240117T204904Z
UID:15553-1709665200-1709668800@www.ascfg.org
SUMMARY:Happiness Is Pivot Tables: The Spreadsheet Skill You Didn't Know You Needed
DESCRIPTION:Part of the Flowers are Serious Business webinar series\, “Happiness Is Pivot Tables: The Spreadsheet Skill You Didn’t Know You Needed” is an exciting opportunity to level up your recordkeeping skills as a business owner. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options and benefits\, please contact our Operations Director Linda Twining at membership@ascfg.org. \n\nPresenter: Emily Patrick of Carolina Flowers\nDate & Time: Tuesday\, March 5\, at 7:00 p.m. Eastern.\n\nWhat you will learn… \nDo you wish spreadsheets were easy? Learn about PivotTables! A PivotTable is an interactive way to quickly summarize and display large amounts of data. Once you learn how to set up the simple\, easy-to-use pivot tables within your own spreadsheets\, you can drastically reduce the time spent on farm planning\, floral ordering\, and analyzing crop yields. \nIn this webinar\, Emily Patrick of Carolina Flowers will show attendees how she builds simple databases and uses pivot tables to analyze them. It IS possible to count every stem\, and knowing crop yields unlocks incredible possibilities for pricing and future planning. She will also explain how they collect data at the farm and how to build these processes into employee position descriptions. Lastly\, she will explain how Carolina Flowers creates databases to provide insights into floral recipes and plug buying. PivotTables are so easy\, so powerful\, and so little-known. Learn how to ask questions and get answers in an instant! \nRegister Today!
URL:https://www.ascfg.org/event/happiness-is-pivot-tables-the-spreadsheet-skill-you-didnt-know-you-needed/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lisianthus-Voyage-3-Champagne-2-x-2-e1703711311901.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
END:VCALENDAR