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SUMMARY:Popped with Phebe: Pop Up Events\, Workshops\, and Unique Retail Options
DESCRIPTION:Phebe Robinson-Higgins of Grace Floral and Co. \nTuesday\, April 8\, 2025\, at 8:00 p.m. Eastern. \nPop-up workshops are an exciting way for flower farmers and floral professionals to engage your community\, to showcase your expertise\, and create memorable experiences. Often hosted in third party retail and boutique spaces\, these unique events are offer incredible opportunities to connect with new clients and to partner with local businesses. Join the remarkable Phebe Robinson-Higgins from Grace Floral and Co.\, who will teach you how to successfully design\, plan\, and execute pop-up events that attract and inspire new customers. \nYou’ll learn the following… \n\nPlanning and Logistics: How define your workshop’s purpose and target audience; how to choose the right venue (and if applicable\, the right business partner); and the necessary considerations for selecting materials\, managing time\, and organizing all the moving parts.\nFundraising and Financial Support: While pop up events and retail experiences require less funds than traditional brick and mortar shops\, business owners still need capital to get started. Phebe has expertise in grant writing and seeking funds to bankroll new business endeavors\, and will share her advice and experiences.\nDuring and After the Workshop: Phebe will share recommendations for how to create an interactive and memorable experience for your attendees\, including recommended practices for day-of event execution\, troubleshooting common challenges\, and ensuring smooth operations. Lastly\, Phebe will share guidance how to sustain the new relationships you’ve built with participants.\n\nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\n\nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/popped-with-phebe-pop-up-events-workshops-and-unique-retail-options/
LOCATION:Zoom
CATEGORIES:Webinar
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ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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