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DTSTART;TZID=America/New_York:20250408T200000
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DTSTAMP:20260429T052751
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UID:20034-1744142400-1744146000@www.ascfg.org
SUMMARY:Popped with Phebe: Pop Up Events\, Workshops\, and Unique Retail Options
DESCRIPTION:Phebe Robinson-Higgins of Grace Floral and Co. \nTuesday\, April 8\, 2025\, at 8:00 p.m. Eastern. \nPop-up workshops are an exciting way for flower farmers and floral professionals to engage your community\, to showcase your expertise\, and create memorable experiences. Often hosted in third party retail and boutique spaces\, these unique events are offer incredible opportunities to connect with new clients and to partner with local businesses. Join the remarkable Phebe Robinson-Higgins from Grace Floral and Co.\, who will teach you how to successfully design\, plan\, and execute pop-up events that attract and inspire new customers. \nYou’ll learn the following… \n\nPlanning and Logistics: How define your workshop’s purpose and target audience; how to choose the right venue (and if applicable\, the right business partner); and the necessary considerations for selecting materials\, managing time\, and organizing all the moving parts.\nFundraising and Financial Support: While pop up events and retail experiences require less funds than traditional brick and mortar shops\, business owners still need capital to get started. Phebe has expertise in grant writing and seeking funds to bankroll new business endeavors\, and will share her advice and experiences.\nDuring and After the Workshop: Phebe will share recommendations for how to create an interactive and memorable experience for your attendees\, including recommended practices for day-of event execution\, troubleshooting common challenges\, and ensuring smooth operations. Lastly\, Phebe will share guidance how to sustain the new relationships you’ve built with participants.\n\nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\n\nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/popped-with-phebe-pop-up-events-workshops-and-unique-retail-options/
LOCATION:Zoom
CATEGORIES:Webinar
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ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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DTSTART;TZID=America/New_York:20250414T200000
DTEND;TZID=America/New_York:20250414T210000
DTSTAMP:20260429T052751
CREATED:20241002T200758Z
LAST-MODIFIED:20250213T224108Z
UID:18585-1744660800-1744664400@www.ascfg.org
SUMMARY:Ask an Expert: Developing New Customer Experiences\, Diversifying Income Streams
DESCRIPTION:Sarah and Curtis Millsap grow 2 acres of flowers and vegetables annually\, with 25\,000 square feet under plastic\, including a 1\,600 square foot Chinese solar greenhouse and a 6\,000 square foot minimally heated greenhouse. They use organic practices\, and offer their produce for sale through a year-round\, a 185 member CSA\, farmers’ market\, and restaurant sales. They also offer an array of unique customer experiences: An Airbnb called the Tiny Turtle\, a weekly Pizza Club\, and Twilight Walks on the farm. The Millsaps will provide an overview of these on-farm programs and workshops\, and share advice on building unique customer experiences. Attendees will leave the webinar with new ideas to apply to their own farms. \nZoom instructions will be emailed to ASCFG members prior to the event. All Ask an Expert webinars are recorded and available through the Members Only website after the event. \n \nSponsored by:\n\n \n 
URL:https://www.ascfg.org/event/ask-an-expert-developing-customer-experiences-diversifying-income-streams/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/July-copy-scaled-e1727899635372.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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DTSTART;TZID=America/New_York:20250422T200000
DTEND;TZID=America/New_York:20250422T210000
DTSTAMP:20260429T052751
CREATED:20250206T210728Z
LAST-MODIFIED:20250206T210728Z
UID:20053-1745352000-1745355600@www.ascfg.org
SUMMARY:Effective Email Marketing for Cut Flower Farmers
DESCRIPTION:Angie Machado of Etereas Flowers\, LLC. \nTuesday\, April 22\, 2025\, at 8:00 p.m. Eastern \n\n\n\n\nWith unpredictable algorithms\, uncertain legislation\, and changing demographics\, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas Flowers LLC. Attendees will learn how to develop an email newsletter from scratch; what components and practices are necessary for a successful newsletter; and will afterwards feel confident in starting their own. \nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\n\n \nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/effective-email-marketing-for-cut-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Angie-Machado-e1738876000684.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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DTSTART;TZID=America/New_York:20250429T200000
DTEND;TZID=America/New_York:20250429T210000
DTSTAMP:20260429T052751
CREATED:20250206T204729Z
LAST-MODIFIED:20250325T212914Z
UID:20026-1745956800-1745960400@www.ascfg.org
SUMMARY:RESCHEDULED: Optimizing Websites for Marketing and Sales
DESCRIPTION:RESCHEDULED for Tuesday\, April 29\, 2025\, at 8:00 p.m. Eastern \n*** \nCEO Katie Elzer-Peters of Garden of Words\, LLC. \nWith over fifteen years of marketing expertise for the green industry\, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the importance of creating an effective and powerful website. For attendees who wish to enact recommendations from the webinar as soon as possible\, a personalized consultation with Katie is available for up to fifty attendees with an added fee of $25. \nWhat Attendees Receive: \n\nLive webinar access.\nEvent recording for one year.\nElectronic copy of presentation slides.\nOptional: Katie will evaluate your website and send a private feedback video between five and ten minutes that details personalized\, specific recommendations for enhancements. Available for up to fifty attendees with an added fee of $25.\n\n \nThis event is part of the 2025 Flowers are Serious Business webinar series. Learn more and register here!
URL:https://www.ascfg.org/event/optimizing-websites-for-marketing-and-sales/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.ascfg.org/wp-content/uploads/GardenOfWords_ForWebsite-1-e1738874837936.png
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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