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UID:12056-1696881600-1696885200@www.ascfg.org
SUMMARY:Ask an Expert: Branding and Logo Development for Flower Farmers
DESCRIPTION:Join us for the October 2023 Ask an Expert presentation on branding and logo development! Jan Trent will share the basic steps flower farmers can take to develop and assess designs in order to develop a strong logo for their business. The steps would include how to prepare a creative brief\, how to approach assessments of design concepts with creative professionals such as graphic designers/illustrators\, and ideas on how to make your final selections. While the presentation will be most relevant to new farmers\, the same principles apply to those needing to update or refine an existing logo.  \nJan Trent operates The Blossom Farm in Virginia and has over 30 years experience in consumer research working for Fortune 500 companies\, including Hershey Chocolate\, ConAgra\, and Wendy’s. While working for those companies\, she was involved with developing logos/brandmarks for new products (including but not limited to Hershey’s Nutrageous\, Cookies ‘N Creme\, Wolfgang Puck Pizzas) and updating existing brandmarks (Marie Callender’s\, Healthy Choice\, Kid Cuisine wordmark and icon\, and Wendy’s wordmark and icon). In her last position at Wendy’s she was a key member of the Image Activation Team\, providing consumer driven insights to the creative team for logo and brand mark updates\, restaurant architectural design/aesthetics\, and menu board optimization. \nZoom instructions will be emailed to members on the day of the event. A recording of this session will be archived in Members Only.  \n  \n  \nSponsored by
URL:https://www.ascfg.org/event/ask-an-expert-branding-and-logo-development-for-flower-farmers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://www.ascfg.org/wp-content/uploads/Jan-e1668622752562.webp
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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DTSTART;TZID=America/New_York:20231023T200000
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DTSTAMP:20260430T100019
CREATED:20230821T164914Z
LAST-MODIFIED:20230908T210756Z
UID:14688-1698091200-1698094800@www.ascfg.org
SUMMARY:Sponsored: A Flower Farmer’s Guide to Growing Lilies
DESCRIPTION:A Flower Farmer’s Guide to Growing Lilies \nFor decades\, lilies have been top-selling cut flowers thanks to their long-lasting blooms\, year-round availability\, and a wide variety of fantastic\, vibrant colors. Today\, their popularity among cut flower growers is on the rise too. Because lilies are an easy-to-grow\, affordable crop that is not particularly labor-intensive. \nIn this webinar\, industry pro Henk Onings\, General Manager of Onings Holland\, Inc.\, will cover all aspects of growing lilies including: \n\nThe most commonly used lilies in the floral industry\nOrdering bulbs for smaller growers that bloom in succession\nBulbs from New Zealand and Chile for Mother’s Day crops\nBox cultivation and pre-rooting\nOutdoor cultivation and harvesting\n\nAttendees will have an opportunity to ask questions and learn more about these crops during this complimentary\, sponsored webinar. The event will be recorded and shared through the ASCFG Members Only website. Zoom instructions will be sent out on the day of the event. \nAbout the Speaker: Henk Onings\, General Manager of Onings Holland\, Inc.\, and member of the ASCFG\, specializes in importing\, exporting\, and distributing cut lilies in North America. Onings Holland was started 75 years ago in the Netherlands by Henk’s grandfather\, Piet Onings. Henk opened their North American branch in 1997 in California and became a frontrunner in the lily industry. \nSponsored by Flowerbulbs.com
URL:https://www.ascfg.org/event/sponsored-a-flower-farmers-guide-to-growing-lilies/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Lilies-e1692636529705.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
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