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X-WR-CALDESC:Events for Association of Specialty Cut Flower Growers
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DTSTART;TZID=America/New_York:20260511T200000
DTEND;TZID=America/New_York:20260511T210000
DTSTAMP:20260419T061712
CREATED:20260129T210636Z
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UID:23193-1778529600-1778533200@www.ascfg.org
SUMMARY:Ask an Expert: All about Chrysanthemums
DESCRIPTION:Chrysanthemums are stunning\, resilient\, and full of possibility\, but growing heirloom varieties often comes with more questions than answers. In this Ask an Expert session\, Jessica Hall of Harmony Harvest Farm will dig into the nitty-gritty of mum production\, from propagation and spacing to harvest and storage. Since 2014\, Jessica has been trialing heirloom mums and learning best practices to fill the gaps left by the lack of historical growing information. Bring your questions and learn how chrysanthemums can become a standout crop on your farm. \nJessica Hall is the Owner\, Visionary\, and Weeder-in-Chief at Harmony Harvest Farm in Weyers Cave\, Virginia. She began growing chrysanthemums in 2014 as one of her very first crops and has been hooked ever since. Because heirloom mums often lack historical growing data\, Jessica has spent years trialing\, documenting\, and educating others on how to grow them successfully. She’s passionate about sharing her experiences to help flower farmers unlock the beauty and potential of this specialty crop. \nHarmony Harvest Farm is a women-owned flower farm in Virginia’s Shenandoah Valley. Since 2011\, the farm has produced American-grown flowers for nationwide bouquet shipping\, weddings\, workshops\, and on-farm experiences. Best known for its extensive chrysanthemum collection\, Harmony Harvest Farm is dedicated to preserving heirloom mums and filling the gaps in knowledge about how to grow them. Through its nationwide Mum Project\, the farm partners with growers to collect data\, share resources\, and ensure these beloved flowers thrive for future generations. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-all-about-chrysanthemums/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Jess-with-Mums-Headshot-e1769720782748.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260608T200000
DTEND;TZID=America/New_York:20260608T210000
DTSTAMP:20260419T061712
CREATED:20260129T211049Z
LAST-MODIFIED:20260310T191759Z
UID:23195-1780948800-1780952400@www.ascfg.org
SUMMARY:Ask an Expert: Starting Ranunculus from Seed
DESCRIPTION:While ranunculus can be grown from corms\, seed propagation offers an affordable and scalable way to diversify genetics\, extend production windows\, and experiment with unique varieties. This session takes a deep dive into the technical aspects of starting ranunculus from seed\, with an emphasis on efficiency\, uniformity\, and transplant quality for cut flower production. Scott Rusch of InFlora Cut Flowers will walk through the entire process—from seed selection and pre-germination protocols to seedling management\, timing\, and transplanting. Participants will learn how to optimize temperature\, light\, and moisture for reliable germination; manage growth; and integrate seed-grown ranunculus into existing production systems. Real-world examples and data from growers trialing seed propagation will highlight both the challenges and the opportunities this method offers for commercial cut flower farms. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-starting-ranunculus-from-seed/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Scott-Rusch-2022.02.02-e1769721036151.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260713T200000
DTEND;TZID=America/New_York:20260713T210000
DTSTAMP:20260419T061712
CREATED:20260129T212206Z
LAST-MODIFIED:20260310T191825Z
UID:23203-1783972800-1783976400@www.ascfg.org
SUMMARY:Ask an Expert: Protecting Your Blooms: Frost Management for Cut Flower Farms
DESCRIPTION:Frost can devastate even the most carefully planned flower crops. In this practical\, hour-long webinar\, Grace Lam will discuss the proven frost-prevention techniques she uses at Fivefork Farms. Topics include understanding your own microclimate\, selecting and deploying effective row covers\, strategically using innovative heat sources\, assessing potential vulnerabilities\, and planning ahead. Participants will walk away with actionable methods to protect high-value crops\, minimize losses\, and extend the season with confidence. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-protecting-your-blooms-frost-management-for-cut-flower-farms/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/grace_lam-1-e1769721714816.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
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DTSTART;TZID=America/New_York:20260810T200000
DTEND;TZID=America/New_York:20260810T210000
DTSTAMP:20260419T061712
CREATED:20260129T212843Z
LAST-MODIFIED:20260129T212843Z
UID:23206-1786392000-1786395600@www.ascfg.org
SUMMARY:Ask an Expert: Water-Wise Farming - Mitigating Drought and Employing Strategic Irrigation in Cut Flower Production
DESCRIPTION:Presented by Laura Barth\, American Floral Endowment Research Coordinator\n\n\n\n\nStay tuned for more information soon! \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert Webinars are recorded. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-water-wise-farming-mitigating-drought-and-employing-strategic-irrigation-in-cut-flower-production/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Barth-e1769722113814.jpeg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260914T200000
DTEND;TZID=America/New_York:20260914T210000
DTSTAMP:20260419T061712
CREATED:20260129T213253Z
LAST-MODIFIED:20260129T213253Z
UID:23209-1789416000-1789419600@www.ascfg.org
SUMMARY:Ask an Expert: Floral Design with Mermaid City Flowers
DESCRIPTION:Join Dee Hall Goodwin\, farmer-florist and founder of Mermaid City Flowers\, for an inspiring session on creating expressive\, garden-forward floral designs. Dee will share her signature approach to working with seasonal\, field-grown blooms\, including color storytelling\, intuitive arranging\, and designing with movement and texture. Whether you’re a new florist or an experienced designer looking to reconnect with the artistry of local flowers\, this webinar offers practical techniques\, creative prompts\, and plenty of real-world insight. \n\nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.  \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-floral-design-with-mermaid-city-flowers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Dee-Hall-2025-e1769722360413.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261019T200000
DTEND;TZID=America/New_York:20261019T210000
DTSTAMP:20260419T061712
CREATED:20260129T213547Z
LAST-MODIFIED:20260310T193252Z
UID:23211-1792440000-1792443600@www.ascfg.org
SUMMARY:Ask an Expert: Gladioli as Cut Flowers
DESCRIPTION:Gladiolus are a high-impact addition to any cut flower program\, offering vibrant color\, vertical form\, and strong market appeal. This webinar by expert Dr. Neil Anderson of the University of Minnesota covers the essentials of growing gladiolus for commercial cut flower production—from corm selection and planting schedules to harvest timing and postharvest handling. Discover novel flower colors\, types\, and dwarf varieties that make this classic plant perfect for modern uses. Learn how to optimize stem quality\, manage pests and diseases\, and plan successions for continuous bloom. Whether you’re adding gladiolus to diversify your offerings or scaling up an existing crop\, this session provides practical insights to improve efficiency and profitability. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded.  \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-gladioli-as-cut-flowers/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Neil-Anderson2-1024x949-1-300x278-1-e1769722539146.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261109T200000
DTEND;TZID=America/New_York:20261109T210000
DTSTAMP:20260419T061712
CREATED:20260129T213858Z
LAST-MODIFIED:20260310T193705Z
UID:23214-1794254400-1794258000@www.ascfg.org
SUMMARY:Ask an Expert: Partnering with a Friend for Increased Efficiency and Sales
DESCRIPTION:Two Boots Farm and Hillen Homestead run almost the entirety of their florist sales and deliveries together (with a total of over $300k in sales)\, sharing the cost of a delivery driver and van. By working together\, these two farms offer a lot more variety and volume for their collective customers\, have a sounding board and thought partner\, and help cover shortages when one of them oversells a product. \nWhile larger cut flower collectives are an amazing opportunity\, they aren’t feasible for everyone and the simplicity of working with just one or two other growers has some huge advantages. During this session\, Maya Kosok of Hillen Homestead will share lessons learned\, tips\, what’s working well\, challenges\, and more about this arrangement in a way that others can adapt to their own needs. \nZoom instructions will be emailed to members on the day of the event. All Ask an Expert webinars are recorded. \nSponsored by:
URL:https://www.ascfg.org/event/ask-an-expert-partnering-with-a-friend-for-increased-efficiency-and-sales/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Maya-K.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
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