BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Association of Specialty Cut Flower Growers - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Association of Specialty Cut Flower Growers
X-ORIGINAL-URL:https://www.ascfg.org
X-WR-CALDESC:Events for Association of Specialty Cut Flower Growers
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T120000
DTEND;TZID=America/New_York:20260318T130000
DTSTAMP:20260428T080116
CREATED:20260205T170737Z
LAST-MODIFIED:20260310T190125Z
UID:23371-1773835200-1773838800@www.ascfg.org
SUMMARY:Selling Wholesale: Is that Right for Your Farm?
DESCRIPTION:Wednesday\, March 18\, 2026\nNoon EST\nPresented by Erin McMullen of Rain Drops Farm\n\n\n\n\nSelling to wholesale customers\, whether they’re florists\, designers\, or resellers\, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduction to building successful wholesale relationships and preparing your farm or floral business to sell at scale. We’ll cover what wholesale buyers prioritize\, including quality\, consistency\, and communication\, and how to present your product line in a way that inspires confidence. Participants will learn how to set appropriate wholesale pricing\, create professional availability lists\, manage orders efficiently\, and meet delivery or pickup standards. We’ll also discuss common challenges and how to avoid missteps when working with larger-volume buyers. \nWhether you’re transitioning from retail sales or looking to expand your market channels\, this session provides straightforward guidance to help you enter the wholesale market with clarity and success. This one-hour Zoom-based webinar will offer a Q and A session with Erin and is complimentary for ASCFG Members. \nAbout the Instructor: Erin McMullen is a veteran flower farmer and co-owner of Rain Drop Farms\, a specialty cut flower farm based in Philomath\, Oregon. She and her husband\, Aaron Gaskey\, began their farm around 2000\, initially growing mixed produce before shifting their focus to cut flowers\, especially dahlias\, annuals\, and perennials. Over more than two decades they’ve developed Rain Drop Farms into a multi-acre operation supplying local and regional markets\, florists\, and wholesale cooperatives like the Seattle Wholesale Growers Market. \nZoom instructions will be emailed to members on the day of the event. All webinars are recorded. \nNot a member? Register today to receive webinar instructions!
URL:https://www.ascfg.org/event/selling-wholesale-is-that-right-for-your-farm/
LOCATION:Zoom
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ascfg.org/wp-content/uploads/Erin-McMullen-2-e1773169691433.jpg
ORGANIZER;CN="Association of Specialty Cut Flower Growers":MAILTO:membership@ascfg.org
END:VEVENT
END:VCALENDAR