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Ask an Expert: Cut Flower Farming

October 10 @ 8:00 pm - 9:00 pm UTC+0

Cut Flower Farming: Growth and Profit in Your Business

Roz Chandler is a flower farmer at Field Gate Flowers in Lathbury, England, growing beautiful British blooms for client’s weddings and events, plus selling to local florists. She also owns The Cut Flower Collective, specializing in courses in cut flowers. She is passionate about helping farmers, small holders, landowners, and florists globally create profitable businesses from farming cut flowers.

Having taken the journey from learning how to grow cut flowers all the way to running the profitable and sustainable business at Field Gate Flowers and The Cut Flower Collective, Roz understands the struggles of flower farming – not least that there is more to it than just growing flowers. In this session, Roz will share her strategies for maximizing the profitability of your flower farm through effective marketing. She will also cover how to diversify your offering through building your audience through lead generation for online courses and training.

She can be contacted at

Zoom instructions will be emailed to members on the day of the event. A recording of this session will be archived in Members Only.


October 10
8:00 pm - 9:00 pm UTC+0
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Association of Specialty Cut Flower Growers