2018 Beginner Growers' School PDF Print E-mail


2018 ASCFG Beginner Growers' School

February 19-20
The Hotel at Oberlin
10 East College Street
Oberlin, Ohio

Are you just getting started in the cut flower business and looking for the basics? Are you finding “information” everywhere, but are unsure if it’s based on knowledge and experience? Look no further! Check out this lineup of experts—there’s no doubt they know what they’re talking about!

Attendance is limited to 150, and taken on a first-come, first-served basis.


Cancellation policy: A full refund will be paid if cancellation is received prior to January 1, 2018.
one-half refunded prior to January 15; after January 15, 2018 no refund can be made. No exceptions.

Monday, February 19

4:00 p.m.
Attendee check-in open

5:30 p.m.
Reception with light refreshments

6:30 p.m.
Susan McLeary, Passionflower, Ann Arbor

Susan is a floral designer, artist and instructor who creates unusual, boundary-pushing floral art including elaborate headpieces, flower crowns, and her signature succulent jewelry. Her soulful, seasonally-inspired creations and floral wearables have been described as exquisite living artwork. Light refreshments will be available. Cash bar.

Tuesday, February 20

7:00 a.m.
Check-in and light breakfast

8:00-9:00 a.m.
Marketing: Boundless Choices and Boundless Optimism
New cut flower growers have so many marketing channels to pursue! How do you know what’s best for your budding business? Successful entrepreneur Mimo Davis-Duschack, will walk you through the options.
Mimo Davis-Duschack, Urban Buds, St. Louis, Missouri

9:00-10:00 a.m.
The Basics of Seed Starting
Jennie and Lisa will walk you through the steps they follow to starting seeds. Jennie will cover her top ten favorites for starting plug trays. Lisa will share sowing seeds directly in the garden, and starting indoors using soil blocking.
Jennie Love, Love ‘n’ Fresh Flowers, Philadelphia, Pennsylvania
Lisa Ziegler, The Gardener’s Workshop, Newport News, Virginia

10:00-10:30 a.m.

10:30-11:30 a.m.
Pest Control: You Gotta Learn It
Every grower faces insect pressure at some point. Why not learn early in your career how to properly identify and manage these pests? Stanton has worked with commercial cut flower growers for years, and knows how to help.    
Stanton Gill, University of Maryland, Ellicott City

11:30 a.m.-12:30 p.m.
Lunch included in registration

12:30-1:30 p.m.
Postharvest by the Book
When do you cut lisianthus? How much cooler space do you need? Which flowers need which postharvest solution? What’s the vase life for amaranthus? Gretel can help.
Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio

1:30-2:30 p.m.
The $64,000 Question: What Price?

Every small business, regardless of their product, struggles with finding a profitable framework for pricing. Having a successful flower farm goes far beyond just growing blooms. Pricing is a tricky subject, and no one really has a straight answer because there's no cookie-cutter, one-size-fits-all price list. Jennie will discuss what factors you should be considering when deciding how to price your flowers, many of which you may not have thought of as a newer grower/designer.
Jennie Love, Love ‘n’ Fresh Flowers, Philadelphia  

2:30-3:00 p.m.

3:00-4:00 p.m.
Setting Up Shop: What Does a New Grower Need to Know?
Legalese is never fun to read, much less interpret. A cut flower grower who happens to also be a lawyer, Bob will walk you through the basics.
Bob Berry, Berry’s Blooms, Medina, Ohio

4:00-5:00 p.m.
Clear the Clutter to Flower Farming Success  
Feeling overwhelmed? Clear the way and drill down to the points of business: growing quality flowers and selling them consistently. Lisa will share how to drill down to what is important for your business, making the most of what you have, where to sell, finding resources, and answers the question: is bigger better?
Lisa Ziegler, The Gardener’s Workshop, Newport News, Virginia

The Hotel at Oberlin

The ASCFG's room block at the hotel is filled and closed. Nearby options may be found here and here. 

Thank you, sponsor!