Deep Dives - Beyond the Basics of Flower Farming
Monday, February 20—Tuesday, February 21
Courtyard Marriott, Portland, Oregon
Videos coming soon in ASCFG Members Only!
Monday, February 20 Sessions
Welcome and Introduction
8:00 a.m. – 9:00 a.m.
Hyacinth, Fritillaria, and Calla - You Know You Want to Grow Them
Dave Dowling, Ednie Flower Bulb, Fredon, New Jersey
9:00 a.m. – 10:00 a.m.
Managing Your Cut Flower Farm to Build and Preserve Long Term Wealth
Poppy Davis. Poppy teaches and advises on agricultural business and policy issues affecting family-scale farmers and ranchers, and related associations.
Develop a "balance sheet" mindset, and manage your business to build and preserve real wealth, not just short-term profits. We will review how the balance sheet and income statement work together to guide you as an owner/manager, and then discuss critical business decisions that affect your short-term cash flow and long-term wealth, particularly your choice of entity and how you structure the relationship between your business (cut flowers) and land where your business is conducted (your land, or the land you rent).
10:00 a.m. – 10:15 a.m.
10:15 a.m. – 11:15 a.m.
Heirloom and Specialty Mums: The New Trend That's Here to Stay
Ray Gray, Oregon City, Oregon
It’s an old-fashioned flower making a new comeback. Learn the ins and outs of mum production, and add them to your lineup.
11:15 a.m. – 12:00 noon
Shoulder Season Crops—Don’t Shrug Them Off
Janet Foss, J. Foss Gardens, Chehalis, Washington
12:00 noon – 1:00 p.m.
1:00 p.m. – 2:00 p.m.
Are You Growing Your Flowers in Dirt or Soil? Why Helping the
Soil Achieve Its Optimum Health is Important!
Tony and Denise Gaetz, Bare Mountain Farm, Shedd, Oregon
Bare Mountain’s story on how and why we adopted a no-till, biointensive approach to flower farming.
2:00 - 2:45 p.m.
Sourcing and Success with a Weekly Restaurant Account Model: Lessons Learned from a
Busy San Francisco Floral Designer
Rebekah Northway, The Petaler, San Francisco, California
What works and what doesn't with large weekly accounts and restaurant installations.
2:45 p.m. – 3:30 p.m.
Garden Roses for Cutting
Fallon Shea, Garden Valley Ranch, Petaluma, California
Selecting roses for cutting gardens can be overwhelming when you consider your options of rose varieties to choose from and not to mention-their reputation for being divas in the garden. Fallon will discuss how she selects varieties for cutting, the basics of rose care, and how to process fresh cuts.
3:30 p.m. - 4:15 p.m.
Sheep and Pigs and Flowers - Why Not?
Marianne Copene and Liza Judge, August Farm, Rochester, Washington
Lessons learned from introducing cut flowers into a diverse farm operation - tips for the new grower.
4:15 - 5:00 p.m.
Keeping Up with the Times: How Our Farm Has Evolved, and Continues to Change
Erin McMullen and Aaron Gaskey, Rain Drop Farms, Philomath, Oregon
6:00 p.m. Speed Dating with the Experts!
And if NINE HOURS of intensive learning from qualified professionals isn't enough for you, join us for a fast-paced session of speed dating for growers. Come prepared with your most burning questions, and be ready to ask them quickly! Attendees will rotate from table to table, with the chance to grill the pros at each with their questions. When the bell rings - every five minutes - move to a new table!
Who are these experts? Oh, just people like Jennie Love, Janis Harris, Linda Doan, Val Schirmer, Carolyn Snell - experienced growers from all over North America, ready to share their knowledge with YOU!
There will be a cash bar and light refreshments.
Tuesday, February 21 Tour
The bus(es) will leave the hotel at 8:15 a.m., which should give everyone time to have a hearty breakfast first.
We’ll visit Peterkort Roses in Hillsboro. Now run by the third-generation brother-and-sister team Norman Peterkort and Sandra Laubenthal, the Peterkort family has been growing flowers in 1923. They also produce lilies, freesia, and we may even be able to see some cymbidium orchids!
The second stop is Oregon Flowers in Aurora, run by the Mesker family. Oregon Flowers grows lilies year-round in extensive greenhouse ranges, as well as tulips, hyacinths, and daffodils. We won’t be there at the right time to see their field production of woodies, but they will likely be able to answer your questions.
The plan is to arrive back at the Portland Marriott Courtyard at 1:00 p.m.
Thank you, sponsors!