Growers' Intensive - California PDF Print E-mail
March 23-24, 2015
Holiday Inn San Jose Airport 
San Jose, California

Register Online or Download Program and Registration

A block of rooms is being held UNTIL MARCH 6 at the Holiday Inn ASCFG attendeees. Rates are $159 for a single or double room. Reservations may be made by calling (408) 453-6200. The Holiday Inn offers a complimentary shuttle to and from the San Jose Airport, and complimentary internet in all guest rooms.

Reserve your seat on the Tuesday bus tour by Friday, March 6! 

Sunday, March 22
Meet and Greet!
6:00-7:30 p.m.
Join us for an informal reception the evening before the sessions. Introduce yourself to new friends, catch up with old ones.

Monday, March 23


7:45 a.m. Welcome 

8:00 a.m. Peony Cut Flower Production Part 1 
Rita Jo Shoultz, Alaska Perfect Peony, Fritz Creek, Alaska
The inimitable Rita Jo Shoultz is considered one of the nation's leading peony experts. She knows so much about peony production and marketing she needs TWO sessions at this meeting!

9:00 a.m. Oregon’s Organic Flowers: How We Make it Happen
Joan Thorndike, Le Mera Gardens, Ashland, Oregon
Whether you're certified organic or simply growing your flowers as sustainably as possible, you can always learn more. Here's your chance to learn from one of the best.

10: 00 a.m. Building and Maintaining Soil Fertility:
Organic Practices for Everyone
Christof Bernau, University of Calif. Agro-ecology Center, 
Santa Cruz

This workshop will cover a range of core soil fertility management practices that work in concert to optimize plant health and farm sustainability, comply with national organic standards and are broadly relevant to all cut flower growers, whether organic, sustainable or conventional. Christof is not only the Farm Garden Manager of UCSC's highly regarded Center for Agro-ecology, he's also a terrific teacher, mentor, and dedicated cut flower grower. 

11:00 a.m. Sunflower Breeding
Tom Heaton, NuFlowers, Woodland, California
Who doesn't grow - and love - ProCut sunflowers? Tom Heaton bred this outstanding series, and will explain how he brought it to market, and what he thinks the future will bring.

11:30 a.m. Lunch (on your own)  

1:00 p.m.  Going Crazy for Flowers
Lennie Larkin, Petaluma Bounty Farm and B-Side Farm,
Sebastopol, California
The future of the domestic cut flower industry looks pretty bright, with young growers like Lennie Larkin stepping up. She'll explain how she got her business started, and what she's most looking forward to.

2:00 p.m. Australian and South African Plants 
Diana Roy, Resendiz Brothers, Fallbrook, California
Diana is the dynamic marketing guru of Resendiz Brothers, one of the largest protea (and other) growers in the country. You may not need to be in California to grow some of these unusual flowering and foliage plants. Discover the possibilities!

3:00 p.m. Break 

3:15 p.m. Peony Cut Flower Production Part II
 Rita Jo Shoultz, Alaska Perfect Peony, Fritz Creek, Alaska

4:15 p.m. Still Crazy After All These Years
 Tom Wikstrom, Happy Trowels Farm, Ogden, Utah
If you can grow and sell flowers in northern Utah, you can do it anywhere, right? Tom will discuss how his growing practices have evolved over the last 25 years, including fertility and crop rotation, flower choices, and marketing.

5:00 p.m.  Close

Tuesday, March 24

Reserve your seat on the Tuesday bus tour by Friday, March 6! 

Headstart Nursery, Gilroy
Long a supporter of the ASCFG, Headstart has been growing ornamental and vegetable plugs for more than 30 years. We’ll get a behind-the-scenes look at how they maintain their constantly expanding product lines.

Continental Floral Greens, Watsonville
Ferns, ivy, several kinds of eucalyptus and willows, hydrangeas: these folks grow such a wide range of floral material there’s not room to list them all here. A specialized IPM program helps reduce their chemical use.

Kitayama Brothers, Watsonville
Selling across the country, Kitayama Brothers has been considered a leader in the floral industry since 1948. They’ve implemented resource-savings programs such as using blended recycled wastewater and rain harvest system

Golden State Bulb, Moss Landing
Callas – as cut flowers or potted – are staples of many growers’ offerings. Golden State is a leader in breeding new varieties and production, and provies a incredible range of colors and forms.

Thank you, sponsors!